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Retail E-Commerce in Singapore

  • PDF Icon

    Report

  • 40 Pages
  • February 2024
  • Region: Singapore
  • Euromonitor International
  • ID: 5750618
E-commerce in Singapore experienced a marginal decline in value sales in 2023 due to the normalisation of shopping habits. This was expected, given the sharp growth recorded by the channel during the pandemic, when consumers had limited alternatives and were driven by promotions and product discounts offered by leading players present on marketplace e-commerce.

The Retail E-Commerce in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL E-COMMERCE IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • E-commerce sales normalise in 2023 as pre-pandemic lifestyles resume
  • Stripe partners with WhatsApp to allow merchants to accept payments within the mobile messaging app
  • Shopee and Lazada retain leadership of e-commerce despite competition
PROSPECTS AND OPPORTUNITIES
  • Outlook for e-commerce remains strong in Singapore
  • Generative AI likely to be important tool to help e-commerce retailers engage and serve their customers
  • TikTok Shop Marketplace to continue driving livestreaming e-commerce adoption in Singapore
CHANNEL DATA
  • Table 1 Retail E-Commerce by Channel: Value 2017-2022
  • Table 2 Retail E-Commerce by Channel: % Value Growth 2017-2022
  • Table 3 Retail E-Commerce by Product: Value 2017-2022
  • Table 4 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 5 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 6 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 7 Forecast Retail E-Commerce by Channel: Value 2022-2027
  • Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
  • Table 9 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN SINGAPORE
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Cost-of-living challenges top-of-mind for both retailers and consumers alike
  • A seamless and memorable shopping experience key to driving consumer loyalty and sales
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Lunar New Year
  • Hari Raya Aidilfitri (or Hari Raya Puasa)
  • Christmas and New Year
MARKET DATA
  • Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 13 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 14 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 15 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 16 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 17 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 21 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 23 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 27 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 29 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 31 Retail GBO Company Shares: % Value 2019-2023
  • Table 32 Retail GBN Brand Shares: % Value 2020-2023
  • Table 33 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 34 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 35 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 36 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 37 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 38 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 39 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 40 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 46 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 48 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources