Fruit Powder Global Market Report 2024

Fruit powder is the result of either freeze-drying or dehydrating fruits and subsequently crushing them into a fine powder. Known for their simplicity in storage, transportation, and usage, fruit powders have a longer shelf life compared to fresh fruits. The preservation of vitamins and minerals during the powder preparation process depends on the drying method employed. Fruit powders, free from added sugar, sweeteners, preservatives, colors, or flavorings, serve as an excellent addition to desserts, ice cream, shakes, or sauces. They are particularly valuable as a natural substitute for artificial flavoring in various recipes, especially those involving sweets.

The primary fruit types used for producing fruit powder include grapes, apples, mangoes, bananas, berries, and others. Grape fruit powder, derived from dried grapes, can conveniently replace grapefruit juice. The powder is typically mixed with sugar and water to create fresh grapefruit juice. Fruit powders are manufactured using both organic and traditional processes, employing technologies such as freeze-drying, spray drying, vacuum drying, and drum drying. These versatile fruit powders find application in various industries, including bakery, confectionery, snacks, ready-to-eat products, dairy, beverages, soups, sauces, and more. Widely used in fruit processing, beverage processing, dietary supplements, pharmaceuticals, as well as cosmetics and personal care products, fruit powders offer a natural and flavorful enhancement to a range of consumer goods.

The fruit powder market research report is one of a series of new reports that provides fruit powder market statistics, including fruit powder industry global market size, regional shares, competitors with a fruit powder market share, detailed fruit powder market segments, market trends and opportunities, and any further data you may need to thrive in the fruit powder industry. This fruit powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit powder market size has grown strongly in recent years. It will grow from $16.72 billion in 2023 to $17.94 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The growth observed in the historical period can be attributed to a heightened demand for natural and clean label ingredients, driven by increased consumer awareness of health and wellness. Additionally, the convenience and extended shelf life offered by fruit powders have contributed to this growth. The expansion of the food and beverage industry, coupled with a rising demand for natural flavor enhancers and sweeteners, has further fueled the positive trajectory in this sector.

The fruit powder market size is expected to see strong growth in the next few years. It will grow to $24.28 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The anticipated growth in the forecast period can be attributed to the increased adoption of fruit powders in infant nutrition and baby food products, as well as a growing emphasis on establishing sustainable sourcing and supply chains for fruit ingredients. Ongoing research and development in microencapsulation technologies for fruit powders are contributing to this positive trend. There is a rising demand for fruit powders in the bakery and confectionery industry, and an expanded application of fruit powders in dietary supplements and sports nutrition is also contributing to the projected growth. Furthermore, the growing popularity of fruit-flavored beverages and smoothies is expected to drive market expansion. Key trends expected in the forecast period include the emergence of superfruit powders, the popularity of freeze-dried fruit powders, the market growth of fruit-infused beverages and teas, the development of powdered fruit snacks and bars, the trend towards personalized nutrition and customized fruit blends, as well as the increasing demand for powdered fruit snacks and bars.

The growth of the fruit powders market is anticipated to be driven by the increasing demand for organic products. Organic products, cultivated without the use of chemical fertilizers, have gained popularity due to their numerous health benefits, contributing to the overall rise in demand for organic food. Naturally cultivated fruits, vegetables, eggs, or meat are known for aiding in the development of the immune system. Fruit powders play a significant role in enhancing the flavors of organic food products. Notably, the Soil Association reported a 15% increase in organic food sales in the UK in 2021 compared to the previous year, reflecting the growing consumer preference for organic products. Similarly, in Australia, the demand for organic food is increasing at a rate of 20–30% annually, underscoring the pivotal role of organic preferences in propelling the growth of the fruit powders market.

The growth trajectory of the fruit powder market is expected to benefit from the increasing demand for ready-to-eat products. Ready-to-eat products, known for their convenience and diverse forms, simplify cooking for consumers. Fruit powder, being a versatile ingredient, is widely utilized in various food and beverage products, especially in the ready-to-eat category. The nutritional benefits and ease of incorporation into different products have made fruit powder a preferred choice for manufacturers seeking natural flavors and colors. As an illustration, a 20% increase in sales of ready-to-eat food products was reported in March 2023, with a notable surge from 50% in 2022 to 70% in 2023, according to The Soft Copy, reflecting the growing consumer inclination towards ready-to-eat options. This surge in demand for convenient food items is poised to positively impact the growth of the fruit powder market.

A key trend in the fruit powder market is product innovation, with a focus on prebiotic food powders gaining prominence. Prebiotics, plant fibers modified to serve as fertilizers, stimulate the growth of beneficial microorganisms in the stomach. Fruits and vegetables, rich in complex carbohydrates like resistant starch and fiber, naturally contain prebiotics. In July 2021, a collaboration between Taiyo, a German natural dietary fiber expert, and Asiros, a Danish fruit powders firm, resulted in the creation and commercialization of two high-fiber fruit powder lines designed to support stomach health. This partnership leverages the expertise of both companies in delivering natural, plant-based premium ingredients, showcasing the significance of innovation in driving the fruit powder market.

Key players in the fructose market are actively pursuing strategic collaborations to innovate products utilizing food surpluses. In August 2023, Blendhub, in collaboration with Up Food, a Danish company, incorporated a new partner into its service platform. Up Food has developed an innovative solar-powered fruit and vegetable dryer with low production costs, facilitating sustainable practices. The collaboration aims to leverage Up Food's novel technology for the production of fruit powder, utilizing its solar-powered fruit and vegetable dryer. The standard model of this dryer is capable of processing 1 metric ton per day of fresh fruits and vegetables, transforming them into high-quality powder.

In a significant move in November 2021, Batory Foods, a prominent US-based food ingredients distributor, acquired DMH Ingredients and its sister company Nature's Stock Foods. The acquisition, conducted for an undisclosed amount, is set to enhance Batory Foods' ingredient portfolio and solidify its position in various food and beverage niches. DMH Ingredients, based in the United States, specializes in offering a range of food and beverage ingredients, including fruit powder and concentrate, sweeteners, dehydrated fruits and vegetables, and glycerin. This strategic acquisition underscores Batory Foods' commitment to expanding its offerings and strengthening its market presence across diverse customer segments.

Major companies operating in the fruit powder market include Aarkay Food Products Ltd., Iprona Spa, European Freeze Dry Limited, FutureCeuticals Inc., Kanegrade Ltd., Nutradry Pty Ltd., Dohler Group, Paradise Fruits Solutions GmbH & Co. KG, Farmvilla Food Industries Pvt. Ltd., Saipro Biotech Pvt. Ltd., R. J. Van Drunen Farms, GacLife LLC, Vinayak Ingredients (India) Pvt. Ltd., AGRANA Group, Milne MicroDried, Naturex S.A., NutriBotanica, Oregon Freeze Dry Inc., International Flavors & Fragrances, SunOpta Inc., Taura Natural Ingredients Limited, The Green Labs LLC, Van Drunen Farms, VDF FutureCeuticals Inc., Welch's Global Ingredients Group, Xi'an DN Biology Co. Ltd., Z Natural Foods LLC, Zhejiang Jianfeng Group Co. Ltd., Olygose

North America was the largest region in the fruit powder market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fruit powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the fruit powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The fruit powder market consists of sales of desserts, smoothies, pancakes, yogurt, soups, beverages, baked items. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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