Automotive Noise, Vibration And Harshness Materials Global Market Report 2024

Automotive Noise, Vibration, and Harshness (NVH) materials are specialized materials designed to absorb sound and vibration, thereby reducing the impact of noise and vibration harshness to provide a comfortable riding experience for occupants. NVH specifically refers to the field of measuring and modifying the noise and vibration characteristics of vehicles, with a focus on cars and trucks.

The major types of automotive NVH materials include rubber, plastic and foam, fibers, and other varieties. Rubber, in this context, pertains to an elastic substance derived from coagulating the milky juice of various tropical plants. These materials find application in various types of vehicles, including passenger cars, light commercial vehicles (LCV), and heavy commercial vehicles (HCV). Their applications encompass serving as absorbers, isolators, and dampers, used in components such as hoods, trunks, chassis, and other parts across different end-users.

The automotive noise, vibration and harshness materials market research report are one of a series of new reports that provides automotive noise, vibration and harshness materials market statistics, including automotive noise, vibration, and harshness materials industry global market size, regional shares, competitors with an automotive noise, vibration and harshness materials market share, detailed automotive noise, vibration and harshness materials market segments, market trends and opportunities, and any further data you may need to thrive in the automotive noise, vibration and harshness materials industry. This automotive noise, vibration, and harshness materials market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive noise, vibration and harshness materials market size has grown strongly in recent years. It will grow from $12.67 billion in 2023 to $13.74 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth observed during the historic period can be attributed to several factors, including regulatory compliance, increased consumer demand for quieter vehicles, growth in global automotive production, government support, and market expansion in emerging economies.

The automotive noise, vibration and harshness materials market size is expected to see strong growth in the next few years. It will grow to $18.85 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The anticipated growth in the forecast period can be attributed to several factors, including the continued growth of electric vehicles (EVs), the rise in autonomous vehicles, ongoing urbanization trends, and an increase in disposable income. Major trends expected during this period include advancements in testing and measurement techniques, the integration of Noise, Vibration, and Harshness (NVH) simulation, the adoption of multi-material solutions, customization tailored to specific vehicle segments, and the integration of smart materials within the automotive Noise, Vibration, and Harshness (NVH) sector.

The automotive noise, vibration, and harshness (NVH) materials market is witnessing growth, driven by the rising demand from the electric vehicle (EV) industry. Electric vehicles, known for using electricity to enhance efficiency, benefit from NVH materials to optimize the performance and design of various components, resulting in low noise and vibration. This ensures a comfortable and quiet driving experience for EV users. According to an April 2021 report by the International Energy Agency, the global electric vehicle sales reached 10 million in 2020, marking a 43% increase from the previous year. With approximately 3 million new electric vehicle registrations, Europe led the market with nearly 1.4 million new registrations, followed by China with 1.2 million and the United States with 2.9 million. The rising demand from the electric vehicle sector is a significant driver behind the growth of the automotive NVH materials market.

Increased sales of lightweight vehicles are also contributing to the growth of the automotive NVH materials market. Lightweight vehicles, characterized by reduced weight compared to counterparts in the same class, utilize NVH materials to address challenges associated with weight reduction while maintaining a comfortable and quiet driving experience. According to Marklines Co Ltd., a Japan-based automotive industrial portal, in December 2021, the seasonally adjusted annualized sales (SAAR) for light vehicles were 12.72 million units, down from 16.49 million units in the same month the previous year. Despite the decrease, the total sales for the full year of 2021 reached 15,079,182 units, reflecting a 3.4% increase compared to the year-end totals of 2020. The increased sales of lightweight vehicles are expected to drive the growth of the automotive NVH materials market.

Technological advancement is a key trend in the automotive NVH materials market, with major companies focusing on developing products with advanced technologies to strengthen their market positions. For example, VI-grade GmbH, a Germany-based software company, introduced the NVH Simulator 2021.0 in March 2021. This NVH simulator software offers various solutions, including desktop NVH simulators, full-vehicle static NVH simulators, in-vehicle/on-road simulators, external sound simulators, and sound solutions. These solutions provide accurate sound in conjunction with any driving simulator, allowing automotive engineers and designers to create and meet goals, evaluate design alternatives, perform benchmark comparisons, design the sound of electric vehicles (EVs) and internal combustion engine (IC) vehicles, and communicate sound and vibration concepts and challenges to decision-makers.

Major companies within the automotive noise, vibration, and harshness (NVH) materials market are strategically opting for partnership approaches to deliver essential NVH material services to a diverse range of clients, including individuals, businesses, and governments. Strategic partnerships involve companies combining their strengths and resources to achieve mutual benefits and success. An illustration of this approach is the partnership formed in December 2022 between NN Inc., a US-based materials science company, and Nylacast Automotive, a US-based designer and volume producer of high-precision polymer assemblies and components. This collaboration is specifically designed to provide a comprehensive solution for addressing the worm gearset requirements of customers. The partnership aims to deliver advantages such as convenience, enhanced performance, and cost-efficiency.

In January 2022, Woodbridge Group, a Canada-based solution provider specializing in fully-integrated foam solutions, completed the acquisition of Hematite for an undisclosed amount. This strategic acquisition positions Woodbridge to further develop integrated multi-functional and high-value products, particularly for the rapidly growing new energy vehicles (NEV) sector. By combining Hematite's expertise in NVH products, including acoustic, airflow, and water deflection products for the automotive industry, with Woodbridge's foam and chemistry capabilities, the aim is to deliver differentiated seating, interior, and exterior product solutions. This partnership underscores the industry's commitment to leveraging complementary strengths and capabilities to drive innovation and address the evolving needs of the automotive NVH materials market.

Major companies operating in the automotive noise, vibration and harshness materials market include Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.

Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2023. The regions covered in the automotive noise, vibration and harshness materials market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the automotive noise, vibration and harshness materials market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The automotive noise, vibration and harshness materials market consists of sales of thermoplastic polymers, polyurethane foams, engineered foam, EPDM foams, special elastomers, and engineered plastics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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