Soup Market Report 2025

This Soup report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The soup market size has grown steadily in recent years. It will grow from $16.73 billion in 2024 to $17.36 billion in 2025 at a compound annual growth rate (CAGR) of 3.8%. The growth in the historic period can be attributed to rise demand for convenient meal, consumer interest in healthier eating habits, aging population, increased easy-to-consume and nutrient-rich foods, increased rate of urbanization.

The soup market size is expected to see steady growth in the next few years. It will grow to $20.6 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to economic growth and stability, plant-based and vegan options, increased interest in global cuisines and fusion foods, growth of online food ordering and delivery services, busy lifestyles. Major trends in the forecast period include technological innovations, packaging innovations, premium and artisanal soups, functional and nutrient-rich soups, customization and personalization options.

The growing demand for convenience food is driving the expansion of the soup market. Convenience food is designed to facilitate easy consumption, catering to modern lifestyles that prioritize delivery and dining out. These foods are typically ready to eat with no additional preparation needed, are easy to transport, and have a long shelf life. As more households embrace convenient food options, soup consumption is expected to increase significantly. For example, a report from the National Association of Convenience Stores (NACS) in April 2024 indicated that total industry foodservice sales - including prepared foods, commissary items, and dispensed beverages - accounted for 26.9% of in-store sales in 2023, up from 25.6% in 2022. Additionally, prepared food sales per store per month grew by 12.2%. Consequently, the rising demand for convenience food is anticipated to further enhance the demand for the soup market throughout the forecast period.

The soup market is set to experience growth due to rising consumer demand for healthier food options. Consumers are increasingly seeking nutritious food products that are low in harmful additives and contribute to overall well-being. Soups are meeting this demand by incorporating nutrient-rich ingredients, minimizing unhealthy additives like excessive sodium, and featuring vegetables, lean proteins, and whole grains. For instance, a survey report by the Food Standards Agency in March 2022 highlighted consumer demand for healthier food offerings in various settings, including takeaways (51%), fast-food restaurants (49%), traditional restaurants and pubs (42%), leisure facilities like cinemas and bowling alleys (41%), and vending machines (35%). This growing preference for healthier food is poised to contribute to the growth of the soup market.

Major companies in the soup market are prioritizing the introduction of cup soups to meet the rising demand for convenient, ready-to-eat meal options that accommodate busy lifestyles. Cup soups are instant soups packaged in single-serving containers, such as cups or bowls, designed for quick and easy preparation. These soups are often rich in protein and fiber, thanks to the inclusion of various legumes, contributing to a balanced diet. For example, in October 2023, Atlante Srl, an Italy-based company, launched Vitto-branded legume cup soups. These portable cups make it easy to carry and consume the soups anywhere, whether at work or while traveling. Atlante offers a variety of flavors to appeal to different taste preferences, further enhancing the attractiveness of these products. Additionally, the use of natural ingredients without artificial additives aligns with current health trends, making them appealing to health-conscious consumers.

Major players in the soup industry are adopting a strategic partnership approach to introduce innovative flavors, improve distribution, and expand market reach. This approach involves leveraging each other's strengths and resources for mutual benefits. In June 2023, Campbell Soup Company joined forces with The Walt Disney Company to celebrate Disney's 100th anniversary by introducing limited-edition soup and snack products under the Campbell’s and Goldfish brands. Campbell aims to commemorate Disney's centennial milestone with limited-edition tomato soup and Disney Princess soup in a four-pack.

In August 2022, Del Monte Foods, Inc., a U.S.-based food production and distribution company, acquired McCormick & Company for an undisclosed amount. This acquisition is expected to bolster Del Monte Food Inc.'s presence in the American ready-to-use stocks and broths market. McCormick & Company is a U.S.-based company specializing in seasoning mixes, condiments, and other flavoring products.

Major companies operating in the soup market include General Mills Inc., The Kraft Heinz Company, Campbell Soup Company, Unilever PLC, Baxters Food Group Limited, Blount Fine Foods Corp., Loblaw Companies Limited, B&G Foods Inc., Conagra Brands Inc., Hain Celestial Group Inc., Kettle Cuisine LLC, Knorr Foods Co Ltd., Nissin Foods Holdings Co Ltd., Pacific Foods of Oregon LLC, Premier Foods Group Ltd., Progresso Foods Inc., The Original Soupman Inc., The Real Soup Company Limited, Trader Joe's Company, Amy's Kitchen Inc., Bear Creek Country Kitchens Inc., Dr. McDougall's Right Foods Inc., Imagine Foods Inc., Kewpie Corporation, Maruchan Inc., Nongshim Co Ltd., Ottogi Co Ltd., Sapporo Holdings Ltd., Toyo Suisan Kaisha Ltd., Wei Chuan Foods Corporation.

North America was the largest region in the soup market in 2024 and is expected to be the fastest-growing region in the soup market share during the forecast period. The regions covered in the soup market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the soup market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

Soup refers to processed soup products available in canned or packaged liquid form, often served as the initial course of a meal. It is a blend of various ingredients, including meat, poultry, seafood, fish, and vegetables. Additionally, thickening agents and flavor enhancers are incorporated into the soup to give it a thicker consistency and enhance its taste.

The primary types of soup include canned or preserved soup, chilled soup, dehydrated soup, frozen soup, and ultra-high temperature processing (UHT) soup. Canned or preserved soups are condensed soups with a reduced amount of water. The consumer typically adds water or milk to the mixture, which is then cooked. Both vegetarian and non-vegetarian options are packaged in cans, pouches, and various other packaging materials. These products are distributed through supermarkets, hypermarkets, convenience stores, online retail platforms, and other outlets.

The soup market research report is one of a series of new reports that provides soup market statistics, including soup industry global market size, regional shares, competitors with a soup market share, detailed soup market segments, market trends and opportunities, and any further data you may need to thrive in the soup industry. This soup market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The soup market consists of sales of desert soups, broths, cream soups,chowders bisque,veloute. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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