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The State of College Course Materials in the United States 2023-2025

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    Report

  • 136 Pages
  • January 2024
  • Region: United States
  • SIMBA Information
  • ID: 5745244

The State of College Course Materials 2023-2025 report details a wide range of other issues, trends, and forces impacting the market. These include the types of institutions where enrollment is increasing; the growth of distance education; federal and state policy and funding developments; print vs. digital growth in instructional materials; the rise of subscription and inclusive access plans; new technology trends; and company mergers & acquisitions and operating performance of key companies. Publisher provides both sizing and context to the market segments of new course materials, both digital and print.

In sizing the market segments for this report, the publisher follows the procedure it established in 2015 for how it breaks down market segments. The publisher uses the market size for new course materials as provided by annual sales figures from the Association of American Publishers. The publisher further breaks down that segment into new print textbooks and digital materials. Those breakdowns are estimates based on ongoing research in the area of instructional materials in higher education.

Additionally, the publisher tapped other third-party resources, and their contributions are cited throughout the report. Among those sources are: The College Board, the State Higher Education Executive Officers, the National Association of College Stores, the National Student Clearinghouse Research Center, the U.S. Department of Education National Center for Education Statistics/ Integrated Postsecondary Education Data System (IPEDS), the U.S. Department of Labor, Bay View Analytics, Student Monitor; National Student Clearinghouse Research Center (NSCRC); leading trade and news publications, World Economic Forum; State Higher Education Finance; National Governors Association; Apprenticeship.gov; Gallup; AAP; and company reports and financial statements.

The report covers the following major categories outlining and impacting the market:

  • Market Size and Enrolment
  • Public v. Private Institutions
  • Distance Learning
  • For-Profit Institutions
  • Federal Policy and Budget
  • State Policy and Budget
  • Workforce Development
  • Apprenticeships
  • Course Materials Spending
  • Open Educational Resources (OER)
  • Declining Confidence in Higher Education
  • Changing Course Material Models
  • Online Learning
  • Company Acquisitions and Divestments

The report contains detailed and granular data and analysis on key trends and developments with a special focus on:

  • Market Size and Enrollment
  • Policy and Funding
  • Course Materials
  • Industry Trends and Innovations
  • Competitive Landscape

Table of Contents


INTRODUCTIONMETHODOLOGYEXECUTIVE SUMMARY
CHAPTER 1: MARKET SIZE AND ENROLLMENT
  • INSTITUTION TYPES AND NUMBERS
  • Table 1.1. Number of U.S. Title IV Postsecondary Institutions, 2022-2023 vs. 2021-2022
  • Public vs. Private
  • For-Profit Private Institutions Outnumber Nonprofit Schools
  • Institutions with First-Year Undergraduates
  • Table 1.2. Degree-Granting Institutions with First-Year Undergraduates, 2022-2023 vs. 2020-2021 vs. 2000-2001
  • Distance Education
  • Forthcoming (2024)
  • 2023
  • Shifting Market for For-Profit Institutions
  • Figure 1.1. Interest in Short-term Credentials Increased in 2023
  • Figure 1.2. First-year Student Enrollment Fell at Four-year Colleges
  • Figure 1.3. Enrollment Changes by Credential Type
  • Table 1.4. Enrollment Changes by Award Level and Sector, Fall 2022 & Fall 2023
  • Figure 1.4. Freshman Enrollment Changes by Age
  • Figure 1.5. Freshman Enrollment Changes by Sector
  • Table 1.5. Enrollment Changes in Top Ten Majors by Credential Type, Fall 2022 & Fall 2023
  • THINKING ABOUT STUDENT DATA
  • Disciplines, Majors and Job Growth as Drivers
CHAPTER 2: POLICY & FUNDING
  • INTRODUCTION
  • COSTS OF ATTENDING COLLEGE IN 2022-2023
  • Table 2.1. Undergraduate Tuition and Fees, 2021-2022 vs. 2022-2023
  • COSTS OF ATTENDING COLLEGE IN 2023-2024
  • Table 2.2. Undergraduate Tuition and Fees, 2022-2023 vs. 2023-2024 (dollars)
  • Table 2.3. Costs of Attending College Estimates, 2024-2027 (dollars)
  • FEDERAL FUNDING FOR HIGHER EDUCATION
  • Table 2.4. Selected Higher Education Programs in President Biden’s Department of Education Budget Request, FY 2022-FY2024P (million dollars)
  • HEERF Funds 2023
  • STUDENT LOANS
  • Table 2.5. Average Cumulative Debt Levels in 2022 Dollars: Bachelor’s Degree Recipients at Public and Private Nonprofit Four-Year Institutions, 2006-07 to 2021-22, Selected Years
  • Table 2.6. Distribution of Outstanding Federal Borrowers by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023
  • Table 2.7. Distribution of Outstanding Federal Loan Dollars by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023
  • IMPACT OF STUDENT LOAN FORGIVENESS
  • CONTINUED PUSH FOR OVERSIGHT
  • Programs and Colleges Impacted
  • DOE Introduces New Student Protections
  • STATE SUPPORT FOR HIGHER EDUCATION
  • State Funding
  • Table 2.8. Sources of State and Local Higher Education Funding by State, FY 2022
  • Student Share
  • Table 2.9. Net Tuition as a Percentage of Total Education Revenue by State (excluding net tuition revenue used for capital debt service), FY 1980-2022
  • SHEEO STATE HIGHER EDUCATION FINANCE: FY 2022
  • Looking Ahead
  • WORKFORCE DEVELOPMENT
  • Table 2.10. Federal Workforce Development Grants, 2023
  • APPRENTICESHIP PROGRAMS
  • Table 2.11. State Policies and Programs to Support Employer Led RAPs
  • Figure 2.1. Map of OA and SAA States
  • Career, Technical, and Adult Learning
CHAPTER 3: COURSE MATERIALS
  • INTRODUCTION
  • LONG-TERM DECLINE IN COURSE MATERIALS SPEND CONTINUES
  • Table 3.1. Average Cost of Books and Supplies for First-Year, Full-Time Undergraduates, 2021-2022 (dollars)
  • Figure 3.1. Average College Student Spending on Course Materials, 2007-2022 (dollars)
  • Figure 3.2. Average College Student Spending on Course Materials by Major, 2022-2023
  • THE IMPACT OF TEXTBOOK AND COURSEWARE COSTS
  • Potential Solutions
  • Figure 3.3. Most Common Free Materials Assigned by Faculty
  • Federal and State Governments Continue to Push OER
  • Figure 3.4. Open Textbooks (OTP) Program Fiscal Year 2023 Summary of Funding
  • State Governments Continue to Support OER
  • OpenStax Expands Implementation, Gains Federal Funding
  • Course Hero, Lumen Pair to Expand Access to OER
  • More Institutions Encourage Adoption, Creation and Use of OER
  • Table 3.2. Putting OER to Work, 2022-2024
  • OUTLOOK FOR COLLEGE COURSE MATERIALS
  • Table 3.3 Sales by Segment of Key College Course Materials, 2022-2025P (million dollars)
  • Recommendations for Publishers
CHAPTER 4: INDUSTRY TRENDS AND INNOVATIONS
  • DECLINING CONFIDENCE IN HIGHER EDUCATION
  • Gallup Research on American Institutions
  • Figure 4-1. Gallup Poll on American Confidence in Higher Education
  • Eroding Value of a College Degree
  • Businesses Drop College Degree Requirements
  • Fallout from Campus Protests on Israel-Hamas War
  • Education in Flux
  • CHANGING COURSE MATERIALS MODELS
  • Subscription Services
  • Inclusive Access and Equitable Access
  • Inclusive Access
  • Equitable Access
  • Implications
  • ONLINE LEARNING
  • Changing Perceptions
  • Growing Market
  • eSpelman
  • What the Rise of AI in College Classrooms Means for the Industry
  • A Snapshot: Where Things Stand Now
  • How are Students and Faculty Using AI?
  • Figure 4-2. University Leader Perspective on AI
  • PRACTICAL MATTERS: SETTING POLICIES
  • The Educational Publisher’s Imperative
  • CHAPTER 5: COMPETITIVE LANDSCAPE
  • BACKGROUND
  • ACQUISITIONS, DIVESTMENTS AND FUNDING
  • 2022 Activity
  • Chegg Exits Course Materials Business
  • Table 5-1. Acquisitions, Divestments and Funding for Higher Education Competitors, 2022
  • 2023 Activity
  • Two OPM Divestments
  • Barnes & Noble Divests DSS
  • New Funding
  • Notable Acquisitions
  • Inclusive Access and Equitable Access
  • The Pursuit of Non-Traditional Students
  • Clarivate Incubator
  • Table 5.2. Acquisitions, Divestments, and Funding for Higher Education Competitors, 2023
  • MAJOR COMPETITORS
  • Table 5.3. Performance of Higher Education Competitors: Total Corporate and Higher Education Segment (million dollars)
  • PEARSON
  • Pearson+
  • Corporate Strategy
  • Figure 5-1. Pearson Strategic Overview by Segment
  • Leadership Change
  • CENGAGE LEARNING
  • Reorganization
  • Higher Education Segment
  • Cengage Unlimited
  • Strategic Directions
  • Accredible Partnership
  • MCGRAW HILL
  • Higher Education
  • Strategic Directions
  • TikTok for Studying
  • McGraw Hill GO
  • WILEY
  • Divestment Plan
  • Learning Segment
  • Strategic Directions
  • CHEGG
  • Performance
  • Bracing for Impact
  • Strategic Directions
  • DSS Spinoff
  • Business Segments
  • Retail
  • Wholesale
  • First Day Inclusive Access and Equitable Access
  • Strategic Directions
  • PERFORMANCE
  • Competitive Performance Year-to-Date
  • Table 5-4. 2023 Performance and Guidance for Higher Education Competitors

Companies Mentioned

  • Barnes & Noble
  • Cengage
  • Chegg
  • Course Hero
  • Lumen 
  • McGraw Hil
  • OpenStax
  • Pearson
  • Wiley

Methodology

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