Baby Food Global Market Report 2024

Baby food refers to food products specifically designed for consumption by infants and young children. It typically consists of smooth and easily swallowed foods created for infants aged four to six months up to two years.

The primary types of baby food include milk formula, dried baby food, ready-to-feed baby food, and other variations. Milk formula serves as a synthetic alternative to breast milk and can be obtained in powder form, requiring mixing with water, or as an instant liquid. These formulas may also be categorized as organic or conventional. Baby foods are distributed through various channels, including hypermarkets, supermarkets, drug stores, specialty stores, and online platforms.

The baby food market research report is one of a series of new reports that provides baby food market statistics, including baby food industry global market size, regional shares, competitors with a baby food market share, detailed baby food market segments, market trends and opportunities, and any further data you may need to thrive in the baby food industry. This baby food market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby food market size has grown strongly in recent years. It will grow from $49.26 billion in 2023 to $52.62 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth observed during the historical period can be attributed to factors such as changing lifestyles, increased nutritional awareness, the prevalence of working mothers, recommendations from pediatric experts, and the emphasis on convenience and portability. These factors collectively influenced the baby food market, contributing to its expansion during the specified historical timeframe.

The baby food market size is expected to see strong growth in the next few years. It will grow to $68.34 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The anticipated growth in the forecast period can be attributed to the increasing demand for organic and natural baby food products, a rising trend in homemade baby food, the availability of allergen-free options, a focus on sustainability and eco-friendly packaging, and the growth of online sales and delivery services. Key trends expected during this period include the popularity of clean label products, the incorporation of organic and natural ingredients, a preference for allergen-free options, the exploration of global flavors and ethnic diversity in baby food offerings, and a continued emphasis on eco-friendly packaging practices. These trends represent significant considerations in the evolving landscape of the baby food market.

The significant growth of the baby food market is being driven by the increasing population of working women who heavily rely on baby food to ensure proper nutrition for their infants due to time constraints. This growing trend is particularly evident as more women join the workforce and cannot dedicate extensive time to home-cooked meals for their babies. For example, in September 2022, the Bureau of Labor Statistics reported a notable increase in the number of employed women (16 years and above) from 72,295,000 in September 2021 to 74,349,000 in September 2022. The surge in the working women population is expected to fuel the demand for baby food, contributing to the growth of the baby food market.

Additionally, the expanding infant population is anticipated to play a crucial role in propelling the growth of the baby food market. The infant population, referring to newborns up to one year of age within a specific demographic or geographical area, is a key driver for the demand for baby food. In September 2023, according to the Centers for Disease Control and Prevention, there were 3,664,292 infant births in 2021, with a birth rate of 11.0 per 1,000 populations. The increasing number of infants further underscores the rising demand for baby food, driving the market's growth.

A noteworthy trend in the baby food market is the increasing popularity of vegan-based baby food. Recognized for being nutritious and safe for infants, vegan-based baby food products are gaining traction, prompting key players in the market to introduce such offerings. For instance, in February 2022, Tiny Organics, a United States-based firm specializing in early childhood nutrition, launched a line of plant-based finger snacks designed to encourage infants to explore new foods. The Tiny Beginnings range is tailored for baby-led weaning (BLW), promoting self-feeding in young children. The products, suitable for babies aged 4 to 8 months, feature six vegetable-forward meal options with diverse textures and easy-to-grasp sizes. Emphasizing organic ingredients, no added sugar or salt, and alignment with the nutritional needs of young children, Tiny Organics exemplifies the trend toward vegan-based baby food in the market.

Leading companies in the baby food market are strategically focusing on product innovation to cater to the evolving preferences of customers. An example of such innovation is the introduction of Plant-tastic, a baby food product that offers parents a plant-based and sustainable alternative to traditional baby food options. In April 2022, Gerber Products Company, a prominent US-based manufacturer of baby food and products, launched Plant-tastic to meet the growing demand for plant-based choices in the baby food segment. Plant-tastic includes organic toddler snack pouches, crunchy snacks, and bowl meals, all crafted from organic fruits, vegetables, and oats. The product is designed to provide 2 grams of protein, offering a nutritious and sustainable option for parents seeking plant-based baby food alternatives.

In a strategic move in January 2021, Hero Group, a Switzerland-based consumer food manufacturer, acquired Baby Gourmet for an undisclosed amount. This acquisition is part of Hero Group's plan to expand its category presence, specifically providing the company with a new platform to enter the Canadian infant food market with an organic product line. Baby Gourmet, the acquired company, is based in Canada and specializes in producing organic meals and snacks for babies. This strategic acquisition aligns with the industry's focus on expanding product portfolios and exploring new market opportunities to meet the diverse needs of consumers in the baby food market.

Major companies operating in the baby food market include Abbott Nutrition, Bellamy Organics, Danone SA, Hero MotoCorp, Mead Johnson & Company LLC, Nestle SA, Perrigo Company PLC, Royal FrieslandCampina NV, Hain Celestial Group Inc., Reckitt Benckiser Group PLC, Kraft Heinz Company, Campbell Soup Company, Inner Mongolia Yili Industrial Group Company Ltd., Bristol-Myers Squibb Company, Deutsches Milchkontor GmbH, H.J. Heinz Company, Inner Mongolia Yili Industrial Group Co Ltd., SMA Nutrition, Aptamil, HiPP Gmbh & Co, Ella's Kitchen Group Ltd., Holle Baby Food, BUBS Australia Ltd., Happy Tot, NurturMe, Peter Rabbit Ltd., Pure Spoon, Serenity Kids Inc., Earth's Best Organic, Sprout Social Inc.

Asia-Pacific was the largest region in the baby food market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the baby food market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the baby food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The baby food market consists of sales of cereals, juice, and purees made from fruit, vegetable, cereal. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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