Automotive HUD Global Market Report 2024

Automotive Heads-Up Display (HUD) is a technology designed to present information directly in the driver's field of view on the windshield, enhancing visual comfort and minimizing distraction. It serves to display crucial information and data without requiring the driver to divert their attention from the usual viewing position.

The main types of automotive HUD include windshield and combiner. Windshield HUD involves a specialized laminated windshield typically mounted on the car dashboard, featuring an additional polarized layer to reflect images projected onto it through a special projector. The major technologies employed are conventional and augmented reality HUDs. The dimensions of HUDs can vary between 2D and 3D. Various fuel types are associated with automotive HUDs, including Battery Electric Vehicles (BEV), Internal Combustion Engine (ICE) vehicles, and hybrids. These HUDs find applications in a range of vehicles, including passenger cars, small cars, compact cars, mid-sized cars, luxury cars, SUVs and crossovers, as well as light commercial vehicles.

The automotive HUD market research report is one of a series of new reports that provides automotive HUD market statistics, including automotive HUD industry global market size, regional shares, competitors with an automotive HUD market share, detailed automotive HUD market segments, market trends and opportunities, and any further data you may need to thrive in the automotive HUD industry. This automotive HUD market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The automotive hud market size has grown exponentially in recent years. It will grow from $1.29 billion in 2023 to $1.59 billion in 2024 at a compound annual growth rate (CAGR) of 22.9%. The growth observed during the historic period can be attributed to several factors, including an increased demand for luxury vehicles, heightened consumer awareness, government regulations, growth in the electric vehicle sector, and overall economic expansion.

The automotive hud market size is expected to see exponential growth in the next few years. It will grow to $3.48 billion in 2028 at a compound annual growth rate (CAGR) of 21.7%. The anticipated growth in the forecast period can be attributed to several factors, including the increasing prevalence of autonomous vehicles, a rising demand for in-vehicle infotainment systems, a growing focus on road safety, escalating traffic congestion, and an increase in disposable income. Major trends expected during this period encompass the integration of augmented reality (AR), holographic and 3D displays, gesture control mechanisms, laser projection technology, and collaborations between automakers and technology companies.

The automotive Head-Up Display (HUD) market is expected to experience significant growth due to the increasing demand for connected vehicles. Connected vehicles, equipped with internet connectivity, benefit from automotive HUDs that enhance security and safety through various technologies. Visual Capitalist, a Canada-based data-driven visual content platform, reported in March 2023 that by 2030, 95% of new vehicles sold are expected to be connected vehicles, a substantial increase from 50% in 2023. This surge in demand for connected vehicles is a driving force behind the growth of the automotive HUD market.

The rise in demand for electric vehicles is also contributing to the growth of the automotive HUD market. Electric vehicles (EVs), powered by rechargeable batteries, utilize automotive HUDs to enhance safety, provide critical information about battery status and energy efficiency, and improve the overall navigation experience. As of June 2022, the United States Department of Energy reported a total of 1.45 million electric vehicle registrations in the United States. Notably, California accounted for approximately 563,070 registrations of light-duty electric vehicles, representing 39% of EVs nationwide in 2021. This growing demand for electric vehicles is a key factor supporting the expansion of the automotive HUD market.

Technological advancement emerges as a prominent trend in the automotive aftermarket, with major companies in the automotive HUD market focusing on the development of advanced products. These technological innovations are aimed at strengthening their market position. Huawei Technologies Co., Ltd., a China-based provider of information and communications technology (ICT) infrastructure and smart devices, showcased this trend in September 2021 by introducing an advanced automotive HUD with integrated Augmented Reality (AR) HUD technology. The Huawei AR HUD provides a heads-up display powered by an augmented reality system, transforming the car's front windscreen into a smart screen. It offers navigation-based information, such as route distance, lane details, and other vital data like weather conditions, showcasing the commitment of major players to cutting-edge technology in the automotive HUD market.

Major players in the automotive Head-Up Display (HUD) market are strategically emphasizing product launches, with a notable focus on augmented reality head-up displays. Panasonic, for instance, has introduced AR HUD technology designed to display 3D, AI-driven crucial information directly into the driver's line of sight. This approach aims to potentially reduce driver distraction and enhance road safety. Panasonic's AR HUD development utilizes a PRIZM process to comprehensively address consumers' needs. In January 2021, Panasonic Corporation launched AR HUD solutions, expanding the driver's view with near-field content such as speed and fuel, and far-field 3D overlays for navigation and other vital driver data spatially mapped to the road ahead. As the prevalence of self-driving vehicles increases, AR HUD could offer an additional layer of comfort and security for autonomous vehicle passengers.

In February 2022, HARMAN International, a prominent US-based audio equipment company specializing in connected technologies for automotive, consumer, and enterprise applications, executed the acquisition of Apostera for an undisclosed amount. This strategic move is intended to enhance HARMAN International's position at the forefront of automotive Augmented Reality (AR) and Mixed Reality (MR) experience design, further expanding its automotive product offerings. Apostera, based in Germany, is an automotive technology company specializing in building augmented reality (AR) and mixed reality (MR) head-up display (HUD) software. This acquisition underscores the industry's commitment to advancing AR technology within the automotive HUD market.

Major companies operating in the automotive hud market include Continental AG, LG Display Co. Ltd., Denso Corporation, Visteon Corporation, Nippon Seiki Co. Ltd., Panasonic Holdings Corporation, Pioneer Corporation, Yazaki Corporation, Toshiba Corporation, Garmin Ltd., MicroVision Inc., Hudway LLC., Mitsubishi Electric Corporation, Thales Group, BAE Systems, Bosch Group, Harman International, Magna International Inc., Navdy, Inc., Texas Instruments, HUDWAY, WayRay, DigiLens Inc., Continental Automotive GmbH, Renesas Electronics Corporation, Robert Bosch GmbH, Kyocera Corporation, THALES Group, E-Lead Electronic Co., Ltd., HOLOEYE Photonics AG, Tata Elxsi Limited

North America was the largest region in the automotive HUD market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive HUD market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the automotive HUD market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The automotive HUD market consists of revenues earned by entities by providing automotive HUD solutions such as displaying speed, warning signals, and intuitive guidance for navigation to keep in line, avert danger, avoid crashes, or even make virtual lanes. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive HUD market also includes sales of windshield HUD, combiner HUD and augmented reality HUD . Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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