Motorcycle Racing Apparel Market Report 2025

The motorcycle racing apparel market size has grown strongly in recent years. It will grow from $2.11 billion in 2024 to $2.25 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to emergence of e-sports, rise of motorsport culture, globalization and market expansion, rider preferences and comfort, fashion and style evolution.

The motorcycle racing apparel market size is expected to see strong growth in the next few years. It will grow to $2.96 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to innovations in material science, demand for customization, safety regulations and standards, fashion and design trends, economic factors. Major trends in the forecast period include marketing and branding strategies, customization and personalization, safety and protection, aesthetic and design trends, ergonomics and comfort.

The rising number of accidents is fueling the expansion of the motorcycle racing apparel market. Accidents are increasing primarily due to speeding and reckless driving, along with other factors such as a lack of safety procedures, widespread traffic rule violations, inadequate road lighting, and encroachment issues. Motorcycles are particularly vulnerable to accidents because riders and passengers face greater exposure to weather and road hazards compared to those in enclosed vehicles. For example, in 2023, the Transport Accident Commission, a government agency in Australia, reported that 295 people lost their lives on Victorian roads, representing a 22.4% increase (54 additional fatalities) compared to 2022. Moreover, there were 261 fatal crashes, an increase of 22 (9%) from the 239 reported the previous year. Consequently, the rising number of accidents is expected to drive growth in the motorcycle racing apparel market.

The growing sales of motorcycles are expected to boost the motorcycle racing apparel market in the future. A motorcycle, commonly known as a motorbike or bike, is a two-wheeled motor vehicle primarily used for transportation or recreation. When used strategically, motorcycle racing apparel can effectively enhance brand image, influence consumer psychology, and support marketing efforts in motorcycle sales. For example, in 2024, the International Energy Agency (IEA), a France-based autonomous intergovernmental organization, reported that electric car sales in 2023 increased by 3.5 million compared to 2022, marking a 35% year-on-year rise. Thus, the ongoing expansion of the e-commerce industry is contributing to the growth of the motorcycle racing apparel market.

The prevailing trend in the motorcycle racing apparel market revolves around technological advancements, with a focus on enhancing rider safety and reducing accidents and fatalities during rides. Major companies in the motorcycle racing apparel sector are incorporating cutting-edge technologies such as GPS-connected devices, heads-up displays, intelligent sensor helmets, and automated airbags. This integration aims to provide riders with advanced safety features. For example, in April 2022, Alpinestars, an Italian manufacturer renowned for its motorsports and action sports apparel, introduced the Tech-Air 10. This is a comprehensive upper-body and hips protection system developed in collaboration with Alpinestars’ MotoGP riders. The Tech-Air 10 is an autonomous slim airbag that covers the rider’s shoulders, chest, full back, and hips, offering robust body protection for racers, track day riders, and road riders alike. The innovative airbag incorporates an active electronic system featuring 12 sensors equipped with an artificial intelligence (AI) crash detection algorithm. This sophisticated technology monitors and triggers the airbag's deployment in the event of a crash, thereby enhancing safety and security for riders during their journeys. This exemplifies the motorcycle racing apparel industry's commitment to leveraging technological advancements for the continual improvement of rider protection.

Prominent companies in the motorcycle racing apparel market are increasingly forming strategic partnerships to develop new products and solidify their market positions. Such collaborations contribute to product innovation, enhance credibility, and expand market reach by leveraging the combined expertise of multiple entities. These partnerships foster the creation of specialized gear, ultimately broadening the customer base. A notable example is the collaboration between Royal Enfield, an India-based motorcycle company, and Alpinestars, an Italy-based motorsport company. In May 2022, they joined forces to introduce a new range of purpose-built CE-certified riding gear. This collection encompasses high-quality riding jackets, gloves, and trousers, featuring Alpinestars' patented Drystar technology, renowned for its waterproof and breathable properties. The partnership is aimed at providing Indian riders with enhanced safety, performance, and comfort, capitalizing on the collective expertise of both Royal Enfield and Alpinestars in crafting world-class riding apparel. This strategic alliance exemplifies the motorcycle racing apparel industry's commitment to advancing product offerings and catering to the evolving needs of riders through collaborative efforts.

In August 2022, Vista Outdoor Inc., a prominent U.S.-based shooting sports company, successfully completed the acquisition of Fox Racing for a total consideration of $540 million. This strategic move significantly bolsters Vista Outdoor's standing in the motorcycle racing gear market, incorporating a category-leading brand with a dedicated consumer base. The acquisition not only expands Vista Outdoor's product portfolio but also contributes an estimated $350 million in revenue. This development enhances Vista Outdoor's overall capability to leverage and capitalize on long-term growth opportunities within the outdoor recreation sector. Fox Racing, a U.S.-based sports equipment company specializing in motocross and mountain biking gear and apparel, is now an integral part of Vista Outdoor's diversified and strengthened business portfolio.

Major companies operating in the motorcycle racing apparel market include Alpinestars, Dainese S.p.A., Fox Racing Inc., REV'IT! Sport International B.V., KLIM, Arai Helmet Ltd., Shoei Co. Ltd., AGV SpA, Bell Helmets, Fly Racing, Leatt Corporation, O'Neal USA, Troy Lee Designs, Spidi Sport S.r.l., Held GmbH, Icon Motosports, Thor MX, RST-Moto, Schuberth GmbH, Shark Helmets, Scorpion Sports Inc., LS2 Helmets, X-Lite, Macna, HJC Helmets, Suomy Helmets, Alpinestars Boots, Rukka, Bering, Arlen Ness.

North America was the largest region in the motorcycle racing apparel market in 2024. The regions covered in the motorcycle racing apparel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the motorcycle racing apparel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Motorcycle racing apparel is a specialized category of clothing and equipment designed for individuals engaged in motorcycle riding, prioritizing both comfort and safety to mitigate the risk of serious injuries. This gear is specifically crafted to offer abrasion resistance and features reinforcing armor at critical contact points. Comprehensive motorcycle racing apparel typically includes protective shields, pants, jackets, boots, gloves, helmets, airbags, goggles, and various accessories. The primary purpose of this apparel is to provide riders with the necessary protection during extended rides, complementing the overall riding experience with essential safety features and gear support.

Primary categories within motorcycle racing apparel encompass clothing, footwear, and protective gear. Clothing for motorcycle racing encompasses items such as T-shirts, pants, and jackets designed for riders during races. These garments serve a multifaceted purpose, providing protection in the event of a crash, deflecting elements such as sun, rain, or debris, regulating the rider's temperature, enhancing visibility, expressing personal style or social identity, and facilitating storage of essential items. Motorcycle racing apparel finds extensive use in both competitive racing events and recreational riding, catering to the diverse needs of riders seeking a balance between safety, performance, and personal expression.

The motorcycle racing apparel market research report is one of a series of new reports that provides motorcycle racing apparel market statistics, including motorcycle racing apparel industry global market size, regional shares, competitors with a motorcycle racing apparel market share, detailed motorcycle racing apparel market segments, market trends and opportunities, and any further data you may need to thrive in the motorcycle racing apparel industry. This motorcycle racing apparel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The motorcycle racing apparel market consists of sales of helmets, jackets, suits, boots, and gloves. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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