Fortified Wine Market Report 2025

This Fortified Wine market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The fortified wine market size has grown strongly in recent years. It will grow from $20.1 billion in 2024 to $21.87 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to traditional demand for fortified wines in culinary and culinary applications, cultural significance and historical consumption of fortified wines, export and globalization of fortified wine brands, evolving consumer preferences for wine varieties and flavors, versatility of fortified wines in mixology and cocktails, recognition of fortified wines as dessert and aperitif choices, innovation and experimentation in fortified wine production techniques.

The fortified wine market size is expected to see rapid growth in the next few years. It will grow to $32.53 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to consumer interest in unique and artisanal wine styles, expansion of fortified wine pairing and tasting experiences, research and development in fortified wine varietals and blends, demand for fortified wines in culinary tourism and experiential dining, growing interest in fortified wine cocktails and mixology, emerging markets and consumer awareness of fortified wine health benefits. Major trends in the forecast period include heritage and vintage fortified wines, fortified wine cocktails and mixology, aging and barrel maturation techniques, wine and food pairing experiences, single varietal fortified wines.

The anticipated increase in global populations is set to drive the growth of the fortified wine market in the foreseeable future. Population growth, representing the total number of individuals in a country or region, contributes to heightened demand for agricultural products, including wine, wheat, and corn. As per a 2022 report by the United Nations, the world's population is projected to reach approximately 8.5 billion by 2030 and 9.7 billion by 2050. This surge in global population is a significant factor propelling the growth of the fortified wine market.

Changes in the preferences of health-conscious consumers and evolving lifestyles are poised to be key drivers for the fortified wine market. The shift towards health-conscious choices in diet and daily routines is indicative of a growing awareness among consumers. Fortified wine emerges as a suitable option for health-conscious individuals seeking a balance between enjoying a drink and adhering to health goals. Notably, reports from Food Insight, a US-based non-profit organization, revealed that in 2022, 52% of participants in the Food and Health Survey adopted specific diets or eating patterns, a notable increase from 39% in 2021. Prominent choices included clean eating (16%), mindful eating (14%), and calorie counting (13%), highlighting the impact of changing consumer preferences and lifestyles on the fortified wine market.

A prominent trend in the fortified wine market is the emphasis on product innovation by major industry players. Companies operating in this sector are actively engaged in developing new and innovative solutions to strengthen their market positions. Illustratively, in May 2021, Taylor’s, a Portugal-based beverage company specializing in fortified wine, introduced Chip Dry & Tonic. Marketed as the first pre-mixed 25cl variant, this ready-to-drink white port and tonic, with a 5.5% abv, was packaged in a can, showcasing Taylor’s commitment to product innovation within the fortified wine market.

Major companies in the fortified wine market are concentrating on developing advanced solutions, such as King William Fortified Wine, to meet the changing consumer tastes and preferences for premium and unique wine experiences. King William Fortified Wine is a brand of fortified wine, often categorized as a sherry or a similar style, recognized for its rich flavor and elevated alcohol content due to the addition of distilled spirits. For example, in September 2022, Belcondie, a UK-based provider of alcoholic beverages, launched King William Fortified Wine, which is frequently enjoyed as a dessert wine or used as an ingredient in cooking, adding depth and complexity to dishes. It features a sweet and robust profile, with notes of dried fruits, nuts, and spices that are characteristic of sherry-style fortified wines.

In August 2024, Waud Wines, a UK-based company that offers a broad selection of classic fine wines, acquired Handford Wines for an undisclosed sum. With this acquisition, Waud Wines intends to increase its retail presence in London, enhance its offerings with a prestigious brand, and boost annual sales by utilizing Handford's expertise, diverse wine selection, and improved tasting environment. Handford Wines, also based in the UK, is known for its hand-selected wines and personalized wine services, including fortified wines.

Major companies operating in the fortified wine market include Liberty Wines Limited, Taylor Fladgate & Yeatman Vinhos S.A., Vinbros & company LLC., Lombardo S.p.A., Curatolo Arini S.r.l., Davide Campari-Milano S.p.A., Emilio Hidalgo S.A., Mazuran's Vineyards Limited, Sogrape Vinhos S.A., Bacardi Limited, E. & J. Gallo Winery, Indage Vintners Limited, Contratto S.r.l., Albina & Hanna LLC, Backsberg Estate Cellars, Vinhos Barbeito, Bodegas Barbadillo S.L., Barsol Pisco, Blandy's Wine Lodge, Campanario de Azaba S.L., Joseph Cartron SAS, The Whisky Exchange, Sogevinus Fine Wines, The Wine Group Inc., Atsby Vermouth, Gancia S.p.A., Symington Family Estates Vinhos S.A.

North America will be the largest region in the fortified wine market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this fortified wine market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the fortified wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Fortified wines, distinguished by the addition of a distilled spirit like brandy or cognac, serve dual purposes as key ingredients in cocktails and excellent choices for culinary applications. This unique characteristic, stemming from the introduction of a grape spirit during or post-fermentation, sets fortified wines apart in the market.

Prominent fortified wine products include port wine, vermouth, sherry, and other related offerings. Vermouth, a versatile aperitif wine with dry or sweet variants, stands out for its infusion with aromatic herbs, making it a popular choice in mixology. Distribution channels encompass both online and offline avenues, catering to diverse end-users such as supermarkets, hypermarkets, on-trade establishments, specialist retailers, and retail stores.

The fortified wine market research report is one of a series of new reports that provides fortified wine market statistics, including fortified wine industry global market size, regional shares, competitors with a fortified wine market share, detailed fortified wine market segments, market trends and opportunities, and any further data you may need to thrive in the fortified wine industry. This fortified wine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The fortified wine market consists of sales of sherry, madeira, moscatel, and marsala. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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