Dried Herbs Market Report 2025

The dried herbs market size has grown strongly in recent years. It will grow from $6.43 billion in 2024 to $6.79 billion in 2025 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to traditional herbal medicine, culinary traditions, preservation and flavoring, global trade routes, traditional culinary and medicinal knowledge.

The dried herbs market size is expected to see strong growth in the next few years. It will grow to $8.96 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to sustainability and organic farming, innovations in packaging and presentation, global fusion in cuisine, evolving dietary preferences, online retail and e-commerce growth. Major trends in the forecast period include technological advancements in drying, increased culinary exploration, rising demand for organic varieties, home gardening and day trends, packaging innovations for freshness.

The growing consumption of processed food is anticipated to drive the growth of the dried herbs market in the future. Increased disposable income from economic growth has led to a higher demand for processed foods. This trend, particularly among urban and younger populations, stems from a lack of time for home cooking. Processed foods incorporate dried herbs and other ingredients for flavoring or coloring, which helps to shorten cooking times and subsequently raises the demand for dried herbs among food processing companies. For example, in November 2023, the USDA Foreign Agricultural Service, a US-based government agency, reported that processed food product export markets rose from $772.91 million in 2021 to $913.52 million in 2022. Thus, the rising consumption of processed food is expected to enhance the demand for the dried herbs market during the forecast period.

The anticipated expansion of the foodservice industry is poised to drive the growth of the dried herbs market in the foreseeable future. The foodservice industry encompasses establishments involved in preparing, serving, and delivering food and beverages to customers, such as restaurants, cafes, and catering services. The burgeoning foodservice sector contributes to the demand for dried herbs, as chefs and culinary professionals often opt for the convenience and extended shelf life offered by dried herbs over their fresh counterparts. A notable illustration of this trend is reflected in the July 2023 report from the USDA Economic Research Service, a US-based government agency. The report indicates that food service facilities supplied food worth $1.34 trillion in 2022, showcasing an increase from $1.16 trillion in the preceding year, 2021. In 2021, the combined value of food supplied by the foodservice and food retailing industries stood at approximately $2.11 trillion, and this figure saw a rise to $2.39 trillion in 2022. Therefore, the anticipated growth in the foodservice industry is set to amplify the demand for dried herbs in the forecast period.

Major companies in the dried herb market are concentrating on enhancing at-home cooking and grilling to create new products and broaden their reach into new markets. For example, in March 2023, Simply Organic, a US-based brand specializing in spices and herbs, introduced a range of New Dry Rubs, Marinade Mixes, and Finishing Salts. These products are intended to elevate the experience of at-home cooking and grilling. This new lineup features four globally inspired dry rubs and marinade mixes, along with three chef-inspired finishing salts.

Major companies in the dried herbs market are actively engaged in the development of innovative products, with a particular focus on advancements such as dry herb vaporizers. These devices, designed for the consumption of dry herbs such as tobacco or cannabis, utilize vaporization rather than combustion. By heating the material at lower temperatures, dry herb vaporizers enable the active compounds to vaporize without reaching the point of combustion. An illustrative example is the August 2023 launch of 'Celsius' by AUXO, a leading global player in vaporization technology based in Colombia. Celsius, AUXO's latest flagship 2-in-1 vaporizer, is designed for both dry herbs and concentrates, providing exceptional vapor performance within seconds. This compact and versatile vaporizer features a 360° rotatable mouthpiece and a distinctive airflow window, ensuring uniform heat distribution. Celsius utilizes triple heating technology, unlocking the full potential of aromas and flavors in just 6 seconds, delivering a seamless and enhanced consumption experience. This highlights the commitment of major companies to introducing innovative products that cater to evolving consumer preferences in the dried herbs market.

In July 2024, Haudecoeur, a France-based company specializing in ethnic food, revealed its acquisition of Cepasco for an undisclosed sum. This strategic initiative is designed to strengthen Haudecoeur's standing in the competitive herbs and spices market, broadening its product offerings to serve a variety of customer segments. Cepasco is a wholesale grocer located in France.

Major companies operating in the dried herbs market include Archer Daniels Midland Company, Kraft Heinz Company, Pacific Botanicals, McCormick & Company Inc., Döhler Group SE, Alpine Herb Company, Synthite Industries Ltd., Nature's Way Products LLC, Frontier Co-op, Van Drunen Farms Inc., British Pepper & Spice Company Ltd., Star Kay White Inc., Starwest Botanicals Inc., Indiana Botanic Gardens Inc., Oregon's Wild Harvest LLC, Banyan Botanicals LLC, Penzey's Spices LLC, Mountain Rose Herbs Inc., Avi Naturals, Monterey Bay Spice Company, Red Moon Herbs Inc., Cherry Valley Organics LLC, Sorich Organics Private Limited, Hamps Bio Private Limited, Maduras Herbals Private Limited, Burlap & Barrel Single Origin Spices Inc.

Western Europe was the largest region in the dried herbs market in 2024, and it is expected to be the fastest-growing region in the forecast period. The regions covered in the dried herbs market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the dried herbs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Dried herbs are washed, sorted, and sun-dried plant parts, offering convenience and cost-effectiveness compared to fresh herbs. These dried herbs, usually leaves or stems, provide a longer-lasting and flavorful addition to moist cooking methods such as soups, stews, and braised dishes.

Dried herbs come in two primary forms: whole herbs and powdered herbs. Whole herbs are typically dried and encapsulated. The nature of dried herbs can vary, including organic and conventional varieties. These herbs undergo drying through methods such as air drying, vacuum drying, and microwave drying. Popular dried herb products include oregano, rosemary, sage, savory, mint, thyme, and bay leaves.

The dried herbs market research report is one of a series of new reports that provides dried herbs market statistics, including dried herbs industry global market size, regional shares, competitors with a dried herbs market share, detailed dried herbs market segments, market trends and opportunities, and any further data you may need to thrive in the dried herbs industry. These dried herbs market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The dried herbs market consists of sales of marjoram, thyme, rosemary, oregano, mint, tarragon. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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