Transparent Display Global Market Report 2024

A transparent display is a type of display where the emissive layer receives light from electrical impulses passing through the conductive layer. This technology is designed to transmit dynamic or interactive content through a transparent surface, allowing viewers to see both the displayed content and what is behind the display.

Transparent displays come in various sizes, including small and medium as well as large. Small and medium transparent displays are commonly used in smartphones, tablet PCs, smartwatches, automotive displays, and other display-based user interfaces. The resolution of transparent displays varies and includes Ultra HD, Full HD, HD, and other resolutions. The technologies employed in transparent displays include LCD, OLED, and other technologies. Transparent display products encompass Head-Mounted Displays (HMD), Head-Up Displays (HUD), digital signage, and smart appliances. These displays find applications in various verticals, including consumer electronics, retail and hospitality, sports and entertainment, aerospace and defense, healthcare, automotive and transportation, industrial sectors, and other verticals.

The transparent display market research report is one of a series of new reports that provides transparent display market statistics, including transparent display industry global market size, regional shares, competitors with an transparent display market share, detailed transparent display market segments, market trends and opportunities, and any further data you may need to thrive in the transparent display industry. This transparent display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The transparent display market size has grown exponentially in recent years. It will grow from $2.59 billion in 2023 to $3.84 billion in 2024 at a compound annual growth rate (CAGR) of 48.6%. The growth observed during the historical period can be attributed to several factors, including the emergence of new display technologies, increased adoption in retail and advertising applications, the adoption of transparent displays in automotive Head-Up Displays (HUD), advancements in glass innovation, and applications in military and aerospace sectors.

The transparent display market size is expected to see exponential growth in the next few years. It will grow to $18.04 billion in 2028 at a compound annual growth rate (CAGR) of 47.2%. The anticipated growth in the forecast period can be attributed to several factors, including the growth of augmented reality (AR) applications, increased adoption of smart glass technology, expanding applications in medical visualization, the growth of retail and hospitality sectors, and integration into consumer electronics. Key trends expected during this period encompass the development of foldable and rollable displays, the integration of transparent OLED advancements, the adoption of automotive Heads-Up Displays (HUDs), the growth of augmented reality (AR) glasses, and the use of holography in retail and exhibition settings.

The growth of the transparent display market is propelled by the increasing demand from end-use industries. Transparent displays operate by having the emissive layer receive light through the conductive layer from electrical impulses. LG Display, a South Korea-based manufacturer and supplier of display panels, OLEDs, and flexible displays, notes a rising demand for their transparent OLED technology in markets such as smart buildings, smart homes, and transportation. In LG Display's 2021 quarterly report, revenue from the TV segment, which includes transparent OLED display panels, increased from $1,126 million at the end of Q1 2020 to $1,631 million at the end of Q1 2021. This indicates that the growing demand from end-use industries is a driving force in the transparent display market.

The anticipated growth in the adoption of augmented reality (AR) and virtual reality (VR) is expected to drive the transparent display market. AR enhances the real world with computer-generated elements, while VR immerses users in a fully computer-generated environment. Transparent displays play a crucial role in AR and VR, enabling the overlay of digital information on the real world or creating immersive virtual environments. The Department for Business and Trade in the UK predicts a 78.3% growth rate in spending on AR and VR until 2024, reaching a total expenditure of $83.125 billion (£62.5 billion) by 2030. This increasing adoption of AR and VR is a significant factor contributing to the growth of the transparent display market.

Technological advancements in display technology are becoming a prominent trend in the transparent display market. Leading players in this sector, such as LG Display, are actively developing technologically advanced displays for various sectors, including consumer electronics. In September 2022, LG Display unveiled its latest transparent OLED solutions for mobility at the InnoTrans 2022 trade fair in Berlin, Germany. These transparent OLED displays offer a versatile alternative to conventional train windows, providing immersive displays for content, entertainment, and advertisements to travelers in various mobility applications.

Major companies in the transparent display market are also focusing on the development of curved transparent OLEDs to enhance their competitive position. Curved transparent OLEDs find applications in innovative displays and architectural designs, offering a combination of aesthetics and functionality. In June 2023, LG Business Solutions USA unveiled transparent digital displays, including a high-pixel-pitch LED film product and 55-inch transparent OLED displays. These displays transform static signage areas into dynamic and interactive spaces, providing creative possibilities for businesses, interior designers, and content creators.

In June 2022, Aikolon Oy, a Finland-based plastic distribution and fabrication company, partnered with Lumineq Oy to bring new features to polycarbonate glazing and vehicle cabin design. This collaboration aims to combine Lumineq's transparent displays with Aikolon's lamination technique for polycarbonate, offering unique solutions for vehicle manufacturers. Lumineq Oy is a Finland-based provider of transparent display technology.

Major companies operating in the transparent display market include Planar Systems Inc., Samsung Display Co Ltd., Pro Display Ltd., Crystal Display Systems Ltd., LG Corp., Panasonic Holdings Corporation, Apple Inc., Kent Optronics, Innolux Corporation, AU Optronics, Avegant Corporation, Microvision Inc., Human Interface Technology Laboratory, QD Vision Inc., Universal Display Corporation, Google Inc., Sony Corporation, Pioneer Corporation, NEC Display Solutions, Japan Display Inc., Sharp NEC Display Solutions, TDK Corporation, MMT GmbH & Co. KG, Nexnovo Technology Co. Ltd., 2point0 Concepts Private Limited, Optinvent SA, Pilot Screentime GmbH, Shenzhen Nexnovo Technology Co. Ltd., Blickfeld GmbH, Space Micro Inc.

Asia-Pacific was the largest region in the transparent display market in 2023. The regions covered in the global transparent display market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the transparent display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The transparent display market consists of sales of projection-based HUDs. reflection-based HUDs, LCDs, OLED displays, transparent electroluminescent displays, slide-on HMD, discrete HMD, and integrated HMD . Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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