Hair Styling Tools Market Report 2025

The hair styling tools market size has grown strongly in recent years. It will grow from $32.1 billion in 2024 to $34.41 billion in 2025 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to celebrity and social media influence, changing fashion trends, professional salon industry growth, rising disposable income and consumer spending, innovations in materials and design, convenience and DIY hair styling trends.

The hair styling tools market size is expected to see strong growth in the next few years. It will grow to $47.09 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to smart and connected styling devices, sustainable and eco-friendly products, inclusion of health-friendly features, e-commerce and online retail trends, customization and personalization. Major trends in the forecast period include advancements in technology, rise of smart and connected tools, innovation in cordless and portable devices, influence of social media and beauty influencers, multi-functional tools.

The hair styling tools market is expected to grow due to the increasing global need for grooming. Grooming, involving the cleaning and maintenance of body parts for a neat appearance, has become more prevalent as people worldwide are becoming more health-conscious. The demand for hair styling tools, including hairdryers, straighteners, and curlers, is on the rise, driven by factors such as beauty and health awareness, self-care practices, and adherence to fashion trends. A 2022 survey commissioned by Prim & Prep revealed that a majority of men prioritize proper grooming, with 76% spending time on grooming to take pride in their appearance. This indicates a growing need for grooming, contributing to the hair styling tools market's growth.

The rising popularity of social media is anticipated to drive the growth of the hair styling tools market moving forward. Social media refers to a digital platform that allows users to create, share, and engage with content, facilitating online communication and community building. Social media users utilize hair styling tools to showcase their hairstyling skills and transformations within the online beauty community. For example, in January 2024, according to We Are Social Ltd, a UK-based media company, social media usage increased to 1.5%, up from 0.9% in January 2023. Thus, the growing popularity of social media is boosting the hair styling tools market.

Leading companies in the hair styling tools market are prioritizing technological advancements, such as intelligent timers and automatic curling irons, to introduce features that improve user experience and enable efficient styling for consumers. An automatic curling iron is a hair-styling device that utilizes motorized technology to create curls automatically, requiring less effort and skill than traditional curling irons. For example, in November 2023, Beurer GmbH, a Germany-based electrical device manufacturer, introduced the HT 75, an automatic curling iron. This innovative tool features an open curling chamber design, enhancing safety by reducing the risk of hair getting caught or damaged. It also includes a ceramic and tourmaline coating to protect hair health during styling, along with three temperature settings to suit various hair types and styling needs.

Major companies are concentrated on developing innovative styling tools, particularly multi-purpose styling tools, to redefine convenience and gain a competitive advantage. These versatile devices are designed to perform multiple hair styling functions in a single tool, enhancing efficiency and convenience. For example, in December 2023, Remington, a US-based personal care brand, launched the Flat Iron + Curler and Multi-Style Hair Dryer as part of the Remington ONE Collection. These high-quality styling tools offer flexible styling options, emphasizing convenience and performance while minimizing heat damage. The collection, featuring the versatile Flat Iron + Curler and the Multi-Style Hair Dryer with three attachments, caters to diverse styling preferences.

In February 2022, Honasa Consumer Pvt Ltd., an India-based company offering hair care products, announced the acquisition of BBLUNT for ₹138 crore ($17.6 million). Under this deal, Honasa will acquire BBLUNT’s hair color and hairstyling segment, as well as BBLUNT salons. BBLUNT is an India-based company offering hair care and styling products.

Major companies operating in the hair styling tools market include Panasonic Corporation, Koninklijke Philips N.V., Dyson Limited, Spectrum Brands Holdings Inc., Conair Corporation, GHD Limited, Remington Products LLC, Drybar Inc., Farouk Systems Inc., Andis Company LLC, Wahl Clipper Corporation, Braun GmbH, Babyliss SAS, Curlisto, Bio Ionic Inc., T3 Micro, Rowenta GmbH & Co. KG, Vidal Sassoon International Ltd, Instyler, Hot Tools Professional, HSI Professional, Amica International Ltd, Infiniti Hair, Sutra Beauty, NuMe Hair Tools, Harry Josh Salon, Bed Head Professional, ION Beauty.

North America was the largest region in the hair styling tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair styling tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair styling tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Hair styling tools collectively refer to various products used to alter the shape or texture of hair, create hairstyles, and enhance shine, curl, texture, volume, or hold to a specific style.

The primary types of hair styling tools are manual and electric. Manual hair styling tools are operated by hand power rather than electric power and include brushes, scissors, straighteners, and others. Hair styling tools encompass hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and others (hair scalp massager). They are sold through channels such as hypermarkets and supermarkets, specialty stores, online channels, and others (salons, departmental stores). These styling tools have applications in households and commercial settings.

The hair styling tools market research report is one of a series of new reports that provides hair styling tools market statistics, including hair styling tools industry global market size, regional shares, competitors with a hair styling tools market share, detailed hair styling tools market segments, market trends and opportunities, and any further data you may need to thrive in the hair styling tools industry. This hair styling tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hair styling tools market consists of sales of blow dryer, curling iron, blending shears, and hair straighteners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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