4K TV Market Report 2025

This 4K TV market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The 4K TV market size has grown exponentially in recent years. It will grow from $281.13 billion in 2024 to $346.83 billion in 2025 at a compound annual growth rate (CAGR) of 23.4%. The growth in the historic period can be attributed to availability of 4K content, consumer demand for high-quality displays, rise in gaming industry, efficient distribution channels, rapid urbanization.

The 4K TV market size is expected to see exponential growth in the next few years. It will grow to $839.62 billion in 2029 at a compound annual growth rate (CAGR) of 24.7%. The growth in the forecast period can be attributed to emerging markets, rising disposable income, emergence of new streaming services, work-from-home trends, growing popularity of uhd set-top boxes. Major trends in the forecast period include oled and qled technology, adoption of hdr technology, smart features, AI and machine learning, energy efficiency.

The expanding consumer interest in UHD technology devices is set to drive the growth of the 4K TV market in the foreseeable future. UHD technology, characterized by a display resolution standard of at least 3840 by 2160 pixels (8.3 megapixels, 4K), delivers exceptionally sharp and detailed images without compromising quality. Manufacturers capitalize on this technology to produce larger TVs, providing consumers with vivid and finely-detailed picture quality. For instance, as reported by Broadband TV News in April 2021, UHD TV sales constituted 75% of the German TV set market, with approximately 1.45 million TV sets sold in Q1 of 2021, where 1.1 million were UHD TVs, accounting for 75% of the market share. This escalating demand for UHD technology devices significantly propels the expansion of the 4K TV market.

Rising e-commerce platforms are expected to propel the growth of the 4K TV market going forward. E-commerce refers to the buying and selling of goods and services over the internet. E-commerce is widely used for buying and selling and provides detailed product information for 4K TVs with discounts. For instance, in August 2023, according to the United States Census Bureau, a US-based government agency, compared to the second quarter of 2022, the estimate for e-commerce in the second quarter of 2023 climbed by 7.5% (or 1.4%), while overall retail sales rose by 0.6% (or 0.4%). 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, the rising e-commerce platforms market is driving the growth of the 4K TV market.

Major companies in the 4K TV market are concentrating on product innovation, such as AI-powered 4K smart TVs, to enhance user experience and distinguish themselves in a competitive environment. AI-powered 4K smart TVs leverage artificial intelligence to optimize picture and sound quality, offer personalized content recommendations, and facilitate voice control for a more intuitive and immersive viewing experience. For example, in October 2024, Sony Group Corporation, a consumer electronics company based in Japan, launched its 2024 BRAVIA 4K smart OLED TV series in India, which includes the Series 7, Series 8, and Series 9 models, all featuring the advanced cognitive processor XR. This AI-driven technology improves picture and sound quality, providing an immersive viewing experience. The TVs support a resolution of 3840x2160p with a 120Hz refresh rate and incorporate audio enhancements like Dolby Atmos and IMAX Enhanced. With a sleek design and features such as Studio Calibration Mode, the series aims to cater to the increasing demand for premium smart TVs.

Leading companies in the 4K TV market are committed to product innovation, exemplified by offerings like the Crystal Vision 4K UHD TV, aiming to provide customers with reliable and advanced services. The Crystal Vision 4K UHD TV is a versatile 4K television model available in screen sizes of 43 inches, 55 inches, and 65 inches. For instance, in August 2023, Samsung Electronics Co., Ltd., a renowned South Korea-based consumer electronics corporation, introduced the Crystal Vision 4K UHD TV. This TV model boasts numerous advanced features including video calling support, compatibility with multiple voice assistants, an integrated Internet of Things (IoT) hub, a solar-powered remote, and various other functionalities. It is specifically designed to offer quicker frame transitions and minimal latency, ensuring an enhanced gaming experience.

In January 2022, Pantone LLC, a US-based limited liability company, made a partnership with Samsung Electronics Co. Ltd. With this partnership, Pantone LLC aims to provide users with a true-to-life visual color experience and to ensure that the displays accurately reproduce Pantone color matching system (PMS) and SkinTone colors. Samsung Electronics Co. Ltd. is a South Korea-based appliance and consumer electronics corporation that provides 4K TVs.

Major companies operating in the 4K TV market include Samsung SDI Co. Ltd., Haier Group Corporation, Panasonic Holdings Corporation, Koninklijke Philips N.V, Sharp Corporation, LG Corporation, Sony Group Corporation, Vu Television Corporation, Skyworth Group Co. Ltd., Sichuan Changhong Electric Co. Ltd., TCL Technology, Hitachi Ltd., Apple Inc., Toshiba Corporation, Vizio Inc., Seiki Corporation, Hisense Electrical Co. Ltd., Konka Group Co. Ltd., ASUSTEK Computer Inc., JVC Kenwood Holdings Inc., INNOLUX Corporation, Funai Electric Co. Ltd., Grundig GmbH, Vestel Elektronik Sanayi Ve Ticaret AS, Loewe, Bang & Olufsen AS, Bowers & Wilkins, Dynaudio AS, Elac America Inc., Focal-JMLab Co.

4K TVs, or televisions with a 4K resolution, boast 3,840 horizontal pixels and 2,160 vertical pixels, providing a more vivid and detailed picture quality. These TVs offer a pristine display that fills more of the field of view, delivering an immersive experience akin to watching a film in a cinema.

The main screen types of 4K TVs are categorized by size, including below 52 inches, 52-65 inches, and above 65 inches. 4K TVs under 52 inches cater to smaller spaces, making them ideal for applications like small bedrooms. Technologies utilized in 4K TVs include LCD, IPS, OLED, and quantum dot. These TVs are distributed through both offline and online stores, and their end-users span residential, commercial, and industrial settings.

The 4k TV market research report is one of a series of new reports that provides 4k TV market statistics, including 4k TV industry global market size, regional shares, competitors with an 4k TV market share, detailed 4k TV market segments, market trends and opportunities, and any further data you may need to thrive in the av4k TV industry. This 4k TV market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

North America will be the largest region in the 4K TV market in 2024. The regions covered in this 4K TV market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the 4K TV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The 4K TVs market consists of sales of LCD, LED, OLED, QLED, mini-LED, and microLED screens with different sizes 65inches, 50-52inches,46inches, 40-42 inches, and 32inches.Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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