Power Sports Global Market Report 2024

Power sports, a subset of the motorsports category, is characterized by high-performance engines and controlled handlebars for maneuvering. Unlike enclosed spaces in traditional cars or vehicles, the rider typically sits on a saddle when using power sports vehicles. These vehicles are commonly employed in races and similar sporting events.

The primary vehicle types in power sports include all-terrain vehicles, side-by-side vehicles, personal watercraft, snowmobiles, and heavyweight motorcycles. A power sports vehicle is described as a vehicle riding on low-pressure tires, featuring a seat that the operator straddles along with steering handlebars. These vehicles are available in various models, including multi-personal, sit-down, and stand-up, and can be utilized for both on-road and off-road purposes.

The power sports market research report is one of a series of new reports that provides power sports market statistics, including power sports industry global market size, regional shares, competitors with a power sports market share, detailed power sports market segments, market trends and opportunities and any further data you may need to thrive in the power sports industry. This power sports market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The power sports market size has grown strongly in recent years. It will grow from $33.37 billion in 2023 to $35.74 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%.
The growth observed in the historical period can be attributed to factors such as the increased demand for recreational and outdoor activities, the growth in off-road and adventure sports, the expansion of motorsports and racing, the development of high-performance vehicles, and the establishment of regulatory standards focusing on safety and emissions.

The power sports market size is expected to see strong growth in the next few years. It will grow to $46.96 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%. The anticipated growth in the forecast period can be attributed to several factors, including the development of customized power sports vehicles tailored for specific needs, the expansion of electric and eco-friendly options, the growth in electric motorcycles and e-bikes, innovation in autonomous and smart vehicles, and the increased utilization of power sports vehicles in urban mobility solutions. Major trends expected in the forecast period encompass the rise of electric and hybrid power sports vehicles, a focus on regulatory compliance to enhance safety in power sports, the integration of smart and connected features in power sports experiences, the development of autonomous and semi-autonomous power sports, and the provision of personalized power sports experiences and rental services.

The growth of the power sports market is anticipated to be driven by the increasing prevalence of sports activities. Sports activities encompass various engagements such as coaching, officiating, and active participation in practices and contests. The rising popularity of power sports, known for delivering thrilling experiences and outdoor recreational pursuits, is fueling the demand for power sports. For example, in January 2023, the Australian Government's Department of Health and Aged Care reported that over 90% of adults actively participate in sports, with approximately 3 million youngsters and nearly 13 million adults engaging in athletics annually. The participation of 3.1 million Australians in volunteer roles related to sports and active leisure further highlights the growing interest in sports, contributing to the expansion of the power sports market.

The surge in participation in recreational activities is expected to be a driving force behind the growth of the power sports market. Recreational activities, pursued during leisure time for relaxation and rejuvenation, often involve the use of power sports vehicles such as bikes and boats. The demand for these vehicles is rising, driven by activities like snowmobiling and off-road biking. In November 2022, the U.S. Bureau of Economic Analysis (BEA) reported that the outdoor recreation sector accounted for $454.0 billion, or 1.9% of the country's GDP in 2021. The economic contribution of outdoor recreation varied by state, ranging from 1.3% in New York and Connecticut to 4.8% in Hawaii. Consequently, the increasing participation in recreational pursuits, including snowmobiling and off-road biking, is fostering the growth of the power sports market.

Key companies in the power sports sector are actively incorporating next-generation technologies like safety and driver-assistive systems to enhance safety measures and reduce traffic collision fatalities. These technologies, involving sensors and cameras for detecting obstacles and avoiding collisions, aim to meet customer demands and strengthen market positions. Honda Motor Co., Ltd., a Japanese automaker and power equipment manufacturer, announced improvements to its safety and driver assistance systems, the Honda Sensing 360 and the Honda Sensing Elite, in November 2022. The Honda Sensing 360 system, an enhanced version of existing advanced driver assistance systems (ADAS), provides a comprehensive 360-degree view of the vehicle's surroundings and is set to become standard on all new Honda and Acura vehicles sold in the United States by 2030.

Technological advancements represent a prominent trend in the power sports market. For instance, in March 2021, Bombardier Recreational Products (BRP) Inc., a Canadian power sports vehicle manufacturer, pledged a $300 million investment to electrify its entire vehicle lineup by 2026. The company's commitment to integrating electric drivetrains reflects an industry shift and a dedication to providing customers with more electric options, thereby contributing to the transformation of the power sports market.

In January 2022, The Toro Company, a U.S.-based provider of outdoor environment solutions, acquired The Intimidator Group Inc for $400 million. This strategic acquisition positions The Toro Company to strengthen its presence in the zero-turn mower market and emerge as a formidable player in the industry. The Intimidator Group Inc is a U.S.-based manufacturer of side-by-side vehicles.

Major companies operating in the power sports market include Polaris Inc., Kawasaki Heavy Industries Motorcycle & Engine Company, Yamaha Motor Co. Ltd., Honda Motor Company Ltd., Suzuki Motor Corporation, Harley-Davidson Inc., Kubota Corporation, Kymco, Arctic Cat Inc., Bombardier Recreational Products Inc., Textron Inc., Ducati Motor Holding S.p.A., Triumph Motorcycles Ltd., Feishen Group, Zero Motorcycles Inc., Hisun Motors Corp, American Honda Motor Co., KTM AG, BMW Motorrad, Piaggio & C. SpA, CFMOTO Powersports Inc., Deere & Company, Mahindra & Mahindra Ltd., Caterpillar Inc., J.C. Bamford Excavators Ltd., Komatsu Ltd., Atturo Tire Corporation, Logan Powersports Group, Sportech Inc., STR Motorsports

North America was the largest region in the power sports market in 2023. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the power sports market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the power sports market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The power sports market consists of sales of water scooter, motorcycles and quad bike. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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