The global online laundry services market is expected to reach USD 221.05 billion by 2030, expanding at a CAGR of 30.5% from 2022 to 2030. Busy working schedules coupled with increasing women’s participation in the workforce are major factors fueling the adoption of online laundry services among urban consumers. In addition, the demand is fueled by shifting consumer preferences and improving living standards on a global level.
The rising economic stability of middle-class consumers in emerging markets is driving the demand for clothes, which has spurred demand for online laundry services. Additionally, the increasing population and rising tourism activities play key factors in the augmented demand for online laundry services in the hospitality sector. These factors are anticipated to boost the market growth in the commercial sector over the forecast period.
The increasing number of hotels, hospitals, restaurants, and other commercial setups has led to a rise in the demand for online laundry services. Moreover, companies are striving to employ innovative technologies to introduce new products to the market. For instance, in April 2019, Girbau, S.A. launched a washing machine that supports a capacity of 85kg. The product can reach a high extract speed of up to 405 G-force, which allows moisture removal and shortens drying time by 50%.
In terms of value, the laundry care segment dominated the market and is expected to account for the largest market share in the forecast period. The shifting trend toward clean homes & clothes and the growing importance of good health among consumers are factors driving the segment. Increasing environmental awareness has given rise to the trend of cold washing of clothes, which requires low temperature and high-performance detergents
North America held the largest market share in 2021, owing to the growing population of health-conscious consumers in the region has resulted in an increase in the usage of laundry services. The shifting trend toward hygiene and cleanliness among consumers, particularly in developed countries like the U.S. has increased the demand for cleaning products.
Companies in the market are focusing on strategies such as mergers and acquisitions in order to gain market share and increase their service footprint. In June 2019, Laundrapp Ltd. announced its merger with Zipjet Ltd, a Berlin-based on-demand laundry and dry-cleaning company. In addition, the company completed a funding round from existing investors, which include Hargreave, Toscafund, Hale VCT, Henkel, and Rocket Internet for an undisclosed amount.
The rising economic stability of middle-class consumers in emerging markets is driving the demand for clothes, which has spurred demand for online laundry services. Additionally, the increasing population and rising tourism activities play key factors in the augmented demand for online laundry services in the hospitality sector. These factors are anticipated to boost the market growth in the commercial sector over the forecast period.
The increasing number of hotels, hospitals, restaurants, and other commercial setups has led to a rise in the demand for online laundry services. Moreover, companies are striving to employ innovative technologies to introduce new products to the market. For instance, in April 2019, Girbau, S.A. launched a washing machine that supports a capacity of 85kg. The product can reach a high extract speed of up to 405 G-force, which allows moisture removal and shortens drying time by 50%.
In terms of value, the laundry care segment dominated the market and is expected to account for the largest market share in the forecast period. The shifting trend toward clean homes & clothes and the growing importance of good health among consumers are factors driving the segment. Increasing environmental awareness has given rise to the trend of cold washing of clothes, which requires low temperature and high-performance detergents
North America held the largest market share in 2021, owing to the growing population of health-conscious consumers in the region has resulted in an increase in the usage of laundry services. The shifting trend toward hygiene and cleanliness among consumers, particularly in developed countries like the U.S. has increased the demand for cleaning products.
Companies in the market are focusing on strategies such as mergers and acquisitions in order to gain market share and increase their service footprint. In June 2019, Laundrapp Ltd. announced its merger with Zipjet Ltd, a Berlin-based on-demand laundry and dry-cleaning company. In addition, the company completed a funding round from existing investors, which include Hargreave, Toscafund, Hale VCT, Henkel, and Rocket Internet for an undisclosed amount.
Online Laundry Services Market Report Highlights
- Dry clean was valued at USD 5.50 billion in 2021 and is expected to reach USD 54.79 billion by 2030. The growing awareness about the advantages of dry cleaning among consumers also drives the demand
- Commercial segment is expected to witness substantial growth over the forecast period with a CAGR of 31.3% from 2022 to 2030. An increasing number of hotels and hospitals is expected to provide growth opportunities to online laundry service providers over the forecast period
- Asia Pacific was valued a USD 4.38 billion in 2021 and is expected to register a CAGR of 34.2% over the forecast period. The growth in the region is majorly attributed to improving economic stability and living standards in developing economies, such as India, China, and Indonesia
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Service Outlook
2.3. Application Outlook
2.4. Regional Outlook
Chapter 3. Online Laundry Services Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on Online Laundry Services Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Online Laundry Services Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Service Adoption
4.5. Observations & Recommendations
Chapter 5. Online Laundry Services Market: Service Estimates & Trend Analysis
5.1. Service Movement Analysis & Market Share, 2021 & 2030
5.2. Laundry Care
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Dry Clean
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Duvet Clean
5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Online Laundry Services Market: Application Estimates & Trend Analysis
6.1. Application Movement Analysis & Market Share, 2021 & 2030
6.2. Residential
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Commercial
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Online Laundry Services Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.2.5. Canada
7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.5.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.2.5.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.6.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.3.6.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.4.6. Japan
7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.6.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.4.6.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.6.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.4.2. Market estimates and forecast, by service, 2017 - 2030 (USD Million)
7.6.4.3. Market estimates and forecast, by application, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2021
Chapter 9. Company Profiles
9.1. DhobiLite
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. CLEANLY, Inc.
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. FlyCleaners
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. delivery.com, 'LLC'
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Zipjet Ltd
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Rinse, Inc.
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Mulberrys Garment Care
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Laundryheap Ltd.
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. WASHMEN
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. IHATEIRONING
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Online laundry service market - key market driver analysis
2. Online laundry service market - key market restraint analysis
3. Global online laundry services market revenue estimates and forecast by laundry care, 2017 - 2030 (USD Million)
4. Global online laundry services market revenue estimates and forecast by dry clean, 2017 - 2030 (USD Million)
5. Global online laundry services market revenue estimates and forecast by duvet clean, 2017 - 2030 (USD Million)
6. Global online laundry services market revenue estimates and forecast by residential, 2017 - 2030 (USD Million)
7. Global online laundry services market revenue estimates and forecast by commercial, 2017 - 2030 (USD Million)
8. North America online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
9. North America online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
10. North America online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
11. U.S. online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
12. U.S. online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
13. U.S. online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
14. Canada online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
15. Canada online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
16. Canada online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
17. Europe online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
18. Europe online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
19. Europe online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
20. U.K. online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
21. U.K. online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
22. U.K. online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
23. Germany online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
24. Germany online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
25. Germany online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
26. France online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
27. France online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
28. France online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
29. Asia Pacific online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
30. Asia Pacific online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
31. Asia Pacific online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
32. China online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
33. China online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
34. China online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
35. India online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
36. India online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
37. India online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
38. Japan online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
39. Japan online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
40. Japan online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
41. Central & South America online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
42. Central & South America online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
43. Central & South America online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
44. Brazil online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
45. Brazil online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
46. Brazil online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
47. Middle East & Africa online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
48. Middle East & Africa online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
49. Middle East & Africa online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
50. South Africa online laundry services market estimates and forecast, 2017 - 2030 (USD Million)
51. South Africa online laundry services market revenue estimates and forecast by service, 2017 - 2030 (USD Million)
52. South Africa online laundry services market revenue estimates and forecast by application, 2017 - 2030 (USD Million)
53. Vendor landscape
List of Figures
1. Online laundry services market snapshot
2. Online laundry services market segmentation & scope
3. Online laundry services market penetration & growth prospect mapping
4. Online laundry services market value chain analysis
5. Online laundry services market dynamics
6. Online laundry services market porter's analysis
7. Online laundry services market: Service movement analysis
8. Online laundry services market: application movement analysis
9. Online laundry services market: regional movement analysis
Companies Mentioned
- DhobiLite
- CLEANLY, Inc.
- FlyCleaners
- delivery.com, 'LLC'
- Zipjet Ltd
- Rinse, Inc.
- Mulberrys Garment Care
- Laundryheap Ltd.
- WASHMEN
- IHATEIRONING
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | November 2022 |
| Forecast Period | 2021 - 2030 |
| Estimated Market Value ( USD | $ 20.1 Billion |
| Forecasted Market Value ( USD | $ 221.05 Billion |
| Compound Annual Growth Rate | 30.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
