Motorcycle Racing Apparel Global Market Report 2024

The motorcycle racing apparel market size has grown strongly in recent years. It will grow from $1.99 billion in 2023 to $2.12 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth observed during the historical period can be attributed to the emergence of e-sports, the rise of motorsport culture, globalization and market expansion, consideration of rider preferences and comfort, and the evolution of fashion and style.

The motorcycle racing apparel market size is expected to see strong growth in the next few years. It will grow to $2.73 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. Forecasted growth is driven by material science innovations, customization demand, safety regulations, fashion trends, and economic factors. Key trends include effective marketing, customization, safety emphasis, aesthetic trends, and a focus on ergonomics and comfort.

The surge in the number of accidents is a significant driver for the growth of the motorcycle racing apparel market. The increase in accidents is primarily attributed to factors such as speeding/reckless driving, the absence of safe procedures, open violation of traffic rules, poor road lighting, and other related reasons. Motorcycles, being more susceptible to accidents due to the heightened exposure of motorcyclists and their passengers to weather and road risks compared to enclosed automobiles, are particularly impacted. This uptick in accidents is anticipated to generate substantial demand for motorcycle racing apparel and gears, serving as protective shields to ensure rider safety and provide comfort during rides. As highlighted by data from the Ministry of Road Transport and Highways in December 2022, States/UTs in India reported a total of 153,972 road accident fatalities in 2021, surpassing the 2020 figure of 131,714. Consequently, the escalating number of accidents is poised to propel the growth of the motorcycle racing apparel market.

The anticipated growth in the motorcycle racing apparel market is closely tied to the increasing sales of motorcycles. Motorcycles, recognized as two-wheeled motor vehicles commonly used for transportation or recreation, have witnessed a notable surge in sales. Motorcycle racing apparel, when strategically utilized, can serve as a valuable tool to enhance brand image, influence buyer psychology, and implement effective marketing strategies, contributing to the overall appeal of motorcycles. As indicated by data from the American Motorcyclist Association in February 2022, the sale of on-road motorcycles in the US experienced a significant 14.2% increase in 2021. This notable uptick underscores the correlation between the rising sales of motorcycles and the consequential growth of the motorcycle racing apparel market.

The prevailing trend in the motorcycle racing apparel market revolves around technological advancements, with a focus on enhancing rider safety and reducing accidents and fatalities during rides. Major companies in the motorcycle racing apparel sector are incorporating cutting-edge technologies such as GPS-connected devices, heads-up displays, intelligent sensor helmets, and automated airbags. This integration aims to provide riders with advanced safety features. For example, in April 2022, Alpinestars, an Italian manufacturer renowned for its motorsports and action sports apparel, introduced the Tech-Air 10. This is a comprehensive upper-body and hips protection system developed in collaboration with Alpinestars’ MotoGP riders. The Tech-Air 10 is an autonomous slim airbag that covers the rider’s shoulders, chest, full back, and hips, offering robust body protection for racers, track day riders, and road riders alike. The innovative airbag incorporates an active electronic system featuring 12 sensors equipped with an artificial intelligence (AI) crash detection algorithm. This sophisticated technology monitors and triggers the airbag's deployment in the event of a crash, thereby enhancing safety and security for riders during their journeys. This exemplifies the motorcycle racing apparel industry's commitment to leveraging technological advancements for the continual improvement of rider protection.

Prominent companies in the motorcycle racing apparel market are increasingly forming strategic partnerships to develop new products and solidify their market positions. Such collaborations contribute to product innovation, enhance credibility, and expand market reach by leveraging the combined expertise of multiple entities. These partnerships foster the creation of specialized gear, ultimately broadening the customer base. A notable example is the collaboration between Royal Enfield, an India-based motorcycle company, and Alpinestars, an Italy-based motorsport company. In May 2022, they joined forces to introduce a new range of purpose-built CE-certified riding gear. This collection encompasses high-quality riding jackets, gloves, and trousers, featuring Alpinestars' patented Drystar technology, renowned for its waterproof and breathable properties. The partnership is aimed at providing Indian riders with enhanced safety, performance, and comfort, capitalizing on the collective expertise of both Royal Enfield and Alpinestars in crafting world-class riding apparel. This strategic alliance exemplifies the motorcycle racing apparel industry's commitment to advancing product offerings and catering to the evolving needs of riders through collaborative efforts.

In August 2022, Vista Outdoor Inc., a prominent U.S.-based shooting sports company, successfully completed the acquisition of Fox Racing for a total consideration of $540 million. This strategic move significantly bolsters Vista Outdoor's standing in the motorcycle racing gear market, incorporating a category-leading brand with a dedicated consumer base. The acquisition not only expands Vista Outdoor's product portfolio but also contributes an estimated $350 million in revenue. This development enhances Vista Outdoor's overall capability to leverage and capitalize on long-term growth opportunities within the outdoor recreation sector. Fox Racing, a U.S.-based sports equipment company specializing in motocross and mountain biking gear and apparel, is now an integral part of Vista Outdoor's diversified and strengthened business portfolio.

Major companies operating in the motorcycle racing apparel market report are Yamaha Motor Corporation, Fox Head Inc., Ferrari S.p.A, Dainese SpA, BMW SA, Alpinestars SpA, Scott Sports SA, FLY Racing Jackets, REV'IT!, OMP Racing S.p.A., Troy Lee Designs, Gerbing Heated, Klim Technical Riding Gear, Tucano Urbano, SIDI, Furygan, Vardenchi, Joe Rocket Jackets, ICON Motosports, ThorMX, Blackchrome Sportswear, FirstGear, AGVSport, HKM Sports Equipment GmbH, RST, Kushitani Hamamatsu Ride, Royal Enfield Gear, Spartan Pro Gear Co., Rynox Gears Pvt. Ltd., Helite, ScorpionEXO.

North America was the largest region in the motorcycle racing apparel market in 2023. The regions covered in the motorcycle racing apparel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the motorcycle racing apparel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Primary categories within motorcycle racing apparel encompass clothing, footwear, and protective gear. Clothing for motorcycle racing encompasses items such as T-shirts, pants, and jackets designed for riders during races. These garments serve a multifaceted purpose, providing protection in the event of a crash, deflecting elements such as sun, rain, or debris, regulating the rider's temperature, enhancing visibility, expressing personal style or social identity, and facilitating storage of essential items. Motorcycle racing apparel finds extensive use in both competitive racing events and recreational riding, catering to the diverse needs of riders seeking a balance between safety, performance, and personal expression.

The motorcycle racing apparel market research report is one of a series of new reports that provides motorcycle racing apparel market statistics, including motorcycle racing apparel industry global market size, regional shares, competitors with a motorcycle racing apparel market share, detailed motorcycle racing apparel market segments, market trends and opportunities, and any further data you may need to thrive in the motorcycle racing apparel industry. This motorcycle racing apparel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The motorcycle racing apparel market consists of sales of helmets, jackets, suits, boots, and gloves. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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