Kombucha Tea Market Report 2026

The kombucha tea market size has grown rapidly in recent years. It will grow from $4.02 billion in 2025 to $4.76 billion in 2026 at a compound annual growth rate (CAGR) of 18.4%. The growth in the historic period can be attributed to rising consumer interest in fermented foods, expansion of health-focused beverage categories, growth of artisanal beverage producers, increasing retail shelf space for kombucha, wider availability of cold-chain distribution.

The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $9.24 billion in 2030 at a compound annual growth rate (CAGR) of 18%. The growth in the forecast period can be attributed to increasing demand for functional beverages, rising focus on digestive health, expansion of online beverage retailing, growing innovation in fermentation techniques, increasing penetration in emerging consumer markets. Major trends in the forecast period include increasing demand for probiotic beverages, rising popularity of low-sugar fermented drinks, expansion of flavor innovation in kombucha, growing adoption of premium and craft kombucha brands, enhanced focus on gut health positioning.

The rising popularity of ready-to-drink beverages is expected to drive the growth of the kombucha tea market going forward. Ready-to-drink beverages are single-serve drinks that are packaged and ready for immediate consumption, allowing users to enjoy them anytime without preparation. The convenience of these beverages has increased their demand, benefiting the kombucha tea market. For example, in May 2024, the British Soft Drinks Association, a UK-based trade association, reported that total soft drink consumption rose to 15.34 billion liters in 2023, up from 14.91 billion liters in 2022. Therefore, the growing popularity of ready-to-drink beverages supports the expansion of the kombucha tea market.

Major companies in the kombucha market are focusing on introducing innovative flavors and expanding product lines through targeted marketing campaigns to attract new consumers and drive category growth. For instance, in March 2025, Lipton, a UK-based beverage company, entered the kombucha segment with the launch of its Lipton Kombucha range in three flavors: Strawberry Mint, Raspberry, and Mango Passionfruit. The launch taps into a category that grew 39% in 2024 and is now worth £33 million. Developed by Carlsberg Britvic, the drinks blend fruity flavors with fermented black tea to appeal to both new and existing kombucha consumers. Lipton’s strong brand presence supports accelerated category growth, backed by the “Kombucha-cha-cha” marketing campaign, including outdoor advertising, in-store promotions, social media engagement, and sampling initiatives.

In January 2024, SYSTM Foods, a functional beverage brand platform based in the US, acquired HUMM Kombucha for an undisclosed amount. This acquisition fits with SYSTM's strategy to broaden its portfolio of high-growth brands within the functional beverage sector, especially those that emphasize low and zero-sugar options. HUMM Kombucha is a significant player in the gut health beverage category in the US.

Major companies operating in the kombucha tea market are GT’s Living Foods, Remedy Kombucha Pty. Ltd., Health-Ade Kombucha, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, Kombucha Wonder Drink, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha, KeVita Inc., Carpe Diem Kombucha, LIVE Soda.

North America was the largest region in the kombucha tea market in 2025. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the kombucha tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The kombucha tea market consists of sales of flavored kombucha tea and regular kombucha tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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