Retail E-Commerce in the Philippines

Fuelled by economic recovery and increasing internet penetration, e-commerce in the Philippines experienced significant expansion in 2024. As more Filipino consumers returned to their physical offices, busier lifestyles drove a growing reliance on the convenience of online shopping. Major online marketplaces such as Lazada, Shopee, and Zalora were instrumental in boosting sales through their unmatched product variety and competitive pricing - especially during key promotional periods.

The Retail E-Commerce in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.