The positive sales growth that was seen in e-commerce during 2022 can be attributed largely to the significant growth seen in smartphone penetration towards the end of the review period. Rising ownership of smartphones and tablets is being supported mainly by the improved access that local consumers have two lower-priced devices.
The analyst's Retail E-Commerce in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
The analyst's Retail E-Commerce in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage:
Retail E-Commerce by Product, Retail E-Commerce by Type.Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retail E-Commerce market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
RETAIL E-COMMERCE IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
- Rising internet usage and smartphone penetration underpin e-commerce growth
- Official digital economy programmes to boost the development of e-commerce
- Expansion of core consumer base remains a major challenge
- Further investment in development of internet infrastructure to boost e-commerce
- The numbers of mobile internet subscription set to continue rising
- The advent of 5G services set to support growth in m-commerce
- Table 1 Retail E-Commerce by Product: Value 2017-2022
- Table 2 Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 3 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 4 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 5 Forecast Retail E-Commerce by Product: Value 2022-2027
- Table 6 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Retail in 2022: The big picture
- Informal retail
- Opening hours
- What next for retail?
- Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 9 Sales in Retail Offline by Channel: Value 2017-2022
- Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 11 Retail Offline Outlets by Channel: Units 2017-2022
- Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 13 Retail GBO Company Shares: % Value 2018-2022
- Table 14 Retail GBN Brand Shares: % Value 2019-2022
- Table 15 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 16 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 17 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 18 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 19 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 20 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 21 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 22 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 23 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 24 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 25 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 1 Research Sources
