Feminine Wipes Global Market Report 2024

Feminine wipes, crafted from materials like cotton, polyester, polypropylene, and cloth, are personal hygiene products designed for women. Infused with soothing agents, these wipes offer a daily solution for women to maintain menstrual hygiene, control odors, and prevent infections. Serving as cleansing cloths, feminine wipes are specifically utilized by women to uphold vaginal hygiene, particularly during menstruation.

Two primary types of feminine wipes exist such as ordinary and sanitary. Ordinary wipes, fashioned from materials such as cotton, wool, polyester, and occasional material blends, are suitable for everyday use. The user demographic spans various age groups, including 5–15 years, 16–30 years, 31–45 years, 46–60 years, and 61 and above. Feminine wipes are distributed through diverse channels, encompassing supermarkets, hypermarkets, convenience stores, pharmacies, drugstores, and online platforms, among other distribution channels.

The feminine wipes market research report is one of a series of new reports that provides feminine wipes market statistics, including feminine wipes industry global market size, regional shares, competitors with a feminine wipes market share, detailed feminine wipes market segments, market trends and opportunities, and any further data you may need to thrive in the feminine wipes industry. These feminine wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The feminine wipes market size has grown strongly in recent years. It will grow from $2.07 billion in 2023 to $2.24 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth observed in the historical period can be attributed to factors such as a heightened focus on hygiene and convenience, increased awareness of women's health, the impact of urbanization and busy lifestyles, effective advertising and marketing strategies, and demographic changes.

The feminine wipes market size is expected to see strong growth in the next few years. It will grow to $3.07 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. Anticipated growth in the forecast period can be attributed to the influence of health and wellness trends, a surge in customization and personalization, the prominence of online retail and subscription services, a preference for eco-friendly packaging, and an emphasis on inclusive product design. Noteworthy trends expected during this period include the adoption of pH-balanced formulas, the popularity of sensitive skin formulas, the introduction of flushable wipes, and a focus on promoting feminine health education.

Increasing awareness about menstrual hygiene among the female population is anticipated to drive the growth of the feminine wipes market. This heightened awareness, promoted by organizations like the World Health Organization, focuses on implementing robust menstrual hygiene measures in schools to safeguard against adverse health outcomes. By protecting dignity, fostering confidence, and enhancing sexual and reproductive health, education on menstrual hygiene contributes to the demand for feminine wipes. The World Health Organization's call for stronger menstrual hygiene measures further underscores the importance of addressing this aspect of women's health, suggesting a positive impact on the feminine wipes market during the forecast period.

The expanding population of employed women is poised to be a key driver for the growth of the feminine wipes market. The employed woman population encompasses women actively participating in the workforce, holding paid jobs, and utilizing feminine wipes for personal hygiene, especially during menstruation. The desire to maintain freshness and cleanliness while at work contributes to the growing demand for feminine wipes. For instance, recent statistics from the UK's Office for National Statistics highlight that 15.66 million women aged 16 and over were employed from October to December 2022, indicating a sizable employed woman population. This trend is expected to be a significant factor propelling the growth of the feminine wipes market.

A notable trend in the feminine wipes market is the shifting consumer preferences towards innovative and organic products. Organic feminine wipes, crafted from biodegradable and natural materials without harsh chemicals, have gained popularity among women seeking sustainable and chemical-free options. A survey conducted by Aditi Organic Certifications Pvt Ltd. in India reveals that 62% of consumers, out of the 550 participants surveyed across five metro cities, frequently choose organic products. This growing interest in organic choices signifies a broader trend where consumers prioritize sustainability and natural ingredients in feminine wipes, influencing market dynamics positively.

Leading companies in the feminine wipes market are strategically investing in the development of innovative products, notably tampon and liner systems, aimed at elevating the convenience, comfort, and overall menstrual hygiene for women. These tampon and liner systems present a comprehensive solution, combining tampons for internal use with liners or pads for external protection during menstruation. In a noteworthy example, MOONS Inc., a prominent US-based provider of feminine care products, introduced the duets tampon and liner systems in August 2021. This groundbreaking product features a combination of a slim liner and a capsule tampon packaged in a discreet, soft-touch bag, emphasizing maximum convenience and protection for women during their menstrual cycle.

In a strategic move in January 2021, Reckitt Benckiser, a well-established UK-based manufacturer of health, nutrition, and hygiene consumer goods, successfully acquired Queen V for an undisclosed amount. This acquisition significantly broadens Reckitt Benckiser's portfolio of health and wellness brands. By incorporating Queen V into its product lineup, Reckitt Benckiser enters the women’s sexual health, hygiene, and wellness category, reinforcing its presence and diversification in the feminine wipes market. Queen V, a reputable US-based company specializing in vaginal hygiene and wellness, contributes to the expansion and enrichment of Reckitt Benckiser's offerings in the feminine care sector.

Major companies operating in the feminine wipes market include Albaad Massuot Yitzhak Ltd., Corman SpA., LA Fresh Group Inc., Guy & O'Neill Inc., Healthy Hoohoo Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Edgewell Personal Care Brands LLC, Johnson & Johnson, Unicharm Corporation, Essity AB, Nice-Pak Products Inc., Rockline Industries Limited, Diamond Wipes International Inc., Meridian Industries Inc., Body Wipe Company LLC, DUDE Products Inc., SweetSpot Labs LLC, Goodwipes Products Inc., Rael Inc., The Honey Pot Company Inc., Cora Health Inc., L. Organic Cotton LLC, Maxim Hygiene Products LLC, Natracare LLC, Seventh Generation Inc., The Honest Company Inc., PureTouch Skin Care Inc., Summer's Eve

Asia-Pacific was the largest region in the feminine wipes market in 2023. The regions covered in the feminine wipes market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the feminine wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The feminine wipes market consists of sales of wet wipes pH balanced, vitamin-e & aloe wipes, and toilet wipes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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