The yoga mat market size has grown strongly in recent years. It will grow from $13.24 billion in 2024 to $14.23 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increasing health awareness, rising yoga popularity, changing lifestyle trends, social media influence, increased disposable income.
The yoga mat market size is expected to see strong growth in the next few years. It will grow to $20.2 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to continued health and wellness trends, expansion of yoga and fitness industry, innovations in material and design, e-commerce growth, promotional activities and partnerships. Major trends in the forecast period include popularity of biodegradable and recyclable mats, customization options for personalized experiences, emphasis on anti-microbial and hygienic properties, incorporation of natural and organic components, alignment with wellness and mindfulness trends.
The escalating popularity of yoga is anticipated to fuel the growth of the yoga mat market in the upcoming forecast period. The global upsurge in yoga practice has resulted in heightened demand for specialized equipment and accessories, notably yoga mats. For instance, as reported by Yoga Earth in September 2023, 61% of individuals engaged in yoga sought increased flexibility, while 56% pursued yoga for stress relief, and over 30% began practicing yoga to alleviate symptoms of depression. This growing interest in yoga and its multifaceted benefits serves as a driving force behind the increased demand for the yoga mat market, as practitioners seek quality mats to support their practice and enhance their experience.
The surge in health and wellness awareness is expected to fuel the growth of the yoga mat market in the projected period. Within the realm of health and wellness consciousness, yoga mats serve as fundamental tools, supporting physical, mental, and emotional well-being. These mats provide a comfortable surface for yoga and mindfulness practices, aiding in the improvement of flexibility, balance, and overall holistic health. Health and wellness consciousness denotes an individual's heightened awareness and comprehension of their overall well-being, encompassing the adoption of behaviors and lifestyle choices that contribute to maintaining good health. For example, as per a Nutrisystem poll conducted in October 2022 among 2,000 U.S. adults aged 30 and above, over 70% indicated an increased level of health consciousness. Consequently, the growing emphasis on health and wellness consciousness is driving the surge in demand for yoga mats within the market.
The launch of eco-friendly products is a significant trend in the yoga mat market, with major companies focusing on manufacturing environmentally friendly mats to attract more customers and remain competitive. For example, in July 2023, First Mats, a UK-based floor matting supplier, introduced a new range of eco-friendly logo mats made from ECONYL, a regenerated nylon yarn. These mats represent an evolution of their popular logo mats and are created from discarded nylon waste, such as fishing nets, effectively turning waste into a valuable resource. Additionally, the mats are produced with phthalate-free rubber and contain 34% recycled nitrile rubber content, further enhancing their eco-friendly credentials.
Leading companies in the yoga mat market are increasingly concentrating on innovative products, such as smart yoga mats that track daily practice. These smart mats offer real-time feedback on postures and alignment, provide step-by-step guidance for entering poses, feature personalized yoga programs, and include posture analysis with progress reports after each session. For example, in June 2022, YogiFi, an India-based startup, introduced its YogiFi Gen 2, a smart yoga mat designed to enhance user experience through advanced posture tracking and real-time feedback, catering to a global user base across 17 countries. This mat facilitates interactive yoga sessions without the need for cameras, ensuring user privacy while delivering personalized coaching and multi-workout tracking capabilities.
Major companies in the yoga mat market are increasingly adopting a strategic partnership approach to enhance multi-device experiences, making them more personalized and intuitive. Strategic partnerships involve companies leveraging each other's strengths and resources to achieve mutual benefits and success. For example, in June 2023, YogiFi, an India-based manufacturing company, formed a partnership with Samsung Electronics Co. Ltd., a South Korea-based electronics company. Through this collaboration, the companies aim to enhance accessibility to yoga for consumers by integrating Samsung's smart TVs with YogiFi's AI-enabled yoga mat and app. The YogiFi smart mat is equipped with sensors that track yoga poses and postures, providing real-time feedback on a paired Samsung smart TV. This strategic partnership leverages Samsung's expertise in smart TV technology and YogiFi's innovative approach to yoga practice, offering consumers an enhanced and interactive yoga experience.
Major companies operating in the yoga mat market include Lululemon Athletica Inc., Microcell Composite Company, Alo Yoga Inc., prAna Living LLC, Ningbo Mylon Rubber & Plastic Co Ltd., Gaiam Brands LLC, Manduka LLC, Suga International Holdings Limited, Fabrication Enterprises Inc., Khataland LLC, Body-Solid Inc., Liforme Ltd, Hugger Mugger Yoga Products, Yoga Direct LLC, Barefoot Yoga Co, Winboss International Co Ltd., Elysian Enterprise Co Ltd., JadeYoga LLC, Xiamen Sanfan Sports Products Co Ltd., Hefei Bodyup Sports Co Ltd., La Vie Boheme Yoga LLC, Ecoyoga Ltd.
Asia-Pacific was the largest region in the yoga mat market in 2024. The regions covered in the yoga mat market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the yoga mat market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
A yoga mat is a specially designed mat, typically 3.175 mm thick, used to provide comfort, balance, and support during yoga practice and prevent slipping of hands and feet.
The main materials used to manufacture yoga mats include natural rubber, polyvinyl chloride (PVC), polyurethane, thermoplastic elastomer, and others. These mats are widely available for purchase through various channels, including e-commerce platforms, supermarkets, hypermarkets, and specialty stores. They are commonly used by yoga and fitness clubs, households, and other individuals for practicing yoga and fitness activities.
The yoga mat market research report is one of a series of new reports that provides yoga mat market statistics, including yoga mat industry global market size, regional shares, competitors with a yoga mat market share, detailed yoga mat market segments, market trends and opportunities, and any further data you may need to thrive in the yoga mat industry. This yoga mat market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The yoga mat market consists of sales of jute, cotton, hemp fiber, cork, and polybutylene terephthalate. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The yoga mat market size is expected to see strong growth in the next few years. It will grow to $20.2 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to continued health and wellness trends, expansion of yoga and fitness industry, innovations in material and design, e-commerce growth, promotional activities and partnerships. Major trends in the forecast period include popularity of biodegradable and recyclable mats, customization options for personalized experiences, emphasis on anti-microbial and hygienic properties, incorporation of natural and organic components, alignment with wellness and mindfulness trends.
The escalating popularity of yoga is anticipated to fuel the growth of the yoga mat market in the upcoming forecast period. The global upsurge in yoga practice has resulted in heightened demand for specialized equipment and accessories, notably yoga mats. For instance, as reported by Yoga Earth in September 2023, 61% of individuals engaged in yoga sought increased flexibility, while 56% pursued yoga for stress relief, and over 30% began practicing yoga to alleviate symptoms of depression. This growing interest in yoga and its multifaceted benefits serves as a driving force behind the increased demand for the yoga mat market, as practitioners seek quality mats to support their practice and enhance their experience.
The surge in health and wellness awareness is expected to fuel the growth of the yoga mat market in the projected period. Within the realm of health and wellness consciousness, yoga mats serve as fundamental tools, supporting physical, mental, and emotional well-being. These mats provide a comfortable surface for yoga and mindfulness practices, aiding in the improvement of flexibility, balance, and overall holistic health. Health and wellness consciousness denotes an individual's heightened awareness and comprehension of their overall well-being, encompassing the adoption of behaviors and lifestyle choices that contribute to maintaining good health. For example, as per a Nutrisystem poll conducted in October 2022 among 2,000 U.S. adults aged 30 and above, over 70% indicated an increased level of health consciousness. Consequently, the growing emphasis on health and wellness consciousness is driving the surge in demand for yoga mats within the market.
The launch of eco-friendly products is a significant trend in the yoga mat market, with major companies focusing on manufacturing environmentally friendly mats to attract more customers and remain competitive. For example, in July 2023, First Mats, a UK-based floor matting supplier, introduced a new range of eco-friendly logo mats made from ECONYL, a regenerated nylon yarn. These mats represent an evolution of their popular logo mats and are created from discarded nylon waste, such as fishing nets, effectively turning waste into a valuable resource. Additionally, the mats are produced with phthalate-free rubber and contain 34% recycled nitrile rubber content, further enhancing their eco-friendly credentials.
Leading companies in the yoga mat market are increasingly concentrating on innovative products, such as smart yoga mats that track daily practice. These smart mats offer real-time feedback on postures and alignment, provide step-by-step guidance for entering poses, feature personalized yoga programs, and include posture analysis with progress reports after each session. For example, in June 2022, YogiFi, an India-based startup, introduced its YogiFi Gen 2, a smart yoga mat designed to enhance user experience through advanced posture tracking and real-time feedback, catering to a global user base across 17 countries. This mat facilitates interactive yoga sessions without the need for cameras, ensuring user privacy while delivering personalized coaching and multi-workout tracking capabilities.
Major companies in the yoga mat market are increasingly adopting a strategic partnership approach to enhance multi-device experiences, making them more personalized and intuitive. Strategic partnerships involve companies leveraging each other's strengths and resources to achieve mutual benefits and success. For example, in June 2023, YogiFi, an India-based manufacturing company, formed a partnership with Samsung Electronics Co. Ltd., a South Korea-based electronics company. Through this collaboration, the companies aim to enhance accessibility to yoga for consumers by integrating Samsung's smart TVs with YogiFi's AI-enabled yoga mat and app. The YogiFi smart mat is equipped with sensors that track yoga poses and postures, providing real-time feedback on a paired Samsung smart TV. This strategic partnership leverages Samsung's expertise in smart TV technology and YogiFi's innovative approach to yoga practice, offering consumers an enhanced and interactive yoga experience.
Major companies operating in the yoga mat market include Lululemon Athletica Inc., Microcell Composite Company, Alo Yoga Inc., prAna Living LLC, Ningbo Mylon Rubber & Plastic Co Ltd., Gaiam Brands LLC, Manduka LLC, Suga International Holdings Limited, Fabrication Enterprises Inc., Khataland LLC, Body-Solid Inc., Liforme Ltd, Hugger Mugger Yoga Products, Yoga Direct LLC, Barefoot Yoga Co, Winboss International Co Ltd., Elysian Enterprise Co Ltd., JadeYoga LLC, Xiamen Sanfan Sports Products Co Ltd., Hefei Bodyup Sports Co Ltd., La Vie Boheme Yoga LLC, Ecoyoga Ltd.
Asia-Pacific was the largest region in the yoga mat market in 2024. The regions covered in the yoga mat market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the yoga mat market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
A yoga mat is a specially designed mat, typically 3.175 mm thick, used to provide comfort, balance, and support during yoga practice and prevent slipping of hands and feet.
The main materials used to manufacture yoga mats include natural rubber, polyvinyl chloride (PVC), polyurethane, thermoplastic elastomer, and others. These mats are widely available for purchase through various channels, including e-commerce platforms, supermarkets, hypermarkets, and specialty stores. They are commonly used by yoga and fitness clubs, households, and other individuals for practicing yoga and fitness activities.
The yoga mat market research report is one of a series of new reports that provides yoga mat market statistics, including yoga mat industry global market size, regional shares, competitors with a yoga mat market share, detailed yoga mat market segments, market trends and opportunities, and any further data you may need to thrive in the yoga mat industry. This yoga mat market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The yoga mat market consists of sales of jute, cotton, hemp fiber, cork, and polybutylene terephthalate. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Yoga Mat Market Characteristics3. Yoga Mat Market Trends and Strategies4. Yoga Mat Market - Macro Economic Scenario Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Yoga Mat Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Yoga Mat Market34. Recent Developments in the Yoga Mat Market
5. Global Yoga Mat Growth Analysis and Strategic Analysis Framework
6. Yoga Mat Market Segmentation
7. Yoga Mat Market Regional and Country Analysis
8. Asia-Pacific Yoga Mat Market
9. China Yoga Mat Market
10. India Yoga Mat Market
11. Japan Yoga Mat Market
12. Australia Yoga Mat Market
13. Indonesia Yoga Mat Market
14. South Korea Yoga Mat Market
15. Western Europe Yoga Mat Market
16. UK Yoga Mat Market
17. Germany Yoga Mat Market
18. France Yoga Mat Market
19. Italy Yoga Mat Market
20. Spain Yoga Mat Market
21. Eastern Europe Yoga Mat Market
22. Russia Yoga Mat Market
23. North America Yoga Mat Market
24. USA Yoga Mat Market
25. Canada Yoga Mat Market
26. South America Yoga Mat Market
27. Brazil Yoga Mat Market
28. Middle East Yoga Mat Market
29. Africa Yoga Mat Market
30. Yoga Mat Market Competitive Landscape and Company Profiles
31. Yoga Mat Market Other Major and Innovative Companies
35. Yoga Mat Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Yoga Mat Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on yoga mat market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for yoga mat? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The yoga mat market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Material: Natural Rubber; Polyvinyl Chloride; Polyurethane; Thermoplastic Elastomer; Other Materials2) By Distribution Channel: E- Commerce; Supermarket and Hypermarket; Specialty Store
3) By End User: Yoga and Fitness Clubs; Household; Other End-Users
Subsegments:
1) By Natural Rubber: Organic Natural Rubber; Recycled Natural Rubber2) By Polyvinyl Chloride (PVC): Standard PVC; Eco-Friendly PVC
3) By Polyurethane (PU): Open-Cell PU; Closed-Cell PU
4) By Thermoplastic Elastomer (TPE): Biodegradable TPE; Non-Toxic TPE
5) By Other Materials: Cotton; Jute; Cork
Key Companies Mentioned: Lululemon Athletica Inc.; Microcell Composite Company; Alo Yoga Inc.; prAna Living LLC; Ningbo Mylon Rubber & Plastic Co Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Lululemon Athletica Inc.
- Microcell Composite Company
- Alo Yoga Inc.
- prAna Living LLC
- Ningbo Mylon Rubber & Plastic Co Ltd.
- Gaiam Brands LLC
- Manduka LLC
- Suga International Holdings Limited
- Fabrication Enterprises Inc.
- Khataland LLC
- Body-Solid Inc.
- Liforme Ltd
- Hugger Mugger Yoga Products
- Yoga Direct LLC
- Barefoot Yoga Co
- Winboss International Co Ltd.
- Elysian Enterprise Co Ltd.
- JadeYoga LLC
- Xiamen Sanfan Sports Products Co Ltd.
- Hefei Bodyup Sports Co Ltd.
- La Vie Boheme Yoga LLC
- Ecoyoga Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 14.23 Billion |
| Forecasted Market Value ( USD | $ 20.2 Billion |
| Compound Annual Growth Rate | 9.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 22 |
