Baby Wipes Market Report 2026

The baby wipes market size has grown strongly in recent years. It will grow from $6.33 billion in 2025 to $6.79 billion in 2026 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to increasing awareness of infant hygiene, rising usage of disposable wipes, expansion of modern retail channels, growth in urban parenting lifestyles, improved affordability of baby wipes.

The baby wipes market size is expected to see strong growth in the next few years. It will grow to $8.99 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for sustainable wipe materials, rising focus on dermatologically tested products, expansion of online baby care sales, growing preference for fragrance-free wipes, increasing investments in biodegradable technologies. Major trends in the forecast period include growing demand for alcohol-free baby wipes, rising preference for natural and organic materials, expansion of eco-friendly and biodegradable wipes, increasing focus on sensitive skin formulations, growth of convenient packaging formats.

Rising consumer spending on baby care products is fueling the growth of the baby wipes industry. Baby care products are items created to maintain the hygiene, health, and comfort of infants and toddlers. The demand for these products is driven by increasing awareness of infant health and hygiene, encouraging parents to invest more in safety and quality. This, in turn, is boosting the need for baby wipes, as parents seek convenient and hygienic solutions for infant care. For example, in June 2023, the Australian Institute of Family Studies, an Australia-based government statutory agency, reported that for 29% of families experiencing higher costs under the package, the average share of gross income spent on child care increased from 2.9% to 4%. Factors contributing to the rise in expenditure on baby care products include higher disposable income, increased birth rates, greater awareness of the benefits of baby care products, and a growing number of working women. Consequently, increasing consumer spending on baby care products is driving the expansion of the baby wipes industry.

Major companies in the baby wipes sector are prioritizing the development of innovative products, such as biodegradable viscose-dry baby wipes, to cater to the growing demand for safe, chemical-free, and gentle options suitable for sensitive infant skin. Biodegradable viscose-dry baby wipes are dry wipes crafted entirely from 100% viscose, a regenerated cellulosic fiber obtained from cellulose. They naturally absorb moisture and contain no chemicals, making them safe and appropriate for delicate baby skin. For example, in June 2023, Ginni Filaments Ltd., an India-based integrated manufacturer of cotton yarn, processed knit fabrics, and knit garments, introduced ultra-pure water wipes, marking a first in India’s baby care segment. This innovative product consists of 99.9% water with minimal additional ingredients, making it extremely gentle and pure for babies. Its formulation is thoughtfully designed to accommodate the unique needs of infant skin, offering a safe and hygienic cleansing experience.

In November 2025, Kimberly‑Clark Corporation, a US-based provider of personal care, tissue, and hygiene products, acquired Kenvue Inc. for an undisclosed amount. Through this acquisition, Kimberly‑Clark aims to establish a global leader in health and wellness by merging complementary consumer health and hygiene product portfolios, thereby broadening its product offerings, enhancing international presence, and driving growth through improved innovation and scale. Kenvue Inc. is a US-based consumer health company that provides self-care, skin health and beauty, and essential health products.

Major companies operating in the baby wipes market are Johnson & Johnson, Procter & Gamble Co., Kimberly-Clark Corporation, Unicharm Corporation, First Quality Enterprises Inc., Hengan International Group Company Ltd., Svenska Cellulosa Aktiebolaget SCA, Pigeon India, The Hain Celestial Group Inc., Dabur India Ltd., Abena A/S, The Himalaya Drug Company, Laboratoires Expanscience, The Honest Company, Seventh Generation Inc., Me N Moms Pvt. Ltd., ECO by Naty AB, WaterWipes, Babyganics Inc., Bodywise (UK) Limited, Bodywise Ltd., Cotton Babies Inc, Burt's Bees Baby, Babisil International Ltd., Jackson Reece Ltd., Boo Bamboo Holdings Inc., Coterie Inc., DermaH2O Inc., Farlin Corporation, D&G Laboratories Inc, Naturalena Brands Inc., Aden & Anais Inc., Gryph & IvyRose LLC, Simpleaf Brands LLC, Hello Bello Inc., SimpliDry LLC.

North America was the largest region in the baby wipes market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby wipes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The baby wipes market consists of sales of plant-based, semisynthetic, paper-based packaging, and retail sales. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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