Oral Care Global Market Report 2024

Oral care is essential for maintaining optimal oral health, reducing the risk of infection and inflammation in the oral cavity, and preventing systemic infection originating from oral issues.

The primary product types in oral care include toothpaste, mouthwash and rinse, teeth whitening products, dental floss, toothbrushes, and orthodontic wax. Toothpaste serves to clean, maintain, and enhance the appearance and health of teeth. It is a paste or gel dentifrice designed to remove food particles and dental plaque, control halitosis, and provide active ingredients that combat tooth decay and gum disease. Oral care products are distributed through both traditional retail stores and non-store channels. These products are commonly used in households, and they are also utilized by hospitals and dental clinics.

The oral care market research report is one of a series of new reports that provides oral care market statistics, including oral care industry global market size, regional shares, competitors with an oral care market share, detailed oral care market segments, market trends and opportunities, and any further data you may need to thrive in the oral care industry. This oral care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The oral care market size has grown strongly in recent years. It will grow from $45.96 billion in 2023 to $50.23 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth observed in the historical period can be attributed to factors such as increased consumer awareness about oral health, a growing aging population with an increased focus on dental care, the phenomenon of dental tourism, overall economic growth, and the demand for solutions addressing tooth sensitivity and gum health.

The oral care market size is expected to see strong growth in the next few years. It will grow to $70.11 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%.
The anticipated growth in the forecast period can be attributed to factors such as an emphasis on preventive and personalized oral care, the rising demand for eco-friendly oral care products, the integration of oral health with overall wellness, the expansion of markets in emerging regions, and the popularity of subscription services. Key trends expected in the forecast period include the adoption of natural and organic oral care products, the growth of personalized oral care solutions, the emergence of smart oral care devices, the use of charcoal-based products, and the incorporation of CBD-infused oral care items.

The oral care market is experiencing significant growth due to increased awareness of dental health care. Dental or oral health encompasses the maintenance of the teeth, gums, and mouth to prevent gum disease and tooth decay. Factors like sugar consumption, cigarette use, alcohol use, and poor oral hygiene contribute to oral diseases. Maintaining good dental health is considered very important for overall health, with 92% of adults and 96% of parents expressing this sentiment, according to the 2022 State of America's Oral Health and Wellness Report. A notable finding is that one in five people (20%) believes that oral health issues directly impact their general health. Hence, the heightened awareness of dental health care is a driving force behind the growth of the oral care market.

Anticipated growth in the demand for dental treatments is set to drive the oral care market further. Dental treatments, involving medical procedures by dental professionals to address oral health issues, are integral to oral care. Recent data from the National Health Service in the UK revealed a significant increase in dental disorder treatments, reaching 32.5 million instances, a 23.2% rise compared to the 26.4 million treatments in 2021. This surge in demand for dental treatments is expected to be a key driver of the oral care market.

Technological advancement is a noteworthy trend in the oral care market, with major players adopting CAD/CAM (computer-assisted design/computer-assisted manufacture) technology. This technology streamlines design processes and the creation of 2-D and 3-D models. In oral care, CAD/CAM is utilized for tooth preparation and crown creation. Planmeca, a US-based dental imaging and CAD/CAM equipment manufacturer, introduced the PlanmecaPlanMill 35 as part of its Planmeca FIT CAD/CAM system in February 2022.

Leading companies in the oral care market are investing in technologically advanced products to gain a competitive edge. Examples include Colgate-Palmolive Company's launch of the Colgate Optic White ComfortFit LED Teeth Whitening Kit with Wavelength Technology in February 2023. This kit, designed for comfort, uniform whitening, and ease of use, utilizes wavelength technology to apply a whitening serum using the provided LED device over a 10-day period. The kit includes a flexible LED whitening light and a teeth whitening pen, powered conveniently by smartphones.

In December 2022, Wellnex Life Limited, an Australia-based consumer health and wellness company, acquired Mr. Bright Ltd., a UK-based oral care company specializing in teeth-whitening products and services. This acquisition aims to broaden Wellnex Life Limited's product portfolio, expand market presence, and offer customers a comprehensive range of health and wellness solutions in the oral care and teeth-whitening markets.

Major companies operating in the oral care market include Procter & Gamble Co., Johnson & Johnson Services Inc., GlaxoSmithKline PLC, Church & Dwight Co. Inc., Colgate Palmolive Co., 3M Company, Affordable Dentures & Implants LLC, Aspen Dental Inc., Biolase Inc., Bright Now! Dental Inc., Carestream Dental Inc., Coast Dental LLC, Comfort Dental LLC, Dentsply Sirona Inc., Gentle Dental, Great Expressions Dental Centers, Heartland Dental Care Inc., Henry Schein Inc., Kool Smiles Ltd., Open Dental Software Inc., Pacific Dental Services Inc., Patterson Dental Supply Inc., Planmeca Group, Ranir a Perrigo Company, Smile Brands Inc., Sunstar Group, The Clorox Company, Unilever PLC, Water Pik Inc., Western Dental Services Inc.

Asia-Pacific was the largest region in the oral care market in 2023. The regions covered in the oral care market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the oral care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The oral care market includes revenues earned by entities by tooth-whitening products and denture care materials. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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