Hair Styling Tools Market Report 2026

The hair styling tools market size has grown strongly in recent years. It will grow from $34.01 billion in 2025 to $36.73 billion in 2026 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to growth of personal grooming awareness, expansion of salon and professional styling services, rising disposable income levels, increasing influence of beauty trends and influencers, wider availability of electric styling appliances.

The hair styling tools market size is expected to see strong growth in the next few years. It will grow to $49.4 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to rising demand for premium and personalized styling tools, increasing penetration of online beauty retail, growing focus on sustainable and energy-efficient devices, expansion of professional-grade tools for home use, increasing product innovation cycles. Major trends in the forecast period include increasing adoption of smart temperature-controlled styling tools, rising demand for cordless and rechargeable devices, growing focus on heat damage prevention technologies, expansion of multi-functional styling tools, enhanced emphasis on ergonomic and lightweight designs.

The rising popularity of social media is anticipated to drive the growth of the hair styling tools market moving forward. Social media refers to a digital platform that allows users to create, share, and engage with content, facilitating online communication and community building. Social media users utilize hair styling tools to showcase their hairstyling skills and transformations within the online beauty community. For example, in January 2024, according to We Are Social Ltd, a UK-based media company, social media usage increased to 1.5%, up from 0.9% in January 2023. Thus, the growing popularity of social media is boosting the hair styling tools market.

Leading companies in the hair styling tools market are prioritizing technological advancements, such as intelligent timers and automatic curling irons, to introduce features that improve user experience and enable efficient styling for consumers. An automatic curling iron is a hair-styling device that utilizes motorized technology to create curls automatically, requiring less effort and skill than traditional curling irons. For example, in November 2023, Beurer GmbH, a Germany-based electrical device manufacturer, introduced the HT 75, an automatic curling iron. This innovative tool features an open curling chamber design, enhancing safety by reducing the risk of hair getting caught or damaged. It also includes a ceramic and tourmaline coating to protect hair health during styling, along with three temperature settings to suit various hair types and styling needs.

In April 2024, iBeauty Brands Inc., a US-based producer of hair styling tools, styling products, and beauty devices, acquired VOLOOM for an undisclosed amount. With this acquisition, iBeauty Brands sought to broaden its range of innovative hair styling tools by incorporating VOLOOM’s patented hair-volumizing iron technology and strengthening its portfolio of salon-quality at-home styling solutions. VOLOOM is a US-based company specializing in hair styling tools, including patented hair-volumizing irons and related styling products.

Major companies operating in the hair styling tools market are Panasonic Corporation, Koninklijke Philips N.V., Dyson Limited, Spectrum Brands Holdings Inc., Conair Corporation, GHD Limited, Remington Products LLC, Drybar Inc., Farouk Systems Inc., Andis Company LLC, Wahl Clipper Corporation, Braun GmbH, Babyliss SAS, Bio Ionic Inc., T3 Micro, Rowenta GmbH & Co. KG, Vidal Sassoon International Ltd, Instyler, Hot Tools Professional, HSI Professional, Amica International Ltd, Infiniti Hair, Sutra Beauty, NuMe Hair Tools, Harry Josh Salon, Bed Head Professional, ION Beauty.

North America was the largest region in the hair styling tools market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair styling tools market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair styling tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair styling tools market consists of sales of blow dryer, curling iron, blending shears, and hair straighteners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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