Power Sports Market Report 2026

The power sports market size has grown strongly in recent years. It will grow from $37.04 billion in 2025 to $39.49 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to growth of motorsports culture, rising disposable income among enthusiasts, expansion of off road recreational activities, popularity of adventure tourism, advancements in internal combustion engine performance.

The power sports market size is expected to see strong growth in the next few years. It will grow to $51.62 billion in 2030 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to increasing electric vehicle penetration, growth in organized racing events, rising focus on eco friendly recreation, expansion of connected vehicle technologies, increasing demand for premium and customized vehicles. Major trends in the forecast period include rising adoption of electric power sports vehicles, growing demand for high performance off road models, increasing integration of advanced rider assistance systems, expansion of recreational and adventure sports participation, demand for lightweight and durable vehicle components.

The rise in sports activities is expected to support the growth of the power sports market going forward. Sports activities refer to performing or engaging in a sport in any capacity, including but not limited to coaching, officiating, and participating in practice and competitions. The increasing popularity of power sports is linked to thrilling experiences and outdoor recreational activities, which has driven higher demand for power sports. For example, in April 2025, according to Table Tennis England, a UK-based national governing body for the sport, around 388,700 adults aged 16 and above in England played table tennis at least twice in the previous 28 days, marking an 11% year-on-year rise in participation. Therefore, the growing number of sports activities is contributing to the expansion of the power sports market.

Major companies operating in the power sports market are focusing on developing advanced solutions, such as high-performance utility side-by-side vehicles, to enhance towing capacity, hauling efficiency, and overall productivity for heavy-load tasks. High-performance utility side-by-side vehicles refer to technological innovations in powersports that integrate powerful engines and advanced drivetrains to improve performance, durability, and user experience. For instance, in August 2023, Polaris Inc., a US-based automotive manufacturer, launched the RANGER XD 1500, the industry’s first utility side-by-side equipped with a 1500cc 3-cylinder ProStar engine and Punch Powertrain’s advanced CVT technology. Designed to deliver exceptional towing and hauling capabilities, the RANGER XD 1500 offers an industry-leading 110 HP, 105 lb-ft of torque, and a towing capacity of 3,500 lbs, nearly 40% higher than previous models, setting a new benchmark in the utility side-by-side segment.

In January 2025, Advik, an India-based automotive components manufacturer, acquired Powersports MTG for an undisclosed amount. With this acquisition, Advik aims to broaden its presence in the powersports market by integrating Powersports MTG’s advanced braking technologies into its product range, strengthening its offerings in high-performance braking systems for motorcycles, ATVs, and other powersports vehicles. Powersports MTG is a Germany-based manufacturer specializing in mechanical and hydraulic braking systems and clutch systems for two-wheelers.

Major companies operating in the power sports market are Polaris Inc., Kawasaki Heavy Industries Motorcycle & Engine Company, Yamaha Motor Co. Ltd., Honda Motor Company Ltd., Suzuki Motor Corporation, Harley-Davidson Inc., Kymco, Arctic Cat Inc., Bombardier Recreational Products Inc., Textron Inc., Ducati Motor Holding S.p.A., Triumph Motorcycles Ltd., Feishen Group, Zero Motorcycles Inc., Hisun Motors Corp, American Honda Motor Co., KTM AG, BMW Motorrad, Piaggio & C. SpA, CFMOTO Powersports Inc., Mahindra & Mahindra Ltd.

North America was the largest region in the power sports market in 2025. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the power sports market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the power sports market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The power sports market consists of sales of water scooter, motorcycles and quad bike. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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