The smart home industry has been at a perceived inflection point for some time. However, most smart product categories still have niche-level adoption and industry players continue to evaluate the best strategies to cross the chasm from early adopter to mainstream buyer.
This research evaluates barriers to smart home adoption, such as high prices and privacy and security concerns, among consumers not currently engaged in the smart home market. It investigates the top drivers and barriers for smart home device adoption.
Table of Contents
Executive Summary
- Device Adoption in US Broadband Households (2010-2021)
- Smart Home Devices: Affordability
- Smart Home Devices: Perceived Value of Benefit
- Smart Home Device Affordable & Value Groups
- Top Smart Home Device Purchase Inhibitors
- Smart Home Device Purchase Inhibitors by Affordable & Value Groups
- Smart Home Purchase Promotors
- Familiarity vs. Affordability vs. Value by Smart Home Device Ownership Segments
Smart Home Market: Proving Value to Consumers
- Industry Performance Indicators
- Smart Home Device Adoption
- Tech Affinity, by Smart Home Device Ownership
- Smart Home Device Adoption, 2017-2021 by Age
- Smart Home Device Adoption, 2017-2021 by Tech Affinity
- Smart Home Device Adoption, 2017-2021 by HH Income
- Smart Home Device Adoption, 2017-2021 by Residence Type
- Average Price Paid: Select Smart Home Devices
Purchase Inhibitors
- Smart Home Device Purchase Inhibitors
- Smart Home Device Purchase Inhibitors by Income
- Smart Home Device Purchase Inhibitors by Age
- Value/Affordability Segments by Smart Home Device Ownership & Intention
- Smart Home Device Owners/User Segments
- Purchase Intent by Owner/User Segment
- Smart Home Device Purchase Inhibitors by Affordable & Value Groups
- Smart Home Device Purchase Inhibitors by Education
- Smart Home Device Purchase Inhibitors by Average Familiarity
Purchase Incentives
- Smart Home Purchase Promotors - Top 10
- Smart Home Device Purchase Incentives: Price
- Product Price Discount as Purchase Promoter by Adoption Segments
- Smart Home Device Purchase Incentives: Data Security and Privacy
- Price Discounts and Local Data Storage as Purchase Promoters by Age
- Smart Home Device Purchase Incentives: Device Benefits
- Smart Home Device Purchase Incentives: Learning to Use a New Device
- Free Year of Tech Support as Purchase Promoter, by Average Familiarity with Smart Home Devices
- Smart Home Device Purchase Incentives: Device Integration
- Smart Home Device Purchase Incentives: Device Setup
Familiarity, Value, and Affordability of Smart Home Devices
- Smart Devices: Familiarity vs. Value vs. Affordability
- Smart Devices: Familiarity
- Smart Device: Perceived Value of Benefit
- Smart Devices: Affordability
- Smart Home Device Ownership Segments
- Smart Home Device Ownership Segments by Income
- Smart Home Device Affordable & Value Groups by Ownership Segments
Is Cost the Biggest Inhibitor? Affordability vs. Value
- Smart Home Device Affordable & Value Groups
- Smart Home Device Affordable & Value Groups by Income
- Familiarity vs. Affordability vs. Value by Smart Home Device Ownership Segments
- Smart Home Device Affordability by Adoption Segments
- Smart Home Device Affordability & Household Income by Age
- Smart Home Device Affordable Groups Income Breakdown
- Smart Home Device Affordability by Lifestyle Attitudes
- Agreement Towards Lifestyle Attitudes by Age
- Agreement Towards Lifestyle Attitudes by Income
