Fortified Wine Market Report 2026

The fortified wine market size has grown rapidly in recent years. It will grow from $21.8 billion in 2025 to $24.06 billion in 2026 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to expansion of traditional wine-producing regions, long-standing consumption of port and sherry wines, growth of on-trade alcohol consumption, strong retail distribution networks, established aging and fortification techniques.

The fortified wine market size is expected to see rapid growth in the next few years. It will grow to $35.86 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to rising demand for premium alcoholic beverages, growing popularity of cocktail culture, expansion of online alcohol retailing, increasing interest in niche wine categories, evolving consumer taste preferences. Major trends in the forecast period include premiumization of fortified wine offerings, expansion of craft and artisanal production, growing cocktail and mixology applications, increasing product innovation in flavor profiles, rising focus on heritage and origin labelling.

Shifts toward health-conscious consumers and evolving lifestyles are expected to drive the growth of the fortified wine market. These changes reflect a rising awareness and emphasis on making healthier choices in dietary habits and daily routines. Fortified wine can serve as an appealing option for health-conscious individuals who wish to enjoy alcoholic beverages while still aligning with their health-related preferences. For example, in October 2025, according to the International Food Information Council (IFIC), a US-based non-profit organization, 52% of Americans reported following a specific eating pattern or diet at some point during 2023. Younger generations showed higher participation, with Gen Z at 66% and Millennials at 63%, compared to Gen X at 50% and Boomers at 41%. Notably, Boomers experienced a significant increase in adherence to eating patterns or diets, rising to 41% from 29% in 2022. Therefore, the growing focus on health-conscious lifestyles is strengthening the fortified wine market.

Leading companies operating in the fortified wine market are concentrating on product innovations, such as ultra-aged limited-edition Tawny Ports, to deliver premium, distinctive, and collectible wine experiences. Tawny Ports are fortified wines that undergo extended aging in oak casks, allowing controlled oxidation and evaporation that enhance depth, richness, and complex flavor profiles compared with standard port wines. For instance, in April 2024, Graham’s Port, a Portugal-based fortified wine producer, introduced its 50-Year-Old Tawny Port. This product is made from wines originally bottled in 1969, 1970, and 1973, which were matured in seasoned oak casks to develop highly concentrated flavors. The wine offers aromas of orange blossom, fruitcake, toffee, and butterscotch, along with a creamy, full-bodied palate featuring layered notes of nutmeg, cinnamon, and aged wood, resulting in a long, refined finish and exceptional sensory depth.

In August 2024, Waud Wines, a UK-based company that offers a broad selection of classic fine wines, acquired Handford Wines for an undisclosed sum. With this acquisition, Waud Wines intends to increase its retail presence in London, enhance its offerings with a prestigious brand, and boost annual sales by utilizing Handford's expertise, diverse wine selection, and improved tasting environment. Handford Wines, also based in the UK, is known for its hand-selected wines and personalized wine services, including fortified wines.

Major companies operating in the fortified wine market are Taylor Fladgate & Yeatman Vinhos S.A., Symington Family Estates Vinhos S.A., Sogevinus Fine Wines, Quinta do Noval, Niepoort Vinhos, Sogrape Vinhos S.A., Blandys Wine Lodge, Vinhos Barbeito, Henriques & Henriques, Emilio Hidalgo S.A., Bodegas Barbadillo S.L., Gonzalez Byass, Hidalgo La Gitana, Lustau, Curatolo Arini S.r.l., Cantine Florio, Lombardo S.p.A., Gancia S.p.A., Contratto S.r.l., Carpano, Atsby Vermouth.

North America will be the largest region in the fortified wine market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fortified wine market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the fortified wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The fortified wine market consists of sales of sherry, madeira, moscatel, and marsala. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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