The global natural household cleaners market size is expected to reach USD 7.8 billion by 2025, expanding at a CAGR of 11.1% over the forecast period. Rising concerns over toxic chemicals including parabens, triclosan, phthalates, and ammonia, which are present in synthetic home cleaning products, is expected to promote the utility of natural household cleaners. Moreover, various government initiatives on the ban of toxic chemicals from household cleaning products is expected to promote the utility of these products as green alternatives in the near future.
Surface cleaners emerged as the largest segment and accounted for a share of more than 50.0% in 2018. Major manufacturers including Unilever,The Procter & Gamble Company, and Henkel Ag & Co. Kgaa are launching new products in order to gain maximum customers. Moreover, giant retailer and supermarket chains including Tesco PLC and Target Corporation are launching innovative products under their private labels.
For instance, in February 2018, Tesco PLC launched a wide range of plant-based home cleaning products under the brand name ‘Tesco Eco Active’. The company launched this green and natural product in order to cater to the demand for eco-cleaning products in U.K.
North America is expected to expand at the fastest CAGR of 11.5% from 2019 to 2025. Over the past few years, major players have adopted marketing strategies including innovative product launch, expansion of production capacity, and mergers and acquisitions in order to cater to the increasing demand for natural household cleaning product in the region.
For instance, in September 2017, S. C. Johnson & Son, Inc. signed an agreement to acquire two emerging household cleaning products manufacturers, Ecover and Method. These two companies had a wide range of home care, personal care, and fabric care products, along with the customer penetration in North America, Europe, and other countries across the globe. The company acquired these companies as they have strong R&D in natural products, along with high customer base.
Surface cleaners emerged as the largest segment and accounted for a share of more than 50.0% in 2018. Major manufacturers including Unilever,The Procter & Gamble Company, and Henkel Ag & Co. Kgaa are launching new products in order to gain maximum customers. Moreover, giant retailer and supermarket chains including Tesco PLC and Target Corporation are launching innovative products under their private labels.
For instance, in February 2018, Tesco PLC launched a wide range of plant-based home cleaning products under the brand name ‘Tesco Eco Active’. The company launched this green and natural product in order to cater to the demand for eco-cleaning products in U.K.
North America is expected to expand at the fastest CAGR of 11.5% from 2019 to 2025. Over the past few years, major players have adopted marketing strategies including innovative product launch, expansion of production capacity, and mergers and acquisitions in order to cater to the increasing demand for natural household cleaning product in the region.
For instance, in September 2017, S. C. Johnson & Son, Inc. signed an agreement to acquire two emerging household cleaning products manufacturers, Ecover and Method. These two companies had a wide range of home care, personal care, and fabric care products, along with the customer penetration in North America, Europe, and other countries across the globe. The company acquired these companies as they have strong R&D in natural products, along with high customer base.
Natural Household Cleaners Market Report Highlights
- By product, surface cleaners dominated the natural household cleaners market with a share of more than 50.0% in 2018
- The kitchen application segment is expected to register the fastest CAGR of 11.3% from 2019 to 2025
- Key players include Henkel AG & Company; KGaA; The Procter & Gamble Company; Unilever; S. C. Johnson & Son, Inc.; Reckitt Benckiser Group plc; The Clorox Company; Godrej Consumer Products Limited; The Honest Company; Kao Corporation; and Earth Friendly Products.
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Natural Household Cleaners Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Natural Household Cleaners Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Natural Household Cleaners Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2018 & 2025
5.2. Surface Cleaners
5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.3. Glass Cleaners
5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.4. Fabric Cleaners
5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Natural Household Cleaners Market: Application Estimates & Trend Analysis
6.1. Application Movement Analysis & Market Share, 2018 & 2025
6.2. Bathroom
6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.3. Kitchen
6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.4. Others
6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Natural Household Cleaners Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
7.2. Supermarkets/Hypermarkets
7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.3. Convenience Stores
7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.4. Online
7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 8. Natural Household Cleaners Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2018 & 2025
8.2. North America
8.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.2.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.2.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.2.5. The U.S.
8.2.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.2.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.2.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.2.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.3.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3.5. The U.K.
8.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.3.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.3.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3.7. France
8.3.7.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.7.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.3.7.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.7.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.4.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.4.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.4.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.4.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.4.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.4.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.4.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.5.5.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.5.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.5.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.6. Middle East & Africa (MEA)
8.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.6.2. Market estimates and forecast, by product, 2015 - 2025 (USD Million)
8.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2018
Chapter 10. Company Profiles
10.1. Henkel AG & Company, KGaA
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Technology Benchmarking
10.1.4. Strategic Initiatives
10.2. The Procter & Gamble Company
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Technology Benchmarking
10.2.4. Strategic Initiatives
10.3. Unilever
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Technology Benchmarking
10.3.4. Strategic Initiatives
10.4. S. C. Johnson & Son, Inc.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Technology Benchmarking
10.4.4. Strategic Initiatives
10.5. Reckitt Benckiser Group plc
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Technology Benchmarking
10.5.4. Strategic Initiatives
10.6. Godrej Consumer Products Limited
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Technology Benchmarking
10.6.4. Strategic Initiatives
10.7. The Clorox Company
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Technology Benchmarking
10.7.4. Strategic Initiatives
10.8. Kao Corporation
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Technology Benchmarking
10.8.4. Strategic Initiatives
10.9. The Honest Company
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Technology Benchmarking
10.9.4. Strategic Initiatives
10.10. Midea Group
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Technology Benchmarking
10.10.4. Strategic Initiatives
List of Tables
1. Natural household cleaners - Key market driver analysis
2. Natural household cleaners - Key market restraint analysis
3. Global natural household cleaners market estimates and forecast, by surface cleaners 2015 - 2025 (USD Million)
4. Global natural household cleaners market estimates and forecast, by glass cleaners 2015 - 2025 (USD Million)
5. Global natural household cleaners market estimates and forecast, by fabric cleaners 2015 - 2025 (USD Million)
6. Global bathroom natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
7. Global kitchen natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
8. Global others natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
9. Global natural household cleaners market estimates and forecast, by supermarkets/hypermarkets, 2015 - 2025 (USD Million)
10. Global natural household cleaners market estimates and forecast, by convenience stores, 2015 - 2025 (USD Million)
11. Global online natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
12. North America natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
13. North America natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
14. North America natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
15. North America natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
16. U.S. natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
17. U.S. natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
18. U.S. natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
19. U.S. natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
20. Europe natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
21. Europe natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
22. Europe natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
23. Europe natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
24. U.K. natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
25. U.K. natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
26. U.K. natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
27. U.K. natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
28. Germany natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
29. Germany natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
30. Germany natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
31. Germany natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
32. France natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
33. France natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
34. France natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
35. France natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
36. Asia Pacific natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
37. Asia Pacific natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
38. Asia Pacific natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
39. Asia Pacific natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
40. China natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
41. China natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
42. China natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
43. China natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
44. India natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
45. India natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
46. India natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
47. India natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
48. Central & South America natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
49. Central & South America Natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
50. Central & South America natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
51. Central & South America natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
52. Brazil natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
53. Brazil natural household cleaners market revenue estimates and forecast by product, 2015 - 2025 (USD Million)
54. Brazil natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
55. Brazil natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
56. Middle East & Africa natural household cleaners market estimates and forecast, 2015 - 2025 (USD Million)
57. Middle East & Africa natural household cleaners market revenue estimates and forecast by product 2015 - 2025 (USD Million)
58. Middle East & Africa natural household cleaners market revenue estimates and forecast by application, 2015 - 2025 (USD Million)
59. Middle East & Africa natural household cleaners market revenue estimates and forecast by distribution channel, 2015 - 2025 (USD Million)
60. Vendor landscape
List of Figures
1. Natural household cleaners market snapshot
2. Natural household cleaners market segmentation & scope
3. Natural household cleaners market penetration & growth prospect mapping
4. Natural household cleaners value chain analysis
5. Natural household cleaners market dynamics
6. Natural household cleaners market Porter's analysis
7. Natural household cleaners market: Product movement analysis
8. Natural household cleaners market: Application movement analysis
9. Natural household cleaners market: Distribution Channel movement analysis
10. Natural household cleaners market: Regional movement analysis
Companies Mentioned
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- Unilever
- S. C. Johnson & Son, Inc.
- Reckitt Benckiser Group plc
- Godrej Consumer Products Limited
- The Clorox Company
- Kao Corporation
- The Honest Company
- Midea Group
Methodology
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