Automotive Noise, Vibration and Harshness Materials Market Report 2025

This Automotive Noise, Vibration And Harshness Materials market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The automotive noise, vibration and harshness materials market size has grown strongly in recent years. It will grow from $13.51 billion in 2024 to $14.54 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to regulatory compliance, consumer demand for quieter vehicles, global automotive production growth, government support, market growth in emerging economies.

The automotive noise, vibration and harshness materials market size is expected to see strong growth in the next few years. It will grow to $19.9 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to electric vehicle (ev) growth, rise in autonomous vehicles, urbanization trends, rise in disposable income. Major trends in the forecast period include enhanced testing and measurement, integration of nvh simulation, multi-material solutions, customization for vehicle segments, integration of smart materials.

The growing demand from the electric vehicle industry is propelling the expansion of the automotive noise, vibration, and harshness (NVH) materials market. Electric vehicles are defined as vehicles that utilize electricity to enhance their efficiency. Automotive NVH materials contribute to the improved performance of electric vehicles by minimizing noise and vibration, ensuring a comfortable and quiet driving experience through the optimization of the power system, magnetic brake, gearbox, and engine design. For example, in January 2024, a report from Kelley Blue Book, a US-based company under Cox Automotive, revealed that in 2023, a record 1.2 million car buyers in the United States opted for electric vehicles, representing 7.6% of the total U.S. vehicle market, an increase from 5.9% in 2022. This rising demand from the electric vehicle sector is a key factor driving the growth of the automotive NVH materials market.

The rising sales of lightweight vehicles are anticipated to boost the growth of the automotive noise, vibration, and harshness (NVH) materials market. Lightweight vehicles are defined as motor vehicles that weigh less than others in the same class. Automotive NVH materials are utilized in lightweight vehicles to tackle the specific challenges of reducing weight while ensuring a comfortable, quiet, and safe driving experience. For instance, in August 2024, the Federal Reserve Economic Data, a US-based government organization, reported that in January 2024, sales of lightweight vehicles, which include cars and light trucks, rose to 15.002 million units, up from 13.431 million units in January 2023, representing an approximate growth of 11.7% year-over-year. The increase in sales of lightweight vehicles is expected to drive the expansion of the automotive NVH materials market.

Technological advancement is a significant trend gaining traction in the automotive noise, vibration, and harshness (NVH) materials market. Leading companies in this sector are focusing on developing products with advanced technologies to enhance their competitiveness in the automotive NVH materials market. For example, in June 2024, VI-grade, an Italy-based technology firm, introduced the DiM FSS simulator. The DiM FSS (Driver-in-the-Loop Full-Scale Simulator) is a state-of-the-art simulation platform that integrates real drivers into a realistic virtual setting, enabling comprehensive testing of vehicle dynamics and driver interactions. This simulator allows engineers to evaluate vehicle performance under various scenarios, considerably reducing development costs and time while enhancing safety and accuracy.

Major companies within the automotive noise, vibration, and harshness (NVH) materials market are strategically opting for partnership approaches to deliver essential NVH material services to a diverse range of clients, including individuals, businesses, and governments. Strategic partnerships involve companies combining their strengths and resources to achieve mutual benefits and success. An illustration of this approach is the partnership formed in December 2022 between NN Inc., a US-based materials science company, and Nylacast Automotive, a US-based designer and volume producer of high-precision polymer assemblies and components. This collaboration is specifically designed to provide a comprehensive solution for addressing the worm gearset requirements of customers. The partnership aims to deliver advantages such as convenience, enhanced performance, and cost-efficiency.

In January 2022, Woodbridge Group, a Canada-based solution provider specializing in fully-integrated foam solutions, completed the acquisition of Hematite for an undisclosed amount. This strategic acquisition positions Woodbridge to further develop integrated multi-functional and high-value products, particularly for the rapidly growing new energy vehicles (NEV) sector. By combining Hematite's expertise in NVH products, including acoustic, airflow, and water deflection products for the automotive industry, with Woodbridge's foam and chemistry capabilities, the aim is to deliver differentiated seating, interior, and exterior product solutions. This partnership underscores the industry's commitment to leveraging complementary strengths and capabilities to drive innovation and address the evolving needs of the automotive NVH materials market.

Major companies operating in the automotive noise, vibration and harshness materials market include Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.

Automotive Noise, Vibration, and Harshness (NVH) materials are specialized materials designed to absorb sound and vibration, thereby reducing the impact of noise and vibration harshness to provide a comfortable riding experience for occupants. NVH specifically refers to the field of measuring and modifying the noise and vibration characteristics of vehicles, with a focus on cars and trucks.

The major types of automotive NVH materials include rubber, plastic and foam, fibers, and other varieties. Rubber, in this context, pertains to an elastic substance derived from coagulating the milky juice of various tropical plants. These materials find application in various types of vehicles, including passenger cars, light commercial vehicles (LCV), and heavy commercial vehicles (HCV). Their applications encompass serving as absorbers, isolators, and dampers, used in components such as hoods, trunks, chassis, and other parts across different end-users.

The automotive noise, vibration and harshness materials market research report are one of a series of new reports that provides automotive noise, vibration and harshness materials market statistics, including automotive noise, vibration, and harshness materials industry global market size, regional shares, competitors with an automotive noise, vibration and harshness materials market share, detailed automotive noise, vibration and harshness materials market segments, market trends and opportunities, and any further data you may need to thrive in the automotive noise, vibration and harshness materials industry. This automotive noise, vibration, and harshness materials market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2024. The regions covered in the automotive noise, vibration and harshness materials market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the automotive noise, vibration and harshness materials market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The automotive noise, vibration and harshness materials market consists of sales of thermoplastic polymers, polyurethane foams, engineered foam, EPDM foams, special elastomers, and engineered plastics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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