Middle East Freeze-Dried Fruit Products Market Report and Forecast 2023-2028

According to the report by the publisher, the Middle East freeze-dried fruit products market attained a value of USD 31.6 million in 2022. Aided by changing consumer eating patterns, the market is projected to further grow at a CAGR of 7.16% between 2023 and 2028 to reach a value of USD 47.33 million by 2028.

Freeze-dried fruit products are defined as fruit products with high shelf life and high nutritional content that are obtained through the freeze drying process, which is also known as lyophilisation. Under this process, the nutritional value of the original fruit is preserved, while the product becomes crispier, tastier, and easily chewable. The texture of freeze-dried fruit products is enhanced, making it more aesthetically appealing to the consumers. Hence, a greater number of consumers across the Middle East are getting attracted to freeze-dried fruit products, leading to a steady growth of Middle East freeze-dried fruit products market.

Increasing heath consciousness in countries like Saudi Arabia and the United Arab Emirates is infusing the demand for healthy meals and nutritional ready-to-eat food products. Freeze-dried fruits retain their freshness as well as nutritional content, hence, they are witnessing a heightened demand from households in the Middle East.

The changing food consumption patterns in the region, infused by the rising disposable income, increasing popularity of bakery and confectionery products, and growing demand for convenience foods, is further fuelling the freeze-dried fruit products market in the Middle East. Rapid urbanisation in the emerging economies of the region is bolstering the development of supermarkets and hypermarkets which is in turn propelling the footfall of consumers, escalating display advertising and impulse buying. Moreover, the burgeoning e-commerce sector is improving the sale of clean-labelled freeze-dried fruit products, which is increasing their accessibility.

The growing research and product innovations by local food ingredient manufacturers aimed towards augmenting their competitive edge are expected to provide impetus to the Middle East freeze-dried fruit products market in the coming year. Furthermore, with the advent of industry 4.0, innovations in freeze-drying techniques are anticipated to increase the production capacity of freeze-dried fruit products. With an increase in production and reach of freeze-dried fruit products, surge in usage in recipes and improvements in quality of ready-to-eat sweet desserts are likely to be witnessed.

Market Segmentation

The market can be divided on the basis of type, form, end use, sale channel, and country.

Market Breakup by Type

• Strawberry
• Pineapple
• Raspberry
• Mango
• Lemon
• Apple
• Orange
• Banana
• Others

Market Segmentation by Form

• Slice
• Powder
• Cube

Market Classification by End Use

• Morning Breakfast
• Confectionery
• Ice Cream
• Bakery
• Snacks/RTE Products
• Baby Food Products
• Beverages
• Others

Market Segmentation by Sales Channel

• Supermarket and Hypermarket
• Convenience Store
• Exclusive Retail Store
• Online Channel
• Other

Market Breakup by Country

• Saudi Arabia
• Iran
• United Arab Emirates
• Kuwait
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Middle East freeze-dried fruit products market companies. Some of the major key players explored in the report by the publisher are as follows:

• Jungle Powders
• Valley Food Storage
• Expedition Foods Ltd
• Brandstorm INC (Natierra)
• Augason Farms
• Kanegrade Limited
• Others

*The publisher always strives to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.