Personal Care Appliances Global Market Report 2024

Personal care appliances encompass devices that aid in various personal care applications such as personal hygiene, grooming, and beautification. These applications span categories like hair care, oral care, and hair removal.

The primary types of personal care appliance products include those for hair care, hair removal, oral care, and other miscellaneous products. Hair care appliances are designed for managing hair on the human scalp, as well as facial, pubic, and other body hair. This category includes a variety of devices such as hair dryers, hair straighteners, curling brushes, hair clippers, curling irons, hair setters, and more. Personal care appliances are distributed through both online and offline channels and cater to both male and female consumers.

The personal care appliances market research report is one of a series of new reports that provides personal care appliances market statistics, including personal care appliances industry global market size, regional shares, competitors with a personal care appliances market share, detailed personal care appliances market segments, market trends and opportunities, and any further data you may need to thrive in the personal care appliances industry. This personal care appliances market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The personal care appliances market size has grown strongly in recent years. It will grow from $21.27 billion in 2023 to $22.75 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The expansion observed in the historical period can be attributed to several factors, including changing lifestyles, the emergence of smart personal care appliances, the growth of e-commerce, increased exposure to global beauty and grooming trends, and growing environmental awareness.

The personal care appliances market size is expected to see strong growth in the next few years. It will grow to $29.68 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The anticipated growth in the forecast period can be attributed to various factors, including the continued popularity of smart personal care appliances, an increased emphasis on health and wellness, a growing aging population, and the trend towards personalization and customization in personal care appliances. Additionally, the rise in male grooming is expected to contribute to market growth. Major trends expected in the forecast period encompass the adoption of eco-friendly design, a focus on skin health, the development of portable and travel-friendly products, the introduction of gender-neutral products, and the integration of sonic and ultrasonic technology.

The personal care appliances market is poised for growth, driven by the surge in the e-commerce industry. E-commerce, involving online product transactions, facilitates seamless promotion and sales to a broad customer base. In India, for example, the e-commerce market soared from $52.57 billion in 2020 to $67-84 billion in 2021, with an anticipated reach of $350 billion by 2030, according to the India Brand Equity Foundation. This positive trajectory in the e-commerce sector is a significant factor propelling the personal care appliances market.

The personal care appliances market is set to expand further due to the increasing emphasis on personal care routines. Personal care routines encompass a series of activities individuals regularly follow to uphold personal hygiene, physical appearance, and overall well-being. Personal care appliances play a vital role in enhancing and maintaining these daily routines. The European Consumer Perception Study by Cosmetics Europe in June 2022 revealed that 72% of European consumers consider cosmetics and personal care products crucial in their daily lives, underscoring the growing interest in personal care routines as a driving force behind the personal care appliances market.

A noteworthy trend influencing the personal care appliances market is technological advancements. Companies are actively launching technologically advanced products to gain a competitive edge. For instance, Panasonic, a Japan-based conglomerate, introduced a new hair dryer (EH-NA67-W) in January 2021. This hair dryer utilizes patented nanotechnology to reduce hair damage from daily brushing, exemplifying the integration of cutting-edge technology in personal care appliances.

Major players in the personal care appliances market are introducing innovative products to cater to the demand for at-home grooming solutions. At-home grooming solutions encompass products, tools, and techniques designed for self-care and personal grooming, offering convenience for individuals in their own homes. Philips, a Germany-based health technology company, introduced the Body Groom Series 3000- BG3005/15 in October 2021. This innovative product in male grooming ensures effective hair removal with features such as rounded tips, hypo-allergenic foil for skin protection, bi-directional body comb, and 40 minutes of cordless use on a single charge.

In November 2021, Edgewell Personal Care, a US-based consumer products company, acquired Billie Inc. for $310 million in an all-cash transaction. This strategic acquisition enhances Edgewell's position in the women's shaving category by adding the Billie brand to its portfolio, which already includes strong brands like Schick Intuition, Hydro Silk, and Skintimate. Billie Inc., a US-based consumer brand company, offers a diverse range of personal care products for women.

Major companies operating in the personal care appliances market include Koninklijke Philips N.V., Conair Corporation, Dyson Ltd., Havells India Ltd., Helen of Troy Limited, Procter & Gamble Co., Panasonic Corporation, Spectrum Brands Inc., Conair Corporation, Andis Company, Dyson Limited, Samsung Electronics Co. Ltd., LG Corporation, Colgate-Palmolive Company, Wahl Clipper Corporation, Groupe SEB, Braun GmbH, Helen of Troy Limited, Havells India Ltd., Syska Group, VEGA Industries Pvt. Ltd., Philips India Limited, Nova Corp. Ltd., KENT RO Systems Ltd., Gillette India Limited, Bajaj Electricals Limited, Morphy Richards India, Remington India Ltd., Inalsa Appliances Ltd., Agaro Artisians Limited

North America was the largest region in the personal care appliances market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personal care appliances market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personal care appliances market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The personal care appliances market consists of sales of a trimmer, hair straighteners, hair shavers, hair dryers, hair curlers, epilators, and other personal care appliances. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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