Home Care Packaging Market Report 2025

This Home Care Packaging market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The home care packaging market size has grown rapidly in recent years. It will grow from $122.88 billion in 2024 to $135.35 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increased convenience packaging, increased importance of sustainability, increased branding and shelf appeal, demand for child-resistant packaging, increased aging population.

The home care packaging market size is expected to see rapid growth in the next few years. It will grow to $202.77 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to increasing health and safety concerns, e-commerce expansion, aging-in-place trend, increasing demand for personalization, increasing regulatory changes. Major trends in the forecast period include smart packaging, convenience and portability, tamper-evident seals, customization and personalization, visual appeal and branding.

The home care packaging market is experiencing growth, propelled by an increase in health awareness among consumers. The global response to the COVID-19 pandemic has heightened health consciousness, leading to a widespread use of disinfectants in various settings. This surge in health-conscious behavior has resulted in an increased demand for home care packaging products such as detergents, surface cleaners, and air fresheners. Notably, Amazon has witnessed a significant 30% year-over-year sales growth in the household cleaning products market. As health awareness continues to be a priority, the home care packaging market is expected to thrive in response to the growing demand for home care and hygiene products.

The growth of e-commerce and online retail channels is anticipated to drive the expansion of the home care packaging market in the coming years. E-commerce involves the exchange of goods, services, or money via electronic networks, primarily the Internet. Online retail channels refer to digital platforms and websites that allow businesses to sell their products or services directly to consumers online. Home care packaging plays a crucial role in e-commerce and online retail by ensuring product protection during transit and offering convenient, informative packaging that appeals to online shoppers. For example, in November 2023, the International Trade Administration, a U.S.-based Department of Commerce, reported that as of January 2021, consumer e-commerce accounted for 36.3% of the total retail market in the UK, with projected revenue expected to reach $285.6 billion by 2025. Thus, the growth of e-commerce and online retail channels is fueling the expansion of the home care packaging market.

Leading companies in the home care packaging industry are concentrating on creating innovative protective paper to broaden their market presence and cater to consumer demand. For example, in June 2024, Chevler Ltd, a UK-based manufacturing and supply company, introduced brightly-colored protective paper specifically designed for meat packaging. This protective paper is intended to extend the freshness of products, maintain their color, and reduce the need for butchers to trim discolored meat, ultimately saving both time and costs. It is highly resistant to tearing and bursting, preventing bones from puncturing the packaging and making it easier to peel off when wet. A major aspect of the project was enhancing the vibrancy of the black paper, which has become particularly popular among butchers for lining trays of red meat.

Major players in the home care packaging market are intensifying their efforts to introduce child-resistant packaging, aiming to secure a competitive advantage. Child-resistant packaging is specialized packaging designed to be challenging for children to open or access, while remaining accessible to adults. In March 2023, ClearBags, a US-based packaging company, exemplified this trend by launching a new product line featuring home compostable child-resistant bags. These bags are not only child-resistant but also environmentally friendly, certified to break down completely in home composting environments. The bags offer high barrier protection against oxygen, scents, and moisture, ensuring the quality and freshness of the packaged contents. Coated with a proprietary substance, ClearBags' child-resistant bags provide excellent barrier protection, addressing both safety and sustainability concerns in the home care packaging market.

In January 2022, Berlin Packaging, a major US-based supplier of packaging services, bolstered its position in the cosmetic and beauty industries through the acquisition of Premi for an undisclosed amount. This strategic move expands Berlin Packaging's product offering and capabilities in crucial sectors. With the acquisition, Berlin Packaging gains control over Premi's personnel and operations, enhancing its overall footprint. This collaboration positions Berlin Packaging to deliver unparalleled solutions to its customers, leveraging the combined expertise and resources of both entities. Premi, an Italy-based cosmetic packaging company, adds valuable assets to Berlin Packaging's portfolio, contributing to its growth in the competitive landscape of the home care packaging market.

Major companies operating in the home care packaging market include Amcor plc, Sonoco Products Company, Ball Corporation, Winpak Ltd., AptarGroup Inc., Silgan Holdings Inc., DS Smith plc, Canpack SA, ProAmpac LLC, Mondi plc, Tetra Laval International SA, Constantia Flexibles Group GmbH, Essel Propack Ltd., International Paper Company, WestRock Company, Smurfit Kappa Group plc, Oji Holdings Corporation, Packaging Corporation of America, Huhtamaki Oyj, Gerresheimer AG, Berry Global Group Inc., Libo Cosmetics Co. Ltd., Alpenplastik Lehner Alwin GmbH, Chinese cosmetic packaging company, Sealed Air Corporation, Coveris Holdings SA, Graphic Packaging International LLC, Tekni-Plex Inc., Uflex Ltd.

Asia-Pacific was the largest region in the home care packaging market in 2024. The regions covered in home care packaging market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the home care packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Home care packaging refers to the packaging designed for delivering essentials such as food, clothing, and other household basics to individuals in need. These packages are crafted from durable materials to ensure the preservation and protection of their contents from microbial contamination while maintaining their quality.

The primary types of home care packaging include bottles and containers, metal cans, cartons, corrugated boxes, pouches and bags, and others. Bottles are rigid or semi-rigid containers with small necks, commonly used for carrying liquids and semi-liquids. They typically feature a tight-fitting stopper or cap to prevent spillage, evaporation, or contact with foreign chemicals. The materials used in home care packaging include plastic, paper, metal, and glass, catering to various applications such as dishwashing, insecticides, laundry care, toiletries, polishes, air care, and more.

The home care packaging market research report is one of a series of new reports that provides home care packaging market statistics, including home care packaging industry global market size, regional shares, competitors with a home care packaging market share, detailed home care packaging market segments, market trends and opportunities, and any further data you may need to thrive in the home care packaging industry. This home care packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The home care packaging market includes revenues earned by entities by providing packaging to maintain your standards of personal hygiene and grooming, take care of and keep an eye on any medical conditions at home, and keep moving and mobile. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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