Fruit Powder Market Report 2025

This Fruit Powder market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The fruit powder market size has grown strongly in recent years. It will grow from $17.94 billion in 2024 to $19.25 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to increased demand for natural and clean label ingredients, growth in consumer awareness of health and wellness, convenience and longer shelf life of fruit powders, expansion of the food and beverage industry, demand for natural flavor enhancers and sweeteners.

The fruit powder market size is expected to see strong growth in the next few years. It will grow to $26.33 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to adoption of fruit powders in infant nutrition and baby food products, emphasis on sustainable sourcing and supply chains for fruit ingredients, research and development in microencapsulation technologies for fruit powders, demand for fruit powders inThe bakery and confectionery industry, expansion of fruit powder applications in dietary supplements and sports nutrition, growing popularity of fruit-flavored beverages and smoothies. Major trends in the forecast period include superfruit powders, freeze-dried fruit powders, fruit-infused beverages and teas, powdered fruit snacks and bars, personalized nutrition and customized fruit blends, powdered fruit snacks and bars.

The rising demand for organic products is anticipated to drive the growth of the fruit powders market. Organic products are cultivated without the use of chemical fertilizers, and organic food has gained popularity recently due to its numerous health benefits. These naturally grown fruits, vegetables, eggs, and meats contribute to strengthening our immune systems. Fruit powder enhances the flavor of organic food products. For example, in May 2024, Letis, a company focused on auditing and certifying national and international quality and sustainability standards, reported that organic food sales reached an impressive $61.67 billion, reflecting a significant growth of 4.3% from the previous period. Thus, the increasing demand for organic products is fueling the growth of the fruit powders market.

The growth trajectory of the fruit powder market is expected to benefit from the increasing demand for ready-to-eat products. Ready-to-eat products, known for their convenience and diverse forms, simplify cooking for consumers. Fruit powder, being a versatile ingredient, is widely utilized in various food and beverage products, especially in the ready-to-eat category. The nutritional benefits and ease of incorporation into different products have made fruit powder a preferred choice for manufacturers seeking natural flavors and colors. As an illustration, a 20% increase in sales of ready-to-eat food products was reported in March 2023, with a notable surge from 50% in 2022 to 70% in 2023, according to The Soft Copy, reflecting the growing consumer inclination towards ready-to-eat options. This surge in demand for convenient food items is poised to positively impact the growth of the fruit powder market.

Product innovation is a significant trend in the fruit powder market. Leading companies in the fruit powder sector are developing new products to maintain their competitive edge. For example, in June 2023, Cabosse Naturals, a Switzerland-based food ingredients company, launched a 100% pure cacaofruit powder, a novel ingredient designed to replace refined sugar in food manufacturing. This product aligns with a broader movement toward minimizing refined sugar usage and promoting sustainability in food production. The cacaofruit powder is made from the pulp of the cacaofruit, which constitutes about 70% of the fruit. By using this pulp, Cabosse Naturals not only helps reduce food waste but also offers a nutritious alternative to refined sugars.

Key players in the fructose market are actively pursuing strategic collaborations to innovate products utilizing food surpluses. In August 2023, Blendhub, in collaboration with Up Food, a Danish company, incorporated a new partner into its service platform. Up Food has developed an innovative solar-powered fruit and vegetable dryer with low production costs, facilitating sustainable practices. The collaboration aims to leverage Up Food's novel technology for the production of fruit powder, utilizing its solar-powered fruit and vegetable dryer. The standard model of this dryer is capable of processing 1 metric ton per day of fresh fruits and vegetables, transforming them into high-quality powder.

In April 2024, Thrive Freeze Dry, a US-based producer of freeze-dried fruits, acquired Paradiesfrucht GmbH for an undisclosed sum. This acquisition aligns with Thrive's strategy to improve its manufacturing capabilities and extend its footprint in the European market. Paradiesfrucht GmbH is a Germany-based company that specializes in freeze-drying a diverse range of products, including fruits, fruit preparations, and powders.

Major companies operating in the fruit powder market include Aarkay Food Products Ltd., Iprona Spa, European Freeze Dry Limited, FutureCeuticals Inc., Kanegrade Ltd., Nutradry Pty Ltd., Dohler Group, Paradise Fruits Solutions GmbH & Co. KG, Farmvilla Food Industries Pvt. Ltd., Saipro Biotech Pvt. Ltd., R. J. Van Drunen Farms, GacLife LLC, Vinayak Ingredients (India) Pvt. Ltd., AGRANA Group, Milne MicroDried, Naturex S.A., NutriBotanica, Oregon Freeze Dry Inc., International Flavors & Fragrances, SunOpta Inc., Taura Natural Ingredients Limited, The Green Labs LLC, Van Drunen Farms, VDF FutureCeuticals Inc., Welch's Global Ingredients Group, Xi'an DN Biology Co. Ltd., Z Natural Foods LLC, Zhejiang Jianfeng Group Co. Ltd., Olygose.

North America was the largest region in the fruit powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fruit powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the fruit powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Fruit powder is the result of either freeze-drying or dehydrating fruits and subsequently crushing them into a fine powder. Known for their simplicity in storage, transportation, and usage, fruit powders have a longer shelf life compared to fresh fruits. The preservation of vitamins and minerals during the powder preparation process depends on the drying method employed. Fruit powders, free from added sugar, sweeteners, preservatives, colors, or flavorings, serve as an excellent addition to desserts, ice cream, shakes, or sauces. They are particularly valuable as a natural substitute for artificial flavoring in various recipes, especially those involving sweets.

The primary fruit types used for producing fruit powder include grapes, apples, mangoes, bananas, berries, and others. Grape fruit powder, derived from dried grapes, can conveniently replace grapefruit juice. The powder is typically mixed with sugar and water to create fresh grapefruit juice. Fruit powders are manufactured using both organic and traditional processes, employing technologies such as freeze-drying, spray drying, vacuum drying, and drum drying. These versatile fruit powders find application in various industries, including bakery, confectionery, snacks, ready-to-eat products, dairy, beverages, soups, sauces, and more. Widely used in fruit processing, beverage processing, dietary supplements, pharmaceuticals, as well as cosmetics and personal care products, fruit powders offer a natural and flavorful enhancement to a range of consumer goods.

The fruit powder market research report is one of a series of new reports that provides fruit powder market statistics, including fruit powder industry global market size, regional shares, competitors with a fruit powder market share, detailed fruit powder market segments, market trends and opportunities, and any further data you may need to thrive in the fruit powder industry. This fruit powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit powder market consists of sales of desserts, smoothies, pancakes, yogurt, soups, beverages, baked items. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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