White Goods Market Report 2025

This White Goods report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The white goods market size has grown strongly in recent years. It will grow from $703.69 billion in 2024 to $757.72 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to increased demand for urbanization, income growth, changing lifestyles, replacement cycles, energy management.

The white goods market size is expected to see strong growth in the next few years. It will grow to $1.04 trillion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to growing smart home integration, increasing e-commerce and online shopping, sustainability and eco-friendliness, health and hygiene features, remote diagnostics and maintenance. Major trends in the forecast period include smart and connected appliances, online retail and e-commerce, digital interfaces and touchscreen controls, remote diagnostics and maintenance, circular economy and recycling.

The growth of the white goods market is anticipated to be driven by the increased adoption of smart home appliances, as customers seek to reduce their workload. Smart home appliances, connected to a central system, offer remote control, autonomous functions, and integration with other smart devices. The rise in smart home appliance adoption is expected to generate significant demand for white goods. For instance, a smart home study published in Digitized House in May 2022 revealed that approximately 70% of consumers in the US own at least one intelligent appliance, indicating a substantial market presence. Moreover, the majority of consumers plan to add more smart appliances in the future, signaling a potential boost for the white goods market.

The white goods market is poised for growth due to the increasing trend of e-commerce sales. E-commerce, involving the online buying and selling of goods and services, has become a significant platform for the sale of white goods such as refrigerators and washing machines. These large appliances are conveniently purchased through e-commerce platforms, allowing customers to have them delivered to their homes. For instance, recent data from the US Census Bureau reported a 2.1% increase in retail e-commerce sales for the second quarter of 2023, reaching $277.6 billion. This growth in e-commerce sales is a key driver for the white goods market.

Innovative products are being introduced by major companies in the white goods market to enhance cleaning convenience, particularly for individuals with busy schedules. Vacuum cleaners and self-cleaning robot cleaners are among the innovative solutions designed to improve household cleaning efficiency. For example, Dreame, Ltd., a China-based company, launched the Dreame H12 Wet and Dry Vacuum Cleaner and the Dreame Bot W10 Pro Self-Cleaning Robot Vacuum and Mop in August 2022. These products aim to simplify house cleaning tasks, incorporating advanced technologies to enhance cleaning efficiency and coverage.

Major companies in the white goods market are launching innovative refrigerator series. These refrigeration solutions meet the stringent requirements of various industries, ensuring the safe storage of vaccines and pharmaceuticals. Thermo Fisher Scientific, a US-based testing laboratories company, launched the TSG series refrigerators in August 2023, setting new standards for medical storage equipment with advanced technology to maintain precise temperature control and mitigate risks associated with temperature fluctuations.

In February 2022, Crompton Greaves Consumer Electricals Ltd., an Indian electrical equipment company, acquired a controlling stake in Butterfly Gandhimathi Appliances Ltd for around INR 13.79 billion ($180 million). This strategic acquisition positions Crompton as a leading kitchen appliance brand and expands its customer reach. Butterfly Gandhimathi Appliances Ltd is an Indian company specializing in kitchen and electrical appliances.

Major companies operating in the white goods market include Blue Star Limited, Haier Group Corporation, LG Electronics Inc., Samsung Electronics Co. Ltd., Amica Wronki Spólka Akcyjna, Arçelik A.S., Robert Bosch GmbH, Candy Hoover Group S.r.l., Dacor Inc., Daewoo Electronics Corporation, AB Electrolux, Fisher & Paykel Appliances Holdings Limited, BSH Hausgeräte GmbH, General Electric Company, Groupe SEB, Hisense Group Co. Ltd., Hitachi Ltd., Whirlpool Corporation, Liebherr-International AG, Miele & Cie. KG, Panasonic Corporation, Sharp Corporation, Siemens AG, Smeg S.p.A., Sub-Zero Group Inc., Toshiba Corporation, Vestel Elektronik Sanayi ve Ticaret A.S., Vestfrost Solutions A/S.

North America was the largest region in the white goods market in 2024. Asia-Pacific is expected to be the fastest-growing region in the white goods market report during the forecast period. The regions covered in the white goods industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the white goods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

White goods pertain to substantial household appliances or electrical devices designed for domestic use. Historically, these items were constructed from materials coated with enamel, giving them a white appearance. However, over time, white goods have become available in various colors.

The primary categories of white goods encompass Cleaning Equipment, Preservation & Cooking Equipment, Heating & Cooling Equipment, and Others. Cleaning equipment denotes electronic devices utilized for cleaning clothes and floors. Washing machines and vacuum cleaners exemplify such cleaning equipment, serving the purposes of washing and drying clothes as well as cleaning floors. These appliances cater to a diverse range of customers, including domestic users, private and corporate sectors, public entities, governmental institutions, and hospitals. They are distributed through online and offline channels, employing various methods such as supermarkets & hypermarkets, specialty stores, retail outlets, e-commerce, and others.

The white goods market research report is one of a series of new reports that provides white goods market statistics, including white goods industry global market size, regional shares, competitors with a white goods market share, detailed white goods market segments, market trends and opportunities, and any further data you may need to thrive in the white goods industry. This white goods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The white goods market consists of sales of air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators, kitchen stoves, water heaters, washing machines, microwave ovens, and induction cookers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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