Fortified Wine Global Market Report 2024

Fortified wines, distinguished by the addition of a distilled spirit like brandy or cognac, serve dual purposes as key ingredients in cocktails and excellent choices for culinary applications. This unique characteristic, stemming from the introduction of a grape spirit during or post-fermentation, sets fortified wines apart in the market.

Prominent fortified wine products include port wine, vermouth, sherry, and other related offerings. Vermouth, a versatile aperitif wine with dry or sweet variants, stands out for its infusion with aromatic herbs, making it a popular choice in mixology. Distribution channels encompass both online and offline avenues, catering to diverse end-users such as supermarkets, hypermarkets, on-trade establishments, specialist retailers, and retail stores.

The fortified wine market research report is one of a series of new reports that provides fortified wine market statistics, including fortified wine industry global market size, regional shares, competitors with a fortified wine market share, detailed fortified wine market segments, market trends and opportunities, and any further data you may need to thrive in the fortified wine industry. This fortified wine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The fortified wine market size has grown strongly in recent years. It will grow from $20.29 billion in 2023 to $22.21 billion in 2024 at a compound annual growth rate (CAGR) of 9.5%. The expansion observed in the historical period can be ascribed to several factors. Traditional demand for fortified wines in culinary applications, coupled with their cultural significance and historical consumption, played a pivotal role. The global export and increased globalization of fortified wine brands contributed to this growth. Furthermore, the evolving preferences of consumers for diverse wine varieties and flavors, along with the versatility of fortified wines in mixology and cocktails, became key drivers. The recognition of fortified wines as both dessert options and aperitifs also significantly fueled their popularity. Additionally, innovation and experimentation in fortified wine production techniques further propelled growth during this period.

The fortified wine market size is expected to see rapid growth in the next few years. It will grow to $32.58 billion in 2028 at a compound annual growth rate (CAGR) of 10.0%. The projected growth during the forecast period can be attributed to increasing consumer interest in distinctive and artisanal wine styles, the expansion of fortified wine pairing and tasting experiences, ongoing research and development efforts in fortified wine varietals and blends, rising demand for fortified wines in culinary tourism and experiential dining, a surge in interest in fortified wine cocktails and mixology, the emergence of new markets, and heightened consumer awareness of the health benefits associated with fortified wines. Key trends anticipated in the forecast period encompass heritage and vintage fortified wines, the popularity of fortified wine cocktails and mixology, advancements in aging and barrel maturation techniques, the integration of wine and food pairing experiences, and the prominence of single varietal fortified wines.

The anticipated increase in global populations is set to drive the growth of the fortified wine market in the foreseeable future. Population growth, representing the total number of individuals in a country or region, contributes to heightened demand for agricultural products, including wine, wheat, and corn. As per a 2022 report by the United Nations, the world's population is projected to reach approximately 8.5 billion by 2030 and 9.7 billion by 2050. This surge in global population is a significant factor propelling the growth of the fortified wine market.

Changes in the preferences of health-conscious consumers and evolving lifestyles are poised to be key drivers for the fortified wine market. The shift towards health-conscious choices in diet and daily routines is indicative of a growing awareness among consumers. Fortified wine emerges as a suitable option for health-conscious individuals seeking a balance between enjoying a drink and adhering to health goals. Notably, reports from Food Insight, a US-based non-profit organization, revealed that in 2022, 52% of participants in the Food and Health Survey adopted specific diets or eating patterns, a notable increase from 39% in 2021. Prominent choices included clean eating (16%), mindful eating (14%), and calorie counting (13%), highlighting the impact of changing consumer preferences and lifestyles on the fortified wine market.

A prominent trend in the fortified wine market is the emphasis on product innovation by major industry players. Companies operating in this sector are actively engaged in developing new and innovative solutions to strengthen their market positions. Illustratively, in May 2021, Taylor’s, a Portugal-based beverage company specializing in fortified wine, introduced Chip Dry & Tonic. Marketed as the first pre-mixed 25cl variant, this ready-to-drink white port and tonic, with a 5.5% abv, was packaged in a can, showcasing Taylor’s commitment to product innovation within the fortified wine market.

In a strategic move, Accolade Wines, an Australia-based wine-making company, completed the acquisition of Rolf Binder Wines in March 2021. The transaction, carried out for an undisclosed amount, serves as a pivotal step for Accolade Wines in broadening and enriching its wine expertise. The acquisition strategically incorporates premium wines into Accolade Wines' product portfolio, thereby enhancing its market presence. Rolf Binder Wines, the acquired Australian winery, is renowned for its production of fortified wines, aligning with Accolade Wines' strategic objective to diversify and expand its offerings in the wine industry.

Major companies operating in the fortified wine market include Liberty Wines Limited, Taylor Fladgate & Yeatman Vinhos S.A., Vinbros & company LLC., Lombardo S.p.A., Curatolo Arini S.r.l., Davide Campari-Milano S.p.A., Emilio Hidalgo S.A., Mazuran's Vineyards Limited, Sogrape Vinhos S.A., Bacardi Limited, E. & J. Gallo Winery, Indage Vintners Limited, Contratto S.r.l., Albina & Hanna LLC, Backsberg Estate Cellars, Vinhos Barbeito, Bodegas Barbadillo S.L., Barsol Pisco, Blandy's Wine Lodge, Campanario de Azaba S.L., Joseph Cartron SAS, The Whisky Exchange, Sogevinus Fine Wines, The Wine Group Inc., Atsby Vermouth, Gancia S.p.A., Symington Family Estates Vinhos S.A.

North America will be the largest region in the fortified wine market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this fortified wine market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the fortified wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The fortified wine market consists of sales of sherry, madeira, moscatel, and marsala. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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