Patient Portal Global Market Report 2024

A patient portal is an online website service utilized by hospitals to offer patients convenient access to their health information, including details about recent doctor visits, prescription refills, medications, discharge summaries, and more. It serves as a platform to provide patients with 24/7 access to their healthcare data.

The main types of patient portals include standalone patient portals and integrated patient portals. Integrated patient portals establish a direct connection to the patient database of a medical facility or organization, enabling them to provide a wide variety of functions and services. Deployment models for patient portals include on-premise and cloud-based solutions. The various end-users involved in patient portals encompass healthcare providers, payers, pharmacies, and other stakeholders in the healthcare ecosystem.

The patient portal market research report is one of a series of new reports that provides patient portal market statistics, including patient portal industry global market size, regional shares, competitors with a patient portal market share, detailed patient portal market segments, market trends and opportunities, and any further data you may need to thrive in the patient portal industry. This patient portal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The patient portal market size has grown exponentially in recent years. It will grow from $4.45 billion in 2023 to $5.34 billion in 2024 at a compound annual growth rate (CAGR) of 20.1%. The expansion observed in the historical period can be attributed to several factors, including the growing demand for patient engagement and self-service healthcare, regulatory incentives encouraging the adoption of electronic health records (EHRs), an increased focus on healthcare interoperability and data exchange, improved internet and mobile device penetration, and the challenges posed by an aging population and the rising burden of chronic diseases. These factors collectively contributed to the growth and adoption of patient portals in the healthcare industry.

The patient portal market size is expected to see exponential growth in the next few years. It will grow to $11.14 billion in 2028 at a compound annual growth rate (CAGR) of 20.2%. The anticipated growth in the forecast period can be attributed to various factors, including the integration of artificial intelligence (AI) and chatbots for patient interactions, the expansion of telehealth services, sustained regulatory support and incentives, a growing emphasis on value-based care, and the adoption of blockchain for enhanced data security. Major trends expected in the forecast period encompass personalized healthcare experiences, the integration of wearables and IoT (Internet of Things) with patient portals, the use of predictive analytics for disease prevention, market consolidation in the patient portal industry, and an increased focus on patient education and wellness.

The anticipated rise in demand for electronic health records is poised to drive the growth of the patient portal market in the future. Electronic health records involve the systematic collection of real-time patient data in digital format, accessible securely by authorized users such as physicians or hospitals. Patient portals linked to electronic health records provide patients with access to their health information, including diagnostic test results. For example, as of 2021, approximately 86% of physicians in non-Federal general acute care hospitals had adopted electronic health records for patient treatment, according to data from the National Coordinator for Health Information Technology (ONC), a unit within the U.S Department of Health and Human Services (HHS). This surge in demand for electronic health records is a significant driver behind the growth of the patient portal market.

The increasing prevalence of chronic diseases is expected to fuel the expansion of the patient portal market in the years to come. Chronic diseases, which are enduring health conditions requiring ongoing medical care, can be effectively managed through proper medical attention and lifestyle adjustments. Patient portals play a crucial role in empowering individuals with chronic conditions to actively engage in their healthcare, enhance adherence to treatment plans, and improve communication with healthcare professionals. For instance, a report from the Australian Bureau of Statistics in March 2022 indicated that nearly three-quarters of Australians (78.6%) had at least one long-term health issue, with almost half (46.6%) dealing with multiple chronic ailments. Common chronic diseases included mental and behavioral disorders (20.1%), back issues (15.7%), and arthritis (12.5%). This increasing prevalence of chronic diseases is a key factor driving the growth of the patient portal market.

A notable trend in the patient portal market is the emphasis on product innovation. Major companies in this sector are actively developing new product solutions to enhance their market position. For instance, in 2021, healthcare company McKesson, based in the U.S., launched ScriptPASTM, a pharmacy management solution tailored for oncology practices and powered by Biologics by McKesson specialty pharmacy. ScriptPASTM, offered on a fee-for-service basis, aims to facilitate quicker access to care by reducing barriers that can delay treatment, providing support with benefits investigation, prior authorization, and financial assistance.

Leading companies in the patient portal market are concentrating on the development of innovative products, including patient-focused tools, to better cater to the needs of their existing consumer base. Patient-focused tools, whether digital or non-digital, are resources designed to enhance the patient experience and facilitate patient-centered treatment. For instance, in February 2023, MedStar Health, a U.S.-based non-profit healthcare system, introduced a unique patient-focused tool. This tool offers comprehensive product features, allowing for an improved patient experience and streamlined access to care. Patients can use the platform to schedule appointments with primary care, urgent care, or telehealth physicians 24/7 via their smartphones, tablets, or other smart devices. Additionally, the tool provides useful alerts, such as appointment and enrollment reminders, assisting patients in managing their health journey.

In November 2021, Canada-based software and services company Virgin Plus acquired Welltok, Inc., a U.S.-based company specializing in healthcare platforms, including patient portals. This acquisition aims to enhance Virgin Plus's patient portal platform by integrating Welltok’s personalization and analytics capabilities into home-based healthcare.

Major companies operating in the patient portal market include Allscripts Healthcare Solutions Inc., McKesson Corporation, athenahealth Inc., Cerner Corporation, eClinicalWorks, CureMD Healthcare, NextGen Healthcare Information Systems LLC, Greenway Health LLC, Medfusion Inc., Epic Systems Corporation Inc., GE HealthCare Technologies Inc., InteliChart, QSI Management LLC, Optum Inc., ZH Healthcare Inc., Oracle Corporation, Advanced Data Systems Corporation, Nextech Systems LLC, AdvancedMD Inc., Kareo Inc., CareCloud Corporation, eMDs Inc., Meditech, Medhost Inc., Napier Healthcare Solutions Pte. Ltd., RelayHealth Corp., Kryptiq Corporation, Nuesoft Technologies Inc., Zocdoc Inc., Medseek GmbH

North America was the largest region in the patient portal market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the patient portal market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the patient portal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The patient portal market consists of sales of open patient portals, closed patient portals, and hybrid portals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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