The stevia market size has grown rapidly in recent years. It will grow from $0.92 billion in 2024 to $1.03 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to health and wellness trends, increasing obesity concerns, preference for natural ingredients, regulatory support, consumer shift from artificial sweeteners.
The stevia market size is expected to see rapid growth in the next few years. It will grow to $1.67 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to continued health consciousness, rising diabetes awareness, expanding food and beverage industry, preference for clean label products, global dietary shifts. Major trends in the forecast period include development of stevia-infused functional and wellness products, increasing utilization in non-alcoholic and alcoholic beverages, introduction of stevia-based sweet snacks and confectionery, shift towards clear and transparent stevia labeling, collaborations and partnerships in stevia research and development.
The increasing prevalence of diabetes and obesity is anticipated to drive the growth of the stevia market during the forecast period. Key factors contributing to obesity include unhealthy lifestyles, physical inactivity, overeating, genetic predispositions, and heightened stress levels, all of which elevate the risk of diabetes, heart disease, and certain cancers. For example, in April 2024, the Office for Health Improvement and Disparities, a UK-based Department of Health and Social Care, reported that in the year ending November 2022, 63.8% of adults aged 18 and older were classified as overweight or obese, marking a 0.5% increase from the previous year. Consequently, the demand for stevia is expected to rise, further fueling market growth.
The increasing awareness of health is expected to drive the growth of the stevia market in the future. Health consciousness refers to the extent to which individuals are concerned about and actively take steps to maintain their physical and mental well-being. Stevia is a popular choice among health-conscious consumers seeking a calorie-free and diabetic-friendly alternative to sugar. Its intense sweetness, which is often 200 times that of sugar, allows for minimal usage while effectively satisfying sweet cravings. For instance, in June 2024, an online survey conducted by the International Food Information Council (IFIC), a U.S.-based non-profit organization that provides science-based information on food safety, nutrition, and health, revealed that among a sample of 1,005 Americans, 54% reported following a healthy diet or eating pattern in 2024, up from 52% in 2023. Thus, the rising health consciousness is driving the growth of the stevia market.
Noteworthy advancements in the stevia market are centered around innovative products such as liquid stevia-based sweeteners, strategically aimed at expanding customer reach, driving sales, and augmenting revenues. These sweetening products, derived from stevia plant leaves processed into a liquid form, are at the forefront of innovation. In July 2022, Sweegen, Inc., a leading US-based manufacturer of stevia-based sweeteners, introduced Bestevia LQ. This product distinguishes itself with tailored features catering to applications in carbonated soft drinks, confectionery, liquid sweeteners, dessert toppings, and flavored syrups. Bestevia LQ resolves solubility challenges, ensures product stability, and enables precise measurement, tailored for easy handling in laboratory and factory settings. Particularly beneficial for facilities not utilizing powdered stevia, it offers a convenient alternative, showcasing innovation in the liquid stevia-based sweetener segment.
Icon Foods, a US-based stevia sweetener manufacturer, launched SteviaSweet RM95 in July 2022. This natural sweetener, derived from Stevia rebaudiana leaves, stands out as a 95% Rebaudioside M (Reb M) variant, offering a clean, bitter-free taste profile. Its high-intensity, zero-calorie composition allows seamless blending with other sweeteners, serving as both a sweetness and flavor modulator for versatile product formulations.
In November 2023, SK Capital Partners, LP, a US-based private equity firm, successfully acquired J&K Ingredients, Inc., a US-based stevia manufacturer. This acquisition is intended to drive growth for J&K Ingredients by further developing its expertise in clean label, natural, and organic products.
Major companies operating in the stevia market include Cargill Inc., Archer Daniels Midland Company, PepsiCo Inc., The Coca-Cola Company, Ingredion Incorporated, WhiteWave Services Inc., Tate & Lyle plc, SunOpta Inc., SweetLeaf Stevia, BENEO GmbH, Stevia Corp, Real Stevia Company, Sweet Green Fields LLC, Guilin Layn Natural Ingredients Corp, S&W Seed Co, GL Stevia Co Ltd., Sunwin Stevia International Inc., PureCircle Ltd., Pyure Brands LLC, Bioplus Life Sciences Pvt Ltd., Evolva Holding S.A., GLG Life Tech Corp, Foodchem International Corporation, Hunan Nutramax Inc., Sunrise Nutrachem Group Co Ltd., Zhucheng Haotian Pharma Co Ltd, Wisdom Natural Brands, Shandong Aojing Biotechnology Co Ltd., Morita Kagaku Kogyo Co Ltd, Ganzhou Julong High-Tech Industrial Co Ltd., Arista Industries Inc., Martin Bauer GmbH Co, Health Plus Inc., Kerry Group plc, Whole Earth Brands Inc., Layn Corporation, Taos Inc., Biolotus Technology Jiangsu Inc., Sino-Food Machinery Co Ltd., Nutra Food Ingredients LLC.
Asia-Pacific was the largest region in the stevia market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stevia market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the stevia market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Stevia, derived from stevia plant leaves, serves as a non-nutritive, zero-calorie sugar substitute containing steviol glycosides. It's a natural alternative to sugar, aiding in calorie reduction without artificial additives.
Stevia products primarily manifest as powder, liquid, and leaves. Powdered stevia serves as a sugar substitute in food and beverages, with an approximate equivalence of one teaspoon to table sugar. Available in both organic and conventional varieties, stevia finds application in bakeries, dairy items, beverages, dietary supplements, confectionery, and other food sectors.
The stevia market research report is one of a series of new reports that provides stevia market statistics, including stevia industry global market size, regional shares, competitors with a stevia market share, detailed stevia market segments, market trends and opportunities, and any further data you may need to thrive in the stevia industry. This stevia market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The stevia market consists of sales of powdered stevia, leaf stevia, and liquid stevia that is used as a natural sweetener for food and beverages. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The stevia market size is expected to see rapid growth in the next few years. It will grow to $1.67 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to continued health consciousness, rising diabetes awareness, expanding food and beverage industry, preference for clean label products, global dietary shifts. Major trends in the forecast period include development of stevia-infused functional and wellness products, increasing utilization in non-alcoholic and alcoholic beverages, introduction of stevia-based sweet snacks and confectionery, shift towards clear and transparent stevia labeling, collaborations and partnerships in stevia research and development.
The increasing prevalence of diabetes and obesity is anticipated to drive the growth of the stevia market during the forecast period. Key factors contributing to obesity include unhealthy lifestyles, physical inactivity, overeating, genetic predispositions, and heightened stress levels, all of which elevate the risk of diabetes, heart disease, and certain cancers. For example, in April 2024, the Office for Health Improvement and Disparities, a UK-based Department of Health and Social Care, reported that in the year ending November 2022, 63.8% of adults aged 18 and older were classified as overweight or obese, marking a 0.5% increase from the previous year. Consequently, the demand for stevia is expected to rise, further fueling market growth.
The increasing awareness of health is expected to drive the growth of the stevia market in the future. Health consciousness refers to the extent to which individuals are concerned about and actively take steps to maintain their physical and mental well-being. Stevia is a popular choice among health-conscious consumers seeking a calorie-free and diabetic-friendly alternative to sugar. Its intense sweetness, which is often 200 times that of sugar, allows for minimal usage while effectively satisfying sweet cravings. For instance, in June 2024, an online survey conducted by the International Food Information Council (IFIC), a U.S.-based non-profit organization that provides science-based information on food safety, nutrition, and health, revealed that among a sample of 1,005 Americans, 54% reported following a healthy diet or eating pattern in 2024, up from 52% in 2023. Thus, the rising health consciousness is driving the growth of the stevia market.
Noteworthy advancements in the stevia market are centered around innovative products such as liquid stevia-based sweeteners, strategically aimed at expanding customer reach, driving sales, and augmenting revenues. These sweetening products, derived from stevia plant leaves processed into a liquid form, are at the forefront of innovation. In July 2022, Sweegen, Inc., a leading US-based manufacturer of stevia-based sweeteners, introduced Bestevia LQ. This product distinguishes itself with tailored features catering to applications in carbonated soft drinks, confectionery, liquid sweeteners, dessert toppings, and flavored syrups. Bestevia LQ resolves solubility challenges, ensures product stability, and enables precise measurement, tailored for easy handling in laboratory and factory settings. Particularly beneficial for facilities not utilizing powdered stevia, it offers a convenient alternative, showcasing innovation in the liquid stevia-based sweetener segment.
Icon Foods, a US-based stevia sweetener manufacturer, launched SteviaSweet RM95 in July 2022. This natural sweetener, derived from Stevia rebaudiana leaves, stands out as a 95% Rebaudioside M (Reb M) variant, offering a clean, bitter-free taste profile. Its high-intensity, zero-calorie composition allows seamless blending with other sweeteners, serving as both a sweetness and flavor modulator for versatile product formulations.
In November 2023, SK Capital Partners, LP, a US-based private equity firm, successfully acquired J&K Ingredients, Inc., a US-based stevia manufacturer. This acquisition is intended to drive growth for J&K Ingredients by further developing its expertise in clean label, natural, and organic products.
Major companies operating in the stevia market include Cargill Inc., Archer Daniels Midland Company, PepsiCo Inc., The Coca-Cola Company, Ingredion Incorporated, WhiteWave Services Inc., Tate & Lyle plc, SunOpta Inc., SweetLeaf Stevia, BENEO GmbH, Stevia Corp, Real Stevia Company, Sweet Green Fields LLC, Guilin Layn Natural Ingredients Corp, S&W Seed Co, GL Stevia Co Ltd., Sunwin Stevia International Inc., PureCircle Ltd., Pyure Brands LLC, Bioplus Life Sciences Pvt Ltd., Evolva Holding S.A., GLG Life Tech Corp, Foodchem International Corporation, Hunan Nutramax Inc., Sunrise Nutrachem Group Co Ltd., Zhucheng Haotian Pharma Co Ltd, Wisdom Natural Brands, Shandong Aojing Biotechnology Co Ltd., Morita Kagaku Kogyo Co Ltd, Ganzhou Julong High-Tech Industrial Co Ltd., Arista Industries Inc., Martin Bauer GmbH Co, Health Plus Inc., Kerry Group plc, Whole Earth Brands Inc., Layn Corporation, Taos Inc., Biolotus Technology Jiangsu Inc., Sino-Food Machinery Co Ltd., Nutra Food Ingredients LLC.
Asia-Pacific was the largest region in the stevia market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stevia market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the stevia market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Stevia, derived from stevia plant leaves, serves as a non-nutritive, zero-calorie sugar substitute containing steviol glycosides. It's a natural alternative to sugar, aiding in calorie reduction without artificial additives.
Stevia products primarily manifest as powder, liquid, and leaves. Powdered stevia serves as a sugar substitute in food and beverages, with an approximate equivalence of one teaspoon to table sugar. Available in both organic and conventional varieties, stevia finds application in bakeries, dairy items, beverages, dietary supplements, confectionery, and other food sectors.
The stevia market research report is one of a series of new reports that provides stevia market statistics, including stevia industry global market size, regional shares, competitors with a stevia market share, detailed stevia market segments, market trends and opportunities, and any further data you may need to thrive in the stevia industry. This stevia market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The stevia market consists of sales of powdered stevia, leaf stevia, and liquid stevia that is used as a natural sweetener for food and beverages. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Stevia Market Characteristics3. Stevia Market Trends and Strategies4. Stevia Market - Macro Economic Scenario Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Stevia Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Stevia Market34. Recent Developments in the Stevia Market
5. Global Stevia Growth Analysis and Strategic Analysis Framework
6. Stevia Market Segmentation
7. Stevia Market Regional and Country Analysis
8. Asia-Pacific Stevia Market
9. China Stevia Market
10. India Stevia Market
11. Japan Stevia Market
12. Australia Stevia Market
13. Indonesia Stevia Market
14. South Korea Stevia Market
15. Western Europe Stevia Market
16. UK Stevia Market
17. Germany Stevia Market
18. France Stevia Market
19. Italy Stevia Market
20. Spain Stevia Market
21. Eastern Europe Stevia Market
22. Russia Stevia Market
23. North America Stevia Market
24. USA Stevia Market
25. Canada Stevia Market
26. South America Stevia Market
27. Brazil Stevia Market
28. Middle East Stevia Market
29. Africa Stevia Market
30. Stevia Market Competitive Landscape and Company Profiles
31. Stevia Market Other Major and Innovative Companies
35. Stevia Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Stevia Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on stevia market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for stevia? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The stevia market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product: Powder; Liquid; Leaf2) By Nature: Organic; Conventional
3) By Application: Bakery; Dairy Food Products; Beverages; Dietary Supplements; Confectionery; Other Applications
Subsegments:
1) By Powder: Granulated Stevia Powder; Stevia Extract Powder2) By Liquid: Liquid Stevia Drops; Concentrated Liquid Stevia
3) By Leaf: Dried Stevia Leaves; Fresh Stevia Leaves
Key Companies Mentioned: Cargill Inc.; Archer Daniels Midland Company; PepsiCo Inc.; the Coca-Cola Company; Ingredion Incorporated
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Cargill Inc.
- Archer Daniels Midland Company
- PepsiCo Inc.
- The Coca-Cola Company
- Ingredion Incorporated
- WhiteWave Services Inc.
- Tate & Lyle plc
- SunOpta Inc.
- SweetLeaf Stevia
- BENEO GmbH
- Stevia Corp
- Real Stevia Company
- Sweet Green Fields LLC
- Guilin Layn Natural Ingredients Corp
- S&W Seed Co
- GL Stevia Co Ltd.
- Sunwin Stevia International Inc.
- PureCircle Ltd.
- Pyure Brands LLC
- Bioplus Life Sciences Pvt Ltd.
- Evolva Holding S.A.
- GLG Life Tech Corp
- Foodchem International Corporation
- Hunan Nutramax Inc.
- Sunrise Nutrachem Group Co Ltd.
- Zhucheng Haotian Pharma Co Ltd
- Wisdom Natural Brands
- Shandong Aojing Biotechnology Co Ltd.
- Morita Kagaku Kogyo Co Ltd
- Ganzhou Julong High-Tech Industrial Co Ltd.
- Arista Industries Inc.
- Martin Bauer GmbH Co
- Health Plus Inc.
- Kerry Group plc
- Whole Earth Brands Inc.
- Layn Corporation
- Taos Inc.
- Biolotus Technology Jiangsu Inc.
- Sino-Food Machinery Co Ltd.
- Nutra Food Ingredients LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 1.03 Billion |
| Forecasted Market Value ( USD | $ 1.67 Billion |
| Compound Annual Growth Rate | 12.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 40 |
