Energy Drinks Market Report 2025

The energy drinks market size has grown strongly in recent years. It will grow from $67.64 billion in 2024 to $72.79 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to marketing and branding, changing lifestyles, innovations in formulations, sports and fitness trends, distribution channels.

The energy drinks market size is expected to see strong growth in the next few years. It will grow to $97.27 billion in 2029 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to health consciousness, rising disposable income, innovation in flavors and formats, globalization and market expansion, e-commerce growth, functional ingredients. Major trends in the forecast period include sustainability focus, customization and personalization, e-commerce expansion, functional blurring, regulatory scrutiny and transparency.

The growth of the e-commerce industry is expected to drive the expansion of the energy drink market going forward. E-commerce involves buying and selling goods and services over the Internet, serving as a key platform in the energy drink industry by offering consumers a convenient way to purchase and explore a wide range of products, thus enabling brands to reach a larger market. For instance, in November 2023, the International Trade Administration (ITA), a US-based government agency, reported that e-commerce revenues in the UK are projected to grow at an annual average rate of 12.6% through 2025. Consequently, the growth of the e-commerce industry is supporting the expansion of the energy drink market.

The increase in sports participation is anticipated to drive the growth of the energy drink market going forward. A sports participant is an individual actively engaged in sports or physical activities, including athletes, competitors, or enthusiasts who participate in organized sports events. Energy drinks are essential for sports participants by providing a quick source of caffeine and other ingredients, which boosts endurance and alertness during physical activities, helping athletes enhance their performance and recovery. For instance, in July 2024, the Department of Health and Aged Care, an Australia-based government agency, reported that approximately 90% of adults participate in sports at least once annually. Each year, around 13.5 million adults and 3.6 million children take part in sports, while over 3 million Australians volunteer in sports and active recreation annually. Therefore, the rise in sports participation is driving growth in the energy drink market.

Leading companies in the energy drink market are increasingly focusing on launching new lines of energy drinks to address evolving consumer preferences for healthier options, improve performance, and offer functional benefits such as enhanced mental clarity, hydration, and sustained energy. Energy drinks are beverages that typically include caffeine, sugars, vitamins, and other ingredients aimed at boosting energy, heightening mental alertness, and supporting physical performance. For example, in January 2024, Rockstar Energy Drink, a US-based energy beverage brand, introduced Rockstar Focus, a new range of energy drinks designed to promote mental clarity and focus. Rockstar Focus combines natural caffeine, vitamins, and nootropics to provide a functional boost for consumers in their daily routines, whether for work, studying, or gaming. Featuring flavors like Citrus Burst and Berry Boost, Rockstar Focus not only delivers an energy boost but also supports cognitive performance, making it an ideal choice for those seeking both mental and physical vitality.

Major companies in the energy drink market are increasingly focusing on introducing zero-sugar energy drinks to gain a competitive advantage. Zero-sugar energy drinks are beverages that offer an energy boost, typically derived from caffeine and other ingredients, without the addition of any sugar. For instance, in January 2023, GNC Holdings LLC, a US-based retail company, unveiled PRIME Energy Drinks. These energy drinks aim to provide consumers with enhanced energy levels and are available in two flavors: original and hydration. The original variant contains 200mg of caffeine and 300mg of electrolytes, while the Hydration flavor is sugar-free and contains 200mg of caffeine and 300mg of electrolytes. PRIME Energy Drinks are carbonated, vegan, and crafted using filtered water, coconut water concentrate, natural flavor, and other natural ingredients.

In July 2023, Monster Beverage Corporation, a US-based beverage company, completed the acquisition of Bang Energy for $362 million. This strategic move is anticipated to enhance Monster Beverage Corporation's product portfolio and bolster its position in the market. Bang Energy, a US-based energy drink company renowned for its flavored energy drinks, is now part of Monster Beverage Corporation's growing portfolio.

Major companies operating in the energy drinks market include Red Bull GmbH, Monster Beverage Corporation, Rockstar Inc., PepsiCo Inc., Coca-Cola Company, Keurig Dr Pepper Inc., Celsius Holdings Inc., Arizona Beverages USA, Otsuka Pharmaceutical Co. Ltd., Lucozade Ribena Suntory Ltd., Living Essentials LLC (5-hour Energy), Taisho Pharmaceutical Co. Ltd., Energy Beverages LLC, Stokely-Van Camp Inc. (Gatorade), Power Horse Energy Drinks GmbH, National Beverage Corp., XYIENCE Inc., REIZE Energy Drink, Krating Daeng, Suntory Holdings Ltd., Vital Pharmaceuticals Inc. (Bang Energy), Frucor Suntory.

North America was the largest region in the energy drinks market in 2024. The Asia-Pacific is expected to be the fastest-growing region in the energy drinks market during the forecast period. The regions covered in the energy drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the energy drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Energy drinks are beverages containing stimulant compounds such as caffeine, sugar, herbal extracts, taurine, and amino acids, providing mental and physical stimulation. Popular among teens and adults, energy drinks are consumed as dietary supplements to enhance mental alertness and physical performance.

Energy drinks come in various product types, primarily categorized as drinks, shots, and mixers. These beverages are carbonated and typically contain ingredients such as sugar and caffeine, aimed at boosting physical performance and enhancing mental alertness. The distribution channels for energy drinks include convenience stores, supermarkets/hypermarkets, pharmacies/health stores, and online retail. The packaging options for these energy drinks range from cans and bottles to other formats, offering consumers diverse choices to suit their preferences.

The energy drinks market research report is one of a series of new reports that provides energy drinks market statistics, including energy drinks industry global market size, regional shares, competitors with a energy drinks market share, detailed energy drinks market segments, market trends and opportunities, and any further data you may need to thrive in the energy drinks industry. This energy drinks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The energy drinks market consists of sales of taurine, ginseng, guarana extract, glucuronolactone, sugars, l-carnitine, and B vitamins. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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