The dried herbs market size is expected to see strong growth in the next few years. It will grow to $9.51 billion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to increasing preference for natural seasonings, rising demand for organic herbs, expansion of convenience food consumption, growing investments in food ingredient processing, increasing focus on traceable herb sourcing. Major trends in the forecast period include increasing demand for natural flavoring ingredients, rising adoption of organic and clean-label herbs, growing use of dried herbs in ready-to-cook foods, expansion of advanced drying techniques, enhanced focus on aroma and flavor retention.
The expansion of the foodservice industry is expected to drive the growth of the dried herbs market in the coming years. The foodservice industry encompasses businesses and establishments that prepare, serve, and deliver food and beverages to customers. The growth of restaurants, cafes, and catering services increases demand for dried herbs, as chefs and food professionals often prefer their convenience and longer shelf life compared to fresh herbs. For example, in April 2024, the National Association of Convenience Stores (NACS), a U.S.-based trade association, reported that in 2023, total foodservice industry sales - including prepared foods, commissary items, and hot, cold, and frozen beverages - accounted for 26.9% of in-store sales, reflecting a 1.3 percentage point increase from the previous year. Therefore, growth in the foodservice industry is expected to boost demand for dried herbs during the forecast period.
Major companies in the dried herbs market are actively engaged in the development of innovative products, with a particular focus on advancements such as dry herb vaporizers. These devices, designed for the consumption of dry herbs such as tobacco or cannabis, utilize vaporization rather than combustion. By heating the material at lower temperatures, dry herb vaporizers enable the active compounds to vaporize without reaching the point of combustion. An illustrative example is the August 2023 launch of 'Celsius' by AUXO, a leading global player in vaporization technology based in Colombia. Celsius, AUXO's latest flagship 2-in-1 vaporizer, is designed for both dry herbs and concentrates, providing exceptional vapor performance within seconds. This compact and versatile vaporizer features a 360° rotatable mouthpiece and a distinctive airflow window, ensuring uniform heat distribution. Celsius utilizes triple heating technology, unlocking the full potential of aromas and flavors in just 6 seconds, delivering a seamless and enhanced consumption experience. This highlights the commitment of major companies to introducing innovative products that cater to evolving consumer preferences in the dried herbs market.
In July 2024, Haudecoeur, a France-based company specializing in ethnic food, revealed its acquisition of Cepasco for an undisclosed sum. This strategic initiative is designed to strengthen Haudecoeur's standing in the competitive herbs and spices market, broadening its product offerings to serve a variety of customer segments. Cepasco is a wholesale grocer located in France.
Major companies operating in the dried herbs market are Archer Daniels Midland Company, Kraft Heinz Company, Pacific Botanicals, McCormick & Company Inc., Döhler Group SE, Alpine Herb Company, Synthite Industries Ltd., Nature's Way Products LLC, Frontier Co-op, Van Drunen Farms Inc., British Pepper & Spice Company Ltd., Star Kay White Inc., Starwest Botanicals Inc., Indiana Botanic Gardens Inc., Oregon's Wild Harvest LLC, Banyan Botanicals LLC, Penzey's Spices LLC, Mountain Rose Herbs Inc., Avi Naturals, Monterey Bay Spice Company, Red Moon Herbs Inc., Cherry Valley Organics LLC, Sorich Organics Private Limited, Hamps Bio Private Limited, Maduras Herbals Private Limited, Burlap & Barrel Single Origin Spices Inc.
Western Europe was the largest region in the dried herbs market in 2025, and it is expected to be the fastest-growing region in the forecast period. The regions covered in the dried herbs market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the dried herbs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The dried herbs market consists of sales of marjoram, thyme, rosemary, oregano, mint, tarragon. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Dried Herbs Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses dried herbs market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for dried herbs? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The dried herbs market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Oregano; Rosemary; Sage; Savory; Mint; Thyme; Bay Leaves2) By Nature: Organic; Conventional
3) By Drying Method Type: Air Drying; Vacuum Drying; Microwave Drying
4) By Form Type: Whole Herbs; Powdered Herbs
Subsegments:
1) By Oregano: Whole Oregano Leaves; Ground Oregano2) By Rosemary: Whole Rosemary Leaves; Ground Rosemary
3) By Sage: Whole Sage Leaves; Ground Sage
4) By Savory: Summer Savory; Winter Savory
5) By Mint: Dried Mint Leaves; Ground Mint
6) By Thyme: Whole Thyme Leaves; Ground Thyme
7) By Bay Leaves: Whole Bay Leaves; Crushed Bay Leaves
Companies Mentioned: Archer Daniels Midland Company; Kraft Heinz Company; Pacific Botanicals; McCormick & Company Inc.; Döhler Group SE; Alpine Herb Company; Synthite Industries Ltd.; Nature's Way Products LLC; Frontier Co-op; Van Drunen Farms Inc.; British Pepper & Spice Company Ltd.; Star Kay White Inc.; Starwest Botanicals Inc.; Indiana Botanic Gardens Inc.; Oregon's Wild Harvest LLC; Banyan Botanicals LLC; Penzey's Spices LLC; Mountain Rose Herbs Inc.; Avi Naturals; Monterey Bay Spice Company; Red Moon Herbs Inc.; Cherry Valley Organics LLC; Sorich Organics Private Limited; Hamps Bio Private Limited; Maduras Herbals Private Limited; Burlap & Barrel Single Origin Spices Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Dried Herbs market report include:- Archer Daniels Midland Company
- Kraft Heinz Company
- Pacific Botanicals
- McCormick & Company Inc.
- Döhler Group SE
- Alpine Herb Company
- Synthite Industries Ltd.
- Nature's Way Products LLC
- Frontier Co-op
- Van Drunen Farms Inc.
- British Pepper & Spice Company Ltd.
- Star Kay White Inc.
- Starwest Botanicals Inc.
- Indiana Botanic Gardens Inc.
- Oregon's Wild Harvest LLC
- Banyan Botanicals LLC
- Penzey's Spices LLC
- Mountain Rose Herbs Inc.
- Avi Naturals
- Monterey Bay Spice Company
- Red Moon Herbs Inc.
- Cherry Valley Organics LLC
- Sorich Organics Private Limited
- Hamps Bio Private Limited
- Maduras Herbals Private Limited
- Burlap & Barrel Single Origin Spices Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 7.17 Billion |
| Forecasted Market Value ( USD | $ 9.51 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 27 |


