Athletic Footwear Market Report 2026

The athletic footwear market size has grown strongly in recent years. It will grow from $88.81 billion in 2025 to $94.49 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to growth in sports and fitness participation, expansion of global footwear retail networks, rising consumer preference for branded athletic shoes, increasing influence of sports endorsements, improved manufacturing scale efficiencies.

The athletic footwear market size is expected to see strong growth in the next few years. It will grow to $120.19 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing demand for eco-friendly athletic footwear, rising adoption of smart and connected footwear features, expansion of online and omni-channel retailing, growing focus on personalized footwear solutions, increasing innovation in lightweight and durable materials. Major trends in the forecast period include increasing adoption of sustainable footwear materials, rising demand for customizable athletic shoes, growing integration of digital design and manufacturing, expansion of direct-to-consumer online channels, enhanced focus on comfort and performance optimization.

The increasing number of sports tournaments is anticipated to support the expansion of the athletic footwear market. Sports tournaments are organized competitions where large groups of players compete in a defined format to identify an overall winner. A growing number of individuals are taking part in local and regional tournaments to showcase their abilities and gain opportunities to represent their country at the global level. Athletes and sports enthusiasts participating in such tournaments are required to wear athletic footwear to ensure safety and fair competition. For example, in March 2025, according to the Department of Health and Aged Care, an Australia-based government body, the 2024 National Participation Report highlighted a 10% increase in outdoor football participation and an 11% rise in overall football participation. As a result, the growing number of sports tournaments is expected to contribute to the growth of the athletic footwear market over the forecast period.

Leading players in the athletic footwear space are increasingly prioritizing the development of advanced innovations, such as powered footwear systems, to boost athletic performance, deliver customized support, and enhance overall comfort and efficiency for users. Powered footwear systems are technologically advanced shoes that integrate electronics, sensors, and motorized or energy-assisting components to improve wearer performance, comfort, or foot biomechanics. For example, in October 2025, Nike, a US-based sportswear company, introduced Project Amplify, a novel powered footwear system created for running and walking. Project Amplify features a lightweight motor, drive belt, and rechargeable battery cuff integrated into a carbon-fiber-plated running shoe. The system is designed to support natural lower-leg and ankle motion, effectively functioning as an additional set of calf muscles for the wearer. Users can operate the shoe with or without the robotic component, providing greater versatility than conventional running shoes. By incorporating power assistance, the footwear is intended to help everyday athletes walk or run faster and longer while using less energy, potentially extending daily commutes or increasing jogging and walking distances. This development represents a move away from traditional footwear that depends solely on human muscle power, bringing robotics-based enhancement into mainstream athletic footwear.

In September 2023, Agilitas Sports Private Limited, an India-based athleisure solutions company, acquired Mochiko Shoes for an undisclosed sum. Through this acquisition, Agilitas seeks to enhance its supply chain strength and expand manufacturing capabilities to support the fast-growing sports footwear segment, while also aligning with the Government of India’s Make in India initiative. Mochiko Shoes Private Limited is an India-based sports footwear manufacturer and a key production partner for several global brands.

Major companies operating in the athletic footwear market are Nike Inc., Adidas AG, Lining, VF Corporation, Puma SE, ANTA Sports Products Limited, Skechers USA Inc., Under Armour, New Balance Athletics Inc., Lotto Sport, Li-Ning Company Limited, ASICS Corporation, ASICSTIGER, Deckers Brands, Columbia Sportswear Company, Fila, Fila Korea Ltd., Mizuno Corporation, On AG, Brooks Running Company, ECCO Sko A/S, K-Swiss Inc., Diadora Sport S.p.A., Umbro, Keen Inc., Saucony, Warrior, Salomon, Tecnica Group S.p.A., La Sportiva, Vivobarefoot, Helly Hansen, Topo Athletic, Hummel International Sport & Leisure A/S.

North America was the largest region in the athletic footwear market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the athletic footwear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the athletic footwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The athletic footwear market consists of sales of walking shoes, court sport shoes, minimalist shoes, hockey shoes, and climbing shoes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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