The soup market size is expected to see steady growth in the next few years. It will grow to $21.33 billion in 2030 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to increasing preference for healthy and functional soups, rising adoption of plant-based soup formulations, expansion of online grocery sales, growing innovation in packaging formats, increasing focus on sustainable ingredient sourcing. Major trends in the forecast period include increasing demand for ready-to-eat soup products, rising popularity of premium and specialty soups, growing focus on clean-label and natural ingredients, expansion of shelf-stable soup packaging formats, enhanced emphasis on product consistency and quality.
The rising demand for convenience food is driving the growth of the soup market going forward. Convenience food is specifically designed to support modern lifestyles by offering easy consumption options that suit delivery and dine-out habits. These foods are typically ready to eat or require minimal preparation, are easy to transport, and have an extended shelf life. The growing preference for convenience foods is expected to increase soup consumption, as soups are widely consumed by households on a regular basis. For instance, in April 2024, according to a report published by the National Association of Convenience Stores (NACS), a US-based trade association, total industry foodservice sales, including prepared food, commissary items, and dispensed beverages, accounted for 26.9% of in-store sales in 2023, up from 25.6% in 2022, with prepared food sales per store per month rising by 12.2%. Therefore, the increasing demand for convenience food is expected to boost the growth of the soup market during the forecast period.
Major companies in the soup market are prioritizing the introduction of cup soups to meet the rising demand for convenient, ready-to-eat meal options that accommodate busy lifestyles. Cup soups are instant soups packaged in single-serving containers, such as cups or bowls, designed for quick and easy preparation. These soups are often rich in protein and fiber, thanks to the inclusion of various legumes, contributing to a balanced diet. For example, in October 2023, Atlante Srl, an Italy-based company, launched Vitto-branded legume cup soups. These portable cups make it easy to carry and consume the soups anywhere, whether at work or while traveling. Atlante offers a variety of flavors to appeal to different taste preferences, further enhancing the attractiveness of these products. Additionally, the use of natural ingredients without artificial additives aligns with current health trends, making them appealing to health-conscious consumers.
In March 2024, Campbell Soup Company, a US-based food company known for soups and pantry staples, acquired Sovos Brands, Inc. for an undisclosed amount. Through this acquisition, Campbell aims to expand into high-growth premium and convenient food categories by incorporating Sovos Brands’ product portfolio, thereby diversifying beyond its core soup business. Sovos Brands, Inc. is a US-based consumer packaged food company specializing in premium sauces, frozen meals, and yogurt products.
Major companies operating in the soup market are General Mills Inc., The Kraft Heinz Company, Campbell Soup Company, Unilever PLC, Baxters Food Group Limited, Blount Fine Foods Corp., Loblaw Companies Limited, B&G Foods Inc., Conagra Brands Inc., Hain Celestial Group Inc., Kettle Cuisine LLC, Knorr Foods Co Ltd., Nissin Foods Holdings Co Ltd., Pacific Foods of Oregon LLC, Premier Foods Group Ltd., Progresso Foods Inc., The Original Soupman Inc., The Real Soup Company Limited, Trader Joe's Company, Amy's Kitchen Inc., Bear Creek Country Kitchens Inc., Dr. McDougall's Right Foods Inc., Imagine Foods Inc., Kewpie Corporation, Maruchan Inc., Nongshim Co Ltd., Ottogi Co Ltd., Sapporo Holdings Ltd., Toyo Suisan Kaisha Ltd., Wei Chuan Foods Corporation.
North America was the largest region in the soup market in 2025 and is expected to be the fastest-growing region in the soup market share during the forecast period. The regions covered in the soup market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the soup market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The soup market consists of sales of desert soups, broths, cream soups,chowders bisque,veloute. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Soup Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses soup market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for soup? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The soup market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Canned/Preserved Soup; Chilled Soup; Dehydrated Soup; Frozen Soup; Ultra-High Temperature Processing (UHT) Soup2) By Category: Vegetarian Soup; Non-Vegetarian Soup
3) By Packaging: Canned; Pouched; Other Packagings
4) By Distribution Channel: Supermarkets and Hypermarkets; Convenience Stores; Online Stores; Other Distribution Channels
Subsegments:
1) By Canned/Preserved Soup: Ready-to-Eat Canned Soup; Condensed Canned Soup2) By Chilled Soup: Fresh Chilled Soup; Ready-to-Eat Chilled Soup
3) By Dehydrated Soup: Instant Soup Mixes; Dry Soup Powders
4) By Frozen Soup: Ready-to-Eat Frozen Soup; Concentrated Frozen Soup
5) By Ultra-High Temperature (UHT) Processing Soup: Ready-to-Serve UHT Soup; Concentrated UHT Soup
Companies Mentioned: General Mills Inc.; the Kraft Heinz Company; Campbell Soup Company; Unilever PLC; Baxters Food Group Limited; Blount Fine Foods Corp.; Loblaw Companies Limited; B&G Foods Inc.; Conagra Brands Inc.; Hain Celestial Group Inc.; Kettle Cuisine LLC; Knorr Foods Co Ltd.; Nissin Foods Holdings Co Ltd.; Pacific Foods of Oregon LLC; Premier Foods Group Ltd.; Progresso Foods Inc.; the Original Soupman Inc.; the Real Soup Company Limited; Trader Joe's Company; Amy's Kitchen Inc.; Bear Creek Country Kitchens Inc.; Dr. McDougall's Right Foods Inc.; Imagine Foods Inc.; Kewpie Corporation; Maruchan Inc.; Nongshim Co Ltd.; Ottogi Co Ltd.; Sapporo Holdings Ltd.; Toyo Suisan Kaisha Ltd.; Wei Chuan Foods Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Soup market report include:- General Mills Inc.
- The Kraft Heinz Company
- Campbell Soup Company
- Unilever PLC
- Baxters Food Group Limited
- Blount Fine Foods Corp.
- Loblaw Companies Limited
- B&G Foods Inc.
- Conagra Brands Inc.
- Hain Celestial Group Inc.
- Kettle Cuisine LLC
- Knorr Foods Co Ltd.
- Nissin Foods Holdings Co Ltd.
- Pacific Foods of Oregon LLC
- Premier Foods Group Ltd.
- Progresso Foods Inc.
- The Original Soupman Inc.
- The Real Soup Company Limited
- Trader Joe's Company
- Amy's Kitchen Inc.
- Bear Creek Country Kitchens Inc.
- Dr. McDougall's Right Foods Inc.
- Imagine Foods Inc.
- Kewpie Corporation
- Maruchan Inc.
- Nongshim Co Ltd.
- Ottogi Co Ltd.
- Sapporo Holdings Ltd.
- Toyo Suisan Kaisha Ltd.
- Wei Chuan Foods Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 17.96 Billion |
| Forecasted Market Value ( USD | $ 21.33 Billion |
| Compound Annual Growth Rate | 4.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |


