Microgreens Global Market Report 2024

Microgreens are small plants that fall between sprouts and baby greens in height, typically standing at 1-3 inches (2.5-7.5 cm). They can be cultivated from a variety of seeds and are known for their versatility, as they can be grown in various settings such as outdoor gardens, greenhouses, and even on windowsills. Microgreens come in diverse colors and textures, offering a fragrant flavor profile and concentrated nutrients. Compared to their mature counterparts, microgreens often boast higher levels of vitamins, minerals, and antioxidants. The edible parts are limited to the stems and leaves, making them akin to baby greens. Microgreens are utilized in both cold and warm recipes, consumed raw, juiced, or blended.

The primary types of microgreens crops include broccoli, cabbage, cauliflower, arugula, peas, basil, radish, cress, and others. For instance, broccoli microgreens are harvested when they reach a height of 1-2 inches and are recognized for their nutrient-rich profile, containing vitamins A, B, C, E, and K, as well as essential minerals like calcium, magnesium, and phosphorous, along with trace elements such as iron, copper, and zinc. Microgreens are categorized as organic or conventional and can be grown using various methods, including indoor vertical farming, commercial greenhouse cultivation, and other farming techniques. End-users of microgreens include retail consumers, food service establishments, and other sectors.

The microgreens market research report is one of a series of new reports that provides Microgreens market statistics, including microgreens industry global market size, regional shares, competitors with a microgreens market share, detailed microgreens market segments, market trends and opportunities, and any further data you may need to thrive in the microgreens industry. This microgreens market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The microgreens market size has grown rapidly in recent years. It will grow from $1.91 billion in 2023 to $2.14 billion in 2024 at a compound annual growth rate (CAGR) of 12.2%. The growth observed in the historical period can be attributed to several factors, including an increase in consumer awareness regarding healthy eating, the widespread adoption of microgreens by restaurants and foodservice establishments, the rise of urban agriculture and home gardening practices, the recognition of microgreens as nutrient-dense and healthy ingredients, and the growing popularity of urban farming initiatives.

The microgreens market size is expected to see rapid growth in the next few years. It will grow to $3.46 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The anticipated growth in the forecast period can be attributed to several factors, including a growing emphasis on sustainable farming and the preference for locally sourced products, a rising demand for alternative protein sources, an increasing market demand for premium and high-quality ingredients, and a growing consumer preference for sustainable and eco-friendly food products. Key trends expected in the forecast period encompass increased investments in the research and development of new microgreen varieties, the rising popularity of microgreens in both the food service and cosmetic industries, a heightened focus on product innovation and the introduction of unique microgreen varieties, and an increasing awareness and adoption of eco-friendly packaging practices.

The growth of the microgreens market is anticipated to be propelled by the increasing adoption of indoor and vertical farming. Indoor vertical farming involves cultivating crops in stacked layers within a controlled environment, offering benefits such as reduced land usage compared to traditional farming. This method, often associated with urban farming, is gaining popularity due to its ability to thrive in limited spaces, contributing to sustainable urban development and maximizing crop production while minimizing labor costs. Microgreens, which require minimal space, are extensively cultivated using indoor vertical farming methods. For example, Bayer reported that in 2022, there were 204,387 square meters (2.2 million square feet) of indoor farms globally, a figure expected to increase nearly tenfold to 2 million square meters (22 million square feet) in the next five years. Consequently, the rising adoption of indoor and vertical farming is expected to drive the growth of the microgreens market.

The anticipated growth of microgreens is further fueled by the increasing demand for organic food. Organic food production involves environmentally sustainable and natural farming practices, minimizing the use of synthetic chemicals. Microgreens, grown organically with organic soil, natural fertilizers, and avoidance of synthetic pesticides, align with the preferences of consumers seeking organic food options. According to the Organic Trade Association, organic food sales increased from 59,149 in 2021 to 61,670 in 2022, indicating a growing demand for organic products. Thus, the surge in the demand for organic food is a significant factor propelling the growth of the microgreens market.

A key trend in the microgreens market is technological advancement, particularly the integration of artificial intelligence (AI) in microgreens production. AI-powered systems are utilized to enhance the quality of microgreens production, monitoring their development through embedded chips and providing alerts for any issues. For instance, GOhydro developed a smart-sensing, AI-driven hydroponic platform for home settings in February 2021, enabling precise tracking of nutrient content and health parameters for hydroponically grown microgreens. This innovative approach, informed by an analysis of growth variables and nutritional values, showcases the potential for large-scale applications in traditional agriculture and diverse growing environments.

Major companies in the microgreens market are emphasizing product innovation, introducing items like Broccoli Microgreens Superfood Powder. This powder, certified as Regenerative Organic Certified (ROC) by the Regenerative Organic Alliance, is a nutrient-dense product aimed at enhancing health. For example, True Grace Health launched the Broccoli Microgreens Superfood Powder in February 2023, offering a freeze-dried powder made from broccoli microgreens grown on American soil.

In September 2021, Green Life Farms acquired Finn Farms, a sustainable farming company. This acquisition involved obtaining Finn Farms' equipment, site assets, intellectual property, and licensing rights, enabling Green Life Farms to broaden its product range and offer consumers fresh, flavorful leafy greens. Finn Farms specialized in hydroponic foods, including herbs and microgreens.

Major companies operating in the microgreens market include AeroFarms LLC, Goodleaf Farms, Living Earth Farm, Fresh Origins, Gotham Greens, Bowery Farming Inc., Charlie’s Produce (Farmbox Greens LLC), Madar Farms, Metro Microgreens, The Chef's Garden Inc., Koppert Cress USA, Pacific Coast Greens, Great Lakes Growers, Florida Microgreens, Farm.One, BrightFarms, Plenty, Bright Agrotech, Edenworks, Green Sense Farms, Local Roots Farms, Lufa Farms, Square Roots, Urban Oasis, Urban Produce, Vertical Harvest, Zip Grow, Infinite Harvest, Harvest Urban Farms

North America was the largest region in the microgreens market in 2023. The regions covered in the microgreens market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the microgreens market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The microgreens market consists of sales of beets, Swiss chard, cucumber, sweet pea, endive, savoy, brussels sprouts, mustards, cauliflower, tatsois. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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