Nutraceuticals Market Report 2026

The nutraceuticals market size has grown rapidly in recent years. It will grow from $498.35 billion in 2025 to $552.69 billion in 2026 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to increasing prevalence of lifestyle-related diseases, expansion of dietary supplement consumption, rising awareness of nutritional deficiencies, growth of aging population, availability of diverse nutraceutical formulations.

The nutraceuticals market size is expected to see rapid growth in the next few years. It will grow to $838.08 billion in 2030 at a compound annual growth rate (CAGR) of 11%. The growth in the forecast period can be attributed to rising demand for personalized wellness solutions, increasing focus on gut and immune health, expansion of functional food integration, growing investments in nutraceutical research, increasing adoption of online supplement distribution. Major trends in the forecast period include growing demand for preventive healthcare products, rising adoption of personalized nutrition solutions, expansion of plant-based nutraceuticals, increasing use of probiotics and omega fatty acids, enhanced focus on immune health support.

The rising demand for healthy and functional foods is anticipated to drive the growth of the nutraceutical market in the coming years. Healthy and functional foods are products that provide nutritional benefits beyond basic nourishment, supporting overall well-being and specific physiological functions or health outcomes. These foods incorporate nutraceuticals due to their bioactive compounds and health-promoting ingredients, which can enhance cognitive performance, boost energy levels, improve gut health, and strengthen immunity, thereby contributing to overall wellness. For example, in June 2024, according to the International Food Information Council (IFIC), a US-based non-profit organization, 54% of Americans reported following a specific diet or eating pattern over the previous year. A growing share of consumers aims to increase protein consumption, with interest rising from 59% in 2022 to 67% in 2023 and reaching 71% in 2024. In addition, nearly half of consumers expressed a desire to consume more fresh foods, commonly perceived as the healthiest options. Therefore, the increasing demand for healthy and functional foods is supporting the expansion of the nutraceutical market.

Leading companies in the nutraceutical market are strategically focusing on the development of next-generation synbiotic solutions to meet the evolving health needs of consumers. These advanced solutions represent a combination of prebiotics and probiotics meticulously formulated to optimize gut health and overall well-being, delivering synergistic benefits beyond conventional formulations. Illustrating this trend, in January 2023, Evonik Industries AG, a Germany-based chemical company, introduced a groundbreaking category of nutraceuticals named INVIVO BIOTICS. These synbiotics seamlessly merge probiotics with other health-enhancing ingredients, drawing from extensive scientific knowledge of human health and a deep understanding of the food ingredients and dietary supplements market. Evonik provides nutraceutical companies with a comprehensive range of INVIVO BIOTICS solutions, encompassing formulations that foster intrinsic butyrate production, support resolvin, and enhance gluten tolerance. Clients benefit not only from innovative product offerings but also from Evonik's unique market insights, facilitating swift consumer adoption through support in product positioning, heightened consumer awareness, and strategic packaging design.

In July 2023, Marico, an India-based consumer products company, acquired Satiya Nutraceuticals for $44.4 million. This acquisition is part of Marico's strategy to expand its product portfolio and enhance its presence in the health and wellness sector by capitalizing on the increasing demand for nutritious, plant-based foods. By concentrating on value-added foods and nutrition products, Marico aims to serve health-conscious consumers. Satiya Nutraceuticals Pvt. Ltd is an India-based firm that specializes in plant-based nutrition products.

Major companies operating in the nutraceuticals market are Cargill Incorporated, Archer Daniels Midland Company, Nestle SA, BASF SE, PepsiCo Inc., Abbott Laboratories, Groupe Danone, Evonik Industries AG, General Mills Inc., Arla Foods amba, Kellogg Company, E. I. du Pont de Nemours and Company (DuPont), Ajinomoto Co Inc., Kerry Group plc, Royal DSM NV (Royal DSM), Amway Corporation, Ingredion Incorporated, Glanbia plc, Herbalife International of America Inc., Lesaffre, W. R. Grace & Co-Conn, Chr. Hansen Holding A/S, Innophos Holdings Inc., Nature's Sunshine Products Inc., Nutraceutical Corporation, NOW Foods, OmniActive Health Technologies, Bactolac Pharmaceutical Inc., ChromaDex, DSM Nutritional Products AG, Lonza Group AG, Tate & Lyle plc.

North America was the largest region in the nutraceuticals market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nutraceuticals market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the nutraceuticals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The nutraceuticals market consists of sales of dietary supplements, functional food, medicinal food, and farmaceuticals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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