Some motorized ride on bikes are operated by a lithium-ion battery. The rechargeable battery is installed in the bike to provide power. Manufacturers provide charger with the ride on bikes to charge the battery. Commonly, batteries feature two indicators: one that shows when it is charging and another that indicates when it is ready to use. Children's ride on bikes can last more than 5 years, the battery lasts about 2 years with constant use. Ride on bikes are also propelled by an engine and are gas-powered. These ride on bike are equipped with two- stroked or four-stoked engine. The ride on bikes operated by engine are commonly used by young racers for dirt bike riding.
Offline distribution channel is the traditional method of selling the ride on bikes to customers. Offline distribution channel is dominant across the globe owing to easy access and immediate product availability. The presence of the seller helps the consumer to choose the best product. The ability to directly compare different products before purchasing makes offline channel a preferred option. Children look forward to the experience of buying their favorite ride on bikes. The demand for touch and feel experience in offline channel is expected to drive the growth of the segment in the market.
There has been increase in popularity of electric balance bikes, which provide the ability to reach the ground comfortably allowing riders to learn without training wheels. Market players are developing lightweight electric balance bikes equipped with different modes to cater to the growing market demand. For instance, in June 2022, GASGAS, a motorcycle manufacturer developed a partnership with ebike specialist Stacyc to update its 12eDrive and 16eDrive balance bikes for the 2022 model year. The e-balance bikes are designed to give young kids a safe and enjoyable first-time experience on two wheels.
Moreover, new product launches are expected to increase the demand for electric balance bikes. For instance, in September 2019, Harley-Davidson launched the first duo of electric-powered balance bikes for kids designed for 3 to 7 year-old kids. The electric balance bikes arrived in two models, one for the young ones (IRONe12) and another for the older kids (IRONe16). Such factors are expected to provide significant opportunities for the growth of the market.
The ride on bikes market is segmented on the basis of age, propulsion, distribution channel, and region. By propulsion, it is divided into motorized and non-motorized. On the basis of age, it is segmented into 1 to 6 years, 6 to 12 years, and greater than 12 years. By distribution channel, the market is divided into online, and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The leading companies profiled in the report include Razor USA LLC, TOBBI, Suzuki Motor Corporation, Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd., KTM AG, Costzon, Huffy Corporation, Woom GmbH, and Yamaha Motor Co., Ltd.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the ride on bikes market analysis from 2021 to 2031 to identify the prevailing ride on bikes market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the ride on bikes market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global ride on bikes market trends, key players, market segments, application areas, and market growth Strategies.
Key Market Segments
By Age Group
- 1 to 6 years
- 7 to 12 years
- Greater than 12 years
By Sales Channel
- Offline
- Online
By Propulsion
- Non-motorized
- Motorized
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Razor USA LLC
- TOBBI
- Suzuki Motor Corporation
- Honda Motor Co., Ltd.
- Kawasaki Heavy Industries, Ltd.
- KTM AG
- Costzon
- woom GmbH
- Yamaha Motor Co., Ltd.
- Huffy Corporation
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Low bargaining power of buyers
3.3.3. Moderate threat of substitutes
3.3.4. Moderate threat of new entrants
3.3.5. Moderate intensity of rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Introduction of new features in ride on bikes
3.4.1.2. Increase in demand for ride on bikes for the development of gross and motor skills in kids
3.4.1.3. Rise in demand for ride on bikes for racing and off-road driving
3.4.2. Restraints
3.4.2.1. Surge in popularity of online games among kids
3.4.2.2. Increase in battery prices
3.4.3. Opportunities
3.4.3.1. Rising inclination toward biking as a physical activity
3.4.3.2. Growing popularity of lightweight electric balance bikes
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: RIDE ON BIKES MARKET, BY AGE GROUP
4.1. Overview
4.1.1. Market size and forecast
4.2. 1 to 6 years
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. 7 to 12 years
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Greater than 12 years
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: RIDE ON BIKES MARKET, BY SALES CHANNEL
5.1. Overview
5.1.1. Market size and forecast
5.2. Offline
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Online
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
CHAPTER 6: RIDE ON BIKES MARKET, BY PROPULSION
6.1. Overview
6.1.1. Market size and forecast
6.2. Non-motorized
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Motorized
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: RIDE ON BIKES MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key trends and opportunities
7.2.2. Market size and forecast, by Age Group
7.2.3. Market size and forecast, by Sales Channel
7.2.4. Market size and forecast, by Propulsion
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Key market trends, growth factors and opportunities
7.2.5.1.2. Market size and forecast, by Age Group
7.2.5.1.3. Market size and forecast, by Sales Channel
7.2.5.1.4. Market size and forecast, by Propulsion
7.2.5.2. Canada
7.2.5.2.1. Key market trends, growth factors and opportunities
7.2.5.2.2. Market size and forecast, by Age Group
7.2.5.2.3. Market size and forecast, by Sales Channel
7.2.5.2.4. Market size and forecast, by Propulsion
7.2.5.3. Mexico
7.2.5.3.1. Key market trends, growth factors and opportunities
7.2.5.3.2. Market size and forecast, by Age Group
7.2.5.3.3. Market size and forecast, by Sales Channel
7.2.5.3.4. Market size and forecast, by Propulsion
7.3. Europe
7.3.1. Key trends and opportunities
7.3.2. Market size and forecast, by Age Group
7.3.3. Market size and forecast, by Sales Channel
7.3.4. Market size and forecast, by Propulsion
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Key market trends, growth factors and opportunities
7.3.5.1.2. Market size and forecast, by Age Group
7.3.5.1.3. Market size and forecast, by Sales Channel
7.3.5.1.4. Market size and forecast, by Propulsion
7.3.5.2. Germany
7.3.5.2.1. Key market trends, growth factors and opportunities
7.3.5.2.2. Market size and forecast, by Age Group
7.3.5.2.3. Market size and forecast, by Sales Channel
7.3.5.2.4. Market size and forecast, by Propulsion
7.3.5.3. France
7.3.5.3.1. Key market trends, growth factors and opportunities
7.3.5.3.2. Market size and forecast, by Age Group
7.3.5.3.3. Market size and forecast, by Sales Channel
7.3.5.3.4. Market size and forecast, by Propulsion
7.3.5.4. Italy
7.3.5.4.1. Key market trends, growth factors and opportunities
7.3.5.4.2. Market size and forecast, by Age Group
7.3.5.4.3. Market size and forecast, by Sales Channel
7.3.5.4.4. Market size and forecast, by Propulsion
7.3.5.5. Rest of Europe
7.3.5.5.1. Key market trends, growth factors and opportunities
7.3.5.5.2. Market size and forecast, by Age Group
7.3.5.5.3. Market size and forecast, by Sales Channel
7.3.5.5.4. Market size and forecast, by Propulsion
7.4. Asia-Pacific
7.4.1. Key trends and opportunities
7.4.2. Market size and forecast, by Age Group
7.4.3. Market size and forecast, by Sales Channel
7.4.4. Market size and forecast, by Propulsion
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Key market trends, growth factors and opportunities
7.4.5.1.2. Market size and forecast, by Age Group
7.4.5.1.3. Market size and forecast, by Sales Channel
7.4.5.1.4. Market size and forecast, by Propulsion
7.4.5.2. India
7.4.5.2.1. Key market trends, growth factors and opportunities
7.4.5.2.2. Market size and forecast, by Age Group
7.4.5.2.3. Market size and forecast, by Sales Channel
7.4.5.2.4. Market size and forecast, by Propulsion
7.4.5.3. Japan
7.4.5.3.1. Key market trends, growth factors and opportunities
7.4.5.3.2. Market size and forecast, by Age Group
7.4.5.3.3. Market size and forecast, by Sales Channel
7.4.5.3.4. Market size and forecast, by Propulsion
7.4.5.4. South Korea
7.4.5.4.1. Key market trends, growth factors and opportunities
7.4.5.4.2. Market size and forecast, by Age Group
7.4.5.4.3. Market size and forecast, by Sales Channel
7.4.5.4.4. Market size and forecast, by Propulsion
7.4.5.5. Rest of Asia-Pacific
7.4.5.5.1. Key market trends, growth factors and opportunities
7.4.5.5.2. Market size and forecast, by Age Group
7.4.5.5.3. Market size and forecast, by Sales Channel
7.4.5.5.4. Market size and forecast, by Propulsion
7.5. LAMEA
7.5.1. Key trends and opportunities
7.5.2. Market size and forecast, by Age Group
7.5.3. Market size and forecast, by Sales Channel
7.5.4. Market size and forecast, by Propulsion
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Key market trends, growth factors and opportunities
7.5.5.1.2. Market size and forecast, by Age Group
7.5.5.1.3. Market size and forecast, by Sales Channel
7.5.5.1.4. Market size and forecast, by Propulsion
7.5.5.2. Middle East
7.5.5.2.1. Key market trends, growth factors and opportunities
7.5.5.2.2. Market size and forecast, by Age Group
7.5.5.2.3. Market size and forecast, by Sales Channel
7.5.5.2.4. Market size and forecast, by Propulsion
7.5.5.3. Africa
7.5.5.3.1. Key market trends, growth factors and opportunities
7.5.5.3.2. Market size and forecast, by Age Group
7.5.5.3.3. Market size and forecast, by Sales Channel
7.5.5.3.4. Market size and forecast, by Propulsion
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning Strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
9.1. Costzon
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.2. Huffy Corporation
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Key strategic moves and developments
9.3. Razor USA LLC
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.4. TOBBI
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.5. Suzuki Motor Corporation
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments
9.6. Honda Motor Co., Ltd.
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.7. Yamaha Motor Co., Ltd.
9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.8. Kawasaki Heavy Industries, Ltd.
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.9. KTM AG
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.9.7. Key strategic moves and developments
9.10. woom GmbH
9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Key strategic moves and developments
List of Tables
Table 01. Global Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 02. Ride on Bikes Market for 1 to 6 Years, by Region, 2021-2031 (Revenue, $Million)
Table 03. Ride on Bikes Market for 7 to 12 Years, by Region, 2021-2031 (Revenue, $Million)
Table 04. Ride on Bikes Market for Greater Than 12 Years, by Region, 2021-2031 (Revenue, $Million)
Table 05. Global Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 06. Ride on Bikes Market for Offline, by Region, 2021-2031 (Revenue, $Million)
Table 07. Ride on Bikes Market for Online, by Region, 2021-2031 (Revenue, $Million)
Table 08. Global Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 09. Ride on Bikes Market for Non-Motorized, by Region, 2021-2031 (Revenue, $Million)
Table 10. Ride on Bikes Market for Motorized, by Region, 2021-2031 (Revenue, $Million)
Table 11. Ride on Bikes Market, by Region, 2021-2031 (Revenue, $Million)
Table 12. North America Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 13. North America Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 14. North America Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 15. North America Ride on Bikes Market, by Country, 2021-2031 (Revenue, $Million)
Table 16. U.S. Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 17. U.S. Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 18. U.S. Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 19. Canada Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 20. Canada Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 21. Canada Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 22. Mexico Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 23. Mexico Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 24. Mexico Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 25. Europe Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 26. Europe Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 27. Europe Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 28. Europe Ride on Bikes Market, by Country, 2021-2031 (Revenue, $Million)
Table 29. UK Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 30. UK Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 31. UK Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 32. Germany Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 33. Germany Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 34. Germany Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 35. France Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 36. France Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 37. France Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 38. Italy Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 39. Italy Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 40. Italy Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 41. Rest of Europe Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 42. Rest of Europe Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 43. Rest of Europe Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 44. Asia-Pacific Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 45. Asia-Pacific Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 46. Asia-Pacific Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 47. Asia-Pacific Ride on Bikes Market, by Country, 2021-2031 (Revenue, $Million)
Table 48. China Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 49. China Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 50. China Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 51. India Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 52. India Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 53. India Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 54. Japan Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 55. Japan Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 56. Japan Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 57. South Korea Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 58. South Korea Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 59. South Korea Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 60. Rest of Asia-Pacific Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 61. Rest of Asia-Pacific Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 62. Rest of Asia-Pacific Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 63. LAMEA Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 64. LAMEA Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 65. LAMEA Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 66. LAMEA Ride on Bikes Market, by Country, 2021-2031 (Revenue, $Million)
Table 67. Latin America Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 68. Latin America Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 69. Latin America Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 70. Middle East Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 71. Middle East Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 72. Middle East Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 73. Africa Ride on Bikes Market, by Age Group, 2021-2031 (Revenue, $Million)
Table 74. Africa Ride on Bikes Market, by Sales Channel, 2021-2031 (Revenue, $Million)
Table 75. Africa Ride on Bikes Market, by Propulsion, 2021-2031 (Revenue, $Million)
Table 76. Costzon: Key Executives
Table 77. Costzon: Company Snapshot
Table 78. Costzon: Product Segments
Table 79. Costzon: Product Portfolio
Table 80. Huffy Corporation: Key Executives
Table 81. Huffy Corporation: Company Snapshot
Table 82. Huffy Corporation: Product Segments
Table 83. Huffy Corporation: Product Portfolio
Table 84. Huffy Corporation: Key Strategies
Table 85. Razor Usa LLC: Key Executives
Table 86. Razor Usa LLC: Company Snapshot
Table 87. Razor Usa LLC: Product Segments
Table 88. Razor Usa LLC: Product Portfolio
Table 89. Tobbi: Key Executives
Table 90. Tobbi: Company Snapshot
Table 91. Tobbi: Product Segments
Table 92. Tobbi: Product Portfolio
Table 93. Suzuki Motor Corporation: Key Executives
Table 94. Suzuki Motor Corporation: Company Snapshot
Table 95. Suzuki Motor Corporation: Product Segments
Table 96. Suzuki Motor Corporation: Product Portfolio
Table 97. Suzuki Motor Corporation: Key Strategies
Table 98. Honda Motor Co. Ltd.: Key Executives
Table 99. Honda Motor Co. Ltd.: Company Snapshot
Table 100. Honda Motor Co. Ltd.: Product Segments
Table 101. Honda Motor Co. Ltd.: Product Portfolio
Table 102. Yamaha Motor Co. Ltd.: Key Executives
Table 103. Yamaha Motor Co. Ltd.: Company Snapshot
Table 104. Yamaha Motor Co. Ltd.: Product Segments
Table 105. Yamaha Motor Co. Ltd.: Product Portfolio
Table 106. Kawasaki Heavy Industries, Ltd.: Key Executives
Table 107. Kawasaki Heavy Industries, Ltd.: Company Snapshot
Table 108. Kawasaki Heavy Industries, Ltd.: Product Segments
Table 109. Kawasaki Heavy Industries, Ltd.: Product Portfolio
Table 110. Ktm AG: Key Executives
Table 111. Ktm AG: Company Snapshot
Table 112. Ktm AG: Product Segments
Table 113. Ktm AG: Product Portfolio
Table 114. Ktm AG: Key Strategies
Table 115. Woom GmbH: Key Executives
Table 116. Woom GmbH: Company Snapshot
Table 117. Woom GmbH: Product Segments
Table 118. Woom GmbH: Product Portfolio
Table 119. Woom GmbH: Key Strategies
List of Figures
Figure 01. Ride on Bikes Market, 2021-2031
Figure 02. Segmentation of Ride on Bikes Market, 2021-2031
Figure 03. Top Investment Pockets in Ride on Bikes Market (2022-2031)
Figure 04. Moderate Bargaining Power of Suppliers
Figure 05. Low Bargaining Power of Buyers
Figure 06. Moderate Threat of Substitutes
Figure 07. Moderate Threat of New Entrants
Figure 08. Moderate Intensity of Rivalry
Figure 09. Drivers, Restraints and Opportunities: Globalride on Bikes Market
Figure 10. Ride on Bikes Market, by Age Group, 2021(%)
Figure 11. Comparative Share Analysis of Ride on Bikes Market for 1 to 6 Years, by Country 2021-2031(%)
Figure 12. Comparative Share Analysis of Ride on Bikes Market for 7 to 12 Years, by Country 2021-2031(%)
Figure 13. Comparative Share Analysis of Ride on Bikes Market for Greater Than 12 Years, by Country 2021-2031(%)
Figure 14. Ride on Bikes Market, by Sales Channel, 2021(%)
Figure 15. Comparative Share Analysis of Ride on Bikes Market for Offline, by Country 2021-2031(%)
Figure 16. Comparative Share Analysis of Ride on Bikes Market for Online, by Country 2021-2031(%)
Figure 17. Ride on Bikes Market, by Propulsion, 2021(%)
Figure 18. Comparative Share Analysis of Ride on Bikes Market for Non-Motorized, by Country 2021-2031(%)
Figure 19. Comparative Share Analysis of Ride on Bikes Market for Motorized, by Country 2021-2031(%)
Figure 20. Ride on Bikes Market by Region, 2021
Figure 21. U.S. Ride on Bikes Market, 2021-2031 ($Million)
Figure 22. Canada Ride on Bikes Market, 2021-2031 ($Million)
Figure 23. Mexico Ride on Bikes Market, 2021-2031 ($Million)
Figure 24. UK Ride on Bikes Market, 2021-2031 ($Million)
Figure 25. Germany Ride on Bikes Market, 2021-2031 ($Million)
Figure 26. France Ride on Bikes Market, 2021-2031 ($Million)
Figure 27. Italy Ride on Bikes Market, 2021-2031 ($Million)
Figure 28. Rest of Europe Ride on Bikes Market, 2021-2031 ($Million)
Figure 29. China Ride on Bikes Market, 2021-2031 ($Million)
Figure 30. India Ride on Bikes Market, 2021-2031 ($Million)
Figure 31. Japan Ride on Bikes Market, 2021-2031 ($Million)
Figure 32. South Korea Ride on Bikes Market, 2021-2031 ($Million)
Figure 33. Rest of Asia-Pacific Ride on Bikes Market, 2021-2031 ($Million)
Figure 34. Latin America Ride on Bikes Market, 2021-2031 ($Million)
Figure 35. Middle East Ride on Bikes Market, 2021-2031 ($Million)
Figure 36. Africa Ride on Bikes Market, 2021-2031 ($Million)
Figure 37. Top Winning Strategies, by Year
Figure 38. Top Winning Strategies, by Development
Figure 39. Top Winning Strategies, by Company
Figure 40. Product Mapping of Top 10 Players
Figure 41. Competitive Dashboard
Figure 42. Competitive Heatmap: Ride on Bikes Market
Figure 43. Top Player Positioning, 2021
Figure 44. Suzuki Motor Corporation: Net Sales, 2019-2021 ($Million)
Figure 45. Suzuki Motor Corporation: Revenue Share by Segment, 2021 (%)
Figure 46. Suzuki Motor Corporation: Revenue Share by Region, 2021 (%)
Figure 47. Honda Motor Co. Ltd.: Research & Development Expenditure, 2019-2021
Figure 48. Honda Motor Co. Ltd.: Net Sales, 2019-2021 ($Million)
Figure 49. Honda Motor Co. Ltd.: Revenue Share by Segment, 2021 (%)
Figure 50. Honda Motor Co. Ltd.: Revenue Share by Region, 2021 (%)
Figure 51. Yamaha Motor Co. Ltd.: Research & Development Expenditure, 2019-2021
Figure 52. Yamaha Motor Co. Ltd.: Net Sales, 2019-2021 ($Million)
Figure 53. Yamaha Motor Co. Ltd.: Revenue Share by Segment, 2021 (%)
Figure 54. Yamaha Motor Co. Ltd.: Revenue Share by Region, 2021 (%)
Figure 55. Kawasaki Heavy Industries, Ltd.: Research & Development Expenditure, 2019-2021
Figure 56. Kawasaki Heavy Industries, Ltd.: Net Sales, 2019-2021 ($Million)
Figure 57. Kawasaki Heavy Industries, Ltd.: Revenue Share by Segment, 2021 (%)
Figure 58. Ktm AG: Research & Development Expenditure, 2019-2021
Figure 59. Ktm AG: Net Sales, 2019-2021 ($Million)
Figure 60. Ktm AG: Revenue Share by Segment, 2021 (%)
Figure 61. Ktm AG: Revenue Share by Region, 2021 (%)
Executive Summary
The Ride on bikes market is likely to experience a growth rate of 7.4% from 2022-2031 owing to increasing market demand for motorized ride on bikes.Ride on bikes refer to toys that can be ridden on by kids and are designed to look similar to real life motorbikes. Ride on bikes may be battery powered or may be powered by a child’s feet through pedaling or pushing. Ride on bikes may be powered by children, pushed or pulled by parent, or may even be motorized. Self-propelled toys could be foot-powered or pedal-powered and children generally use a foot-powered toy before they are strong and coordinated enough to use a pedal-powered toy.
The ride on bikes designed for age group 1 to 6 years are designed for babies and toddlers. There is an increase in demand for ride on bikes for kids of the age group of 1 to 6 years to master physical skills like balance and core strength. `These bikes are designed to be lightweight, simple to use, and easy to ride. These bikes are sometimes powered by a rechargeable battery. Pacific Cycle, the parent company of renowned brands such as KidTrax provide ride on bikes, vespas, motorcycles, and others for kids up to 8 years and above. The company offers products such as Vespa Scooter Ride-On, 24V KTX Mini Bike, Toddler Motorcycle, and others.
Significant impacting factors in growth of the global ride on bikes market include increase in demand for ride on bikes for development of gross and motor skills in kids, rise in demand for ride on bikes for racing and off-road driving, and introduction of new features in ride on bikes. However, surge in popularity of online games among kids and increase in battery prices hamper the growth of the market. Furthermore, rise in inclination towards biking as a physical activity and surge in popularity of lightweight electric balance bikes are the factors expected to offer growth opportunities during the forecast period.
The market also offers growth opportunities to the key players in the market. There has been rise in demand for lightweight electric balance bikes for kids. Electric balance bikes are designed to provide a fun riding experience for kids that are learning balance and bike riding. There is an increase in demand for electric balance bikes among kids for cycling activities. Electric balance bikes provide the ability to safely learn bike handling skills without pedaling at the same time which boosts confidence in young riders.
Furthermore, manufacturers design electric balance bikes with advanced and innovative components for toddlers and kids to develop their confidence and balance. For instance, in July 2020, Spanish mountain bike manufacturer Mondraker launched electric-assist balance bikes using the company’s own new throttle-actuated motor and battery. The innovative technology used in the electric balance bikes is expected to accelerate skills and inspiration in kids.
The ride on bikes market is segmented on the basis of age, propulsion, distribution channel, and region. By propulsion, it is divided into motorized and non-motorized. On the basis of age, it is segmented into 1 to 6 years, 6 to 12 years, and greater than 12 years. By distribution channel, the market is divided into online, and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The leading companies profiled in the report include Razor USA LLC, TOBBI, Suzuki Motor Corporation, Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd., KTM AG, Costzon, Huffy Corporation, Woom GmbH, and Yamaha Motor Co., Ltd. The players in the market have been actively engaged in the adoption various Strategies such as acquisition, product launch and partnership to remain competitive and gain advantage over the competitors in the market. For instance, in September 2022, KTM AG launched a new electric dirt bike for kids, The new SX-E 3. This new SX-E 3 comes with various features such as permanent magnet motor, tip-over sensor, and others. In April 2022, Woom launched the first of its kind urban meets cargo children's bike name as woom NOW commuter/cargo hybrid bike for kids and this bike is super-safe and kid-aligned architecture from previous woom models.
In addition, manufacturers of ride on bikes collaborate with other bike manufacturers to accelerate the sales of their products. For instance, in October 2022, Volcon signed a co-branding and distribution agreement with Torrot Electric Europa, S.A. to offer a wide range of youth electric motorcycles for kids 3 to 16 years of age.
Key Market Insights
By age group, the 7 to 12 years segment was the highest revenue contributor to the market, and is estimated to reach $6.8 billion by 2031, with a CAGR of 6.7%.Based on sales channel, the offline segment was the highest revenue contributor to the market, with $5.3 billion in 2021, and is estimated to reach $9.0 billion by 2031, with a CAGR of 5.5%.
Based on region, North America was the highest revenue contributor, accounting for $3.1 billion in 2021, and is estimated to reach $5.6 billion by 2031, with a CAGR of 6.3%.
Companies Mentioned
- Razor USA LLC
- TOBBI
- Suzuki Motor Corporation
- Honda Motor Co., Ltd.
- Kawasaki Heavy Industries, Ltd.
- KTM AG
- Costzon
- woom GmbH
- Yamaha Motor Co., Ltd.
- Huffy Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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