Electric toothbrush Global Market Report 2024

The electric toothbrush market size has grown strongly in recent years. It will grow from $3.53 billion in 2023 to $3.74 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth observed in the historical period can be attributed to oral health awareness, dentist recommendations, affordability and accessibility, consumer education, market competition and innovation, and the popularity of personal care devices.

The electric toothbrush market size is expected to see strong growth in the next few years. It will grow to $4.92 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The anticipated growth in the forecast period can be attributed to a focus on gum health, e-commerce growth, sustainable design and materials, customization and personalization trends, and health and wellness trends. Major trends in the forecast period include digital marketing and social media influence, smart technology integration, technological advancements, biodegradable and sustainable materials, and the integration of UV sanitization.

The surge in dental problems is expected to drive the growth of the electric toothbrush market. Dental problems encompass various conditions affecting oral health, such as cavities, tooth erosion, gum infections, and gum diseases. Electric toothbrushes play a crucial role in addressing these issues by contributing to cleaner and healthier teeth, gums, and tongue, along with providing superior plaque removal. For instance, as of May 2021, the World Health Organization (WHO) reported that approximately 3.5 billion people globally were affected by periodontal disease. Dental caries in primary teeth (milk teeth) is also prevalent among children, affecting 530 million children worldwide. This data underscores the widespread impact of dental issues, contributing to the growing demand for electric toothbrushes as an effective oral care solution.

The growing consumption of tobacco is expected to drive the growth of the electric toothbrush market. Tobacco, derived from the plant genus Nicotiana, is cultivated for its leaves, which are dried and fermented for use in various tobacco products. Electric toothbrushes play a crucial role in addressing oral care challenges associated with tobacco consumption by offering effective plaque removal and gum stimulation. For instance, as of July 2023, the World Health Organization (WHO) reported that more than 8 million people die each year due to tobacco use, with 1.3 million non-smokers being affected by second-hand smoke. This data highlights the significant health risks associated with tobacco consumption, emphasizing the need for effective oral care solutions such as electric toothbrushes to mitigate the impact on oral health.

Technological advancements are a prominent trend gaining traction in the electric toothbrush market. Key players in this market are directing their efforts towards developing innovative technological solutions to bolster their positions. For example, in January 2021, Royal Philips, a Dutch-based multinational conglomerate specializing in health technology, introduced the Philips Sonicare 9900 Prestige with SenseIQ technology. This electric toothbrush delivers an optimized and personalized cleaning experience by detecting the user's brushing technique and adapting accordingly. With its premium all-in-one brush head, it caters to gum care, stain removal, and plaque removal, showcasing a commitment to incorporating advanced technologies in the electric toothbrush market.

Major players in the electric toothbrush market are actively introducing next-generation solutions, including tech-driven toothbrushes. Tech-driven toothbrushes are electric toothbrushes that incorporate advanced technologies and features to enhance oral care and hygiene. These toothbrushes typically come equipped with built-in sensors, AI-powered capabilities, and smart connectivity. For instance, in January 2022, Procter & Gamble Company (P&G), a US-based consumer goods company, launched the Oral-B iO10 with iOSense technology. The Oral-B iO10, featuring iOSense technology, is a rechargeable electric toothbrush that provides an intuitive and connected oral care experience. It boasts a linear magnetic drive, a bi-modal smart pressure sensor, and a redesigned brush head. Positioned as the ultimate oral health coach, this toothbrush offers a unique combination of innovative features to deliver a professional and clean feel in the comfort of one's home.

In June 2021, Bruush Oral Care Inc., a Canada-based direct-to-consumer oral care company, made a strategic move by acquiring The Dollar Brush Company for an undisclosed amount. This acquisition is anticipated to enhance brand awareness and reinforce Bruush's subscription-based business model. The Dollar Brush Company, based in the United States, is known for manufacturing electric toothbrushes.

Major companies operating in the electric toothbrush market report are Procter & Gamble Company, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., Xiaomi Corporation, Koninklijke Philips N.V., Colgate-Palmolive Company, Braun GmbH, Church & Dwight Co. Inc., Lion Corporation, Conair Corporation, FOREO Sweden AB, SONIC Chic Inc., Burst Oral Care Inc., Den-Mat Holdings LLC, Ningbo Seago Electric Appliance Co. Ltd., Dr. Fresh LLC, Remington Products Inc., Moxiem Inc., Brio Product Group Inc., Brush Buddies Inc., Baby Buddy Co. Ltd., Dretec Inc., Lebond (Shenzhen) Technology Co. Ltd., Crest Brands LLC, JSB Healthcare Inc., Quip NYC Inc., Ionsei USA Inc., Mornwell Technologies Inc., Wellness Oral Care LLC,


North America was the largest region in the electric toothbrush market in 2023. Asia-Pacific is expected to be the fastest-growing region in the electric toothbrush market during the forecast period. The regions covered in the electric toothbrush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electric toothbrush market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of electric toothbrushes can be categorized as battery-operated and rechargeable. Battery-operated electric toothbrushes rely on a separate battery as their power source, utilizing a motor to perform the brushing action. Many electric toothbrushes are equipped with built-in, non-removable batteries. These toothbrushes are available in various bristle configurations, with soft nanometer bristles distributed through different channels such as supermarkets, hypermarkets, pharmacies, drug stores, online retail stores, and others. The technologies employed by electric toothbrushes include rotational and vibrational mechanisms, catering to the dental care needs of adults, children, and geriatric users.

The electric toothbrush market research report is one of a series of new reports that provides electric toothbrush market statistics, including global market size, regional shares, competitors with an electric toothbrush market share, detailed electric tooth brush market segments, market trends and opportunities, and any further data you may need to thrive in the electric tooth brush industry. This electric toothbrush market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The electric toothbrush market consists of sales of oscillating-rotary and sonic. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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