Flavored Water Market Report 2026

The flavored water market size has grown strongly in recent years. It will grow from $32.92 billion in 2025 to $36.21 billion in 2026 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be attributed to increasing bottled water consumption, rising health awareness among consumers, expansion of beverage retail distribution, growth of urban lifestyles, increasing demand for convenient hydration solutions.

The flavored water market size is expected to see rapid growth in the next few years. It will grow to $53.76 billion in 2030 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to increasing preference for sugar-free beverages, expansion of functional hydration products, rising investments in eco-friendly packaging, growing demand for premium wellness drinks, increasing innovation in flavor combinations. Major trends in the forecast period include rising demand for low-calorie flavored beverages, expansion of natural and fruit-based flavors, growth of functional and vitamin-infused waters, increasing adoption of sustainable packaging formats, premiumization of flavored water brands.

The growing consumer focus on a healthy lifestyle is expected to drive growth in the flavored water market. Health-conscious individuals often incorporate liquid diets into their routines, as clear liquids like water, juices, and other beverages are easily digested and leave no residue in the intestine. Fruit-infused or flavored water combines the hydration of plain water with bright, sweet, and tangy flavors, encouraging greater water consumption. Infusing flavors also makes water more appealing and can add nutrients. For example, in July 2023, the Office for National Statistics, a UK-based government department, reported that between May and June 2023, 86.5% of adults in Great Britain had made lifestyle changes to address environmental concerns. Therefore, the increasing focus on healthy lifestyles is supporting growth in the flavored water market.

Leading companies in the flavored water market are focusing on innovative products, such as premium sparkling waters. Premium sparkling waters are high-quality carbonated beverages with refined taste and unique flavor profiles. For instance, in May 2023, Topo Chico, a US-based sparkling mineral water producer, launched its ‘Topo Chico Sabores’ line, offering a premium take on flavored sparkling beverages. The range features sparkling water infused with real fruit juice and natural herbal extracts, providing refreshing and vibrant flavors. Each drink is crafted with filtered sparkling water enhanced with minerals for a clean, crisp finish, combining effervescence, bright fruit notes, and subtle herbal tones. Designed for consumers seeking natural, flavorful refreshment, Topo Chico Sabores expands the brand’s portfolio with a modern and elevated sparkling water experience.

In April 2025, KJ Holding Corp., a US-based beverage company, acquired Mela Water for an undisclosed amount. This acquisition allows KJ Holding Corp. to expand its offerings in the fast-growing flavored and plant-based water segment, leveraging Calypso’s distribution network and marketing capabilities to scale Mela Water nationally and internationally. Mela Water is a US-based provider of premium watermelon-based flavored waters, offering varieties with natural flavors, electrolytes, and antioxidants.

Major companies operating in the flavored water market are Nestlé SA, PepsiCo Inc, The Coca-Cola Company, Keurig Dr Pepper Inc, National Beverage Corp, Hangzhou Wahaha Group Co Ltd, Talking Rain Beverage Company Inc, Polar Beverages, Hint Inc, Waterloo Sparkling Water, Spindrift Beverage Co, Balance Water Company Pty Ltd, Blue Keld Springs Ltd, Daily Drinks Co Ltd, Danone SA, Nongfu Spring Co Ltd, CG Roxane LLC, Icelandic Glacial Inc, Mountain Valley Spring Company, DS Group, VOSS Water.

North America was the largest region in the flavored water market in 2025 and is expected to be the fastest-growing region in the forecast period. The regions covered in the flavored water market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the flavored water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The flavored water market consists of sales of sparkling water, zero- or low-calorie waters, and fortified beverages. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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