Retail E-Commerce in Hong Kong, China

Following a marginal decline the previous year, e-commerce in Hong Kong returned to double-digit current value growth in 2024, supported by the performance of HKTVmall, as well as online delivery platforms such as Deliveroo and Keeta, along with Temu and fast fashion player Shein. The success of e-commerce can be attributed to greater user penetration in Hong Kong, with estimates of a 53% penetration rate among local consumers.

The Retail E-Commerce in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.