Sunglasses Market Report 2025

The sunglasses market size has grown strongly in recent years. It will grow from $18.11 billion in 2024 to $19.08 billion in 2025 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to fashion trends, increasing UV radiation awareness, celebrity endorsements, tourism and travel trends, outdoor activities.

The sunglasses market size is expected to see strong growth in the next few years. It will grow to $23.83 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to rising health consciousness, travel and tourism growth, social media influence, climate change impact, sports and outdoor lifestyle trends, brand collaborations and marketing. Major trends in the forecast period include celebrity and fashion influences on design, expansion of augmented reality (AR) try-on experiences, introduction of smart sunglasses with connectivity features, focus on gender-neutral and inclusive designs, collaborations with sustainable fashion brands.

The increasing popularity of outdoor recreational activities is expected to drive the growth of the sunglasses market in the future. Outdoor recreational activities encompass leisure pursuits conducted in natural settings, such as hiking, camping, fishing, and cycling, which offer physical exercise, relaxation, and enjoyment. This surge can be attributed to factors like increased free time due to remote work, health benefits, social interactions, and heightened environmental awareness. Specialized sunglasses are designed to protect the eyes in bright conditions and are particularly favored by sports enthusiasts. For example, in June 2023, the Outdoor Industry Association, a U.S.-based trade organization representing the outdoor recreation sector, reported that participation in birdwatching activities increased by 6.8% in 2022 compared to 2021. As a result, the rise in outdoor recreational activities is likely to boost the growth of the sunglasses market.

The expanding e-commerce industry is expected to significantly boost the growth of the sunglasses market in the coming years. E-commerce, which refers to the buying and selling of goods and services over the internet, plays a crucial role in enhancing the sunglasses market by providing consumers with a convenient and comprehensive platform to browse and purchase a wide variety of eyewear. This convenience is driving sales as more consumers prefer online shopping. For example, in May 2023, the U.S. Census Bureau, a U.S.-based department of commerce, reported that e-commerce sales increased by 8 percent (±1.6%) in the first quarter of 2023 compared to the same quarter in 2022, while total retail sales rose by 3.6 percent (±0.4%) during the same period. Thus, the growth of the e-commerce industry is propelling the growth of the sunglasses market.

Major companies in the sunglasses market are increasingly focusing on advanced functionality, style, and sustainability in wearable technology, exemplified by the development of ChatGPT-enabled smart sunglasses. These high-tech eyewear options enable users to interact with ChatGPT through voice commands, blending AI functionality with wearable style for hands-free assistance. For instance, in May 2024, Innovative Eyewear, Inc., a U.S.-based eyewear company, launched the Eddie Bauer Smart Eyewear collection, which features the world’s first rimless smart eyewear with integrated ChatGPT voice access. Available in four styles, these glasses are equipped with polarized lenses, a Bluetooth range of up to 100 feet, quadrasonic speakers, and ultra-clear microphones designed for optimal outdoor use. Additionally, each pair comes with a patent-pending charging dock that not only powers the glasses but also charges up to three additional devices, making them ideal for all-day adventures. This innovative approach caters to evolving consumer preferences for multifunctional and stylish eyewear.

Prominent corporations prioritize collaborations and partnerships to ensure reliable customer services. A strategic partnership denotes a structured affiliation between multiple commercial enterprises, typically established through business agreements or contracts. For instance, in October 2023, Meta Platforms Inc., a US-based social technology firm, collaborated with Ray-Ban, an Italy-based provider of eyewear, to develop AI-powered sunglasses. These groundbreaking Ray-Ban Stories smart glasses mark the first generation, integrating features such as cameras, open-ear speakers, and voice control. The aim is to offer a more immersive, hands-free experience and potentially replace smartphones for specific tasks.

In November 2022, Estée Lauder, a U.S.-based cosmetics and skincare company, completed the acquisition of Tom Ford SA for $2.8 billion. This strategic move aimed to achieve full ownership of the Tom Ford brand, significantly enhancing Estée Lauder's presence in the luxury beauty and fashion sectors. Tom Ford SA is known for its luxury consumer goods, specializing in high-end fashion, eyewear, and cosmetics. The acquisition aligns with Estée Lauder's goals of expanding its portfolio and tapping into the growing demand for luxury products in the beauty market.

Major companies operating in the sunglasses market include LVMH Moët Hennessy Louis Vuitton, EssilorLuxottica SA, Kering SA, Luxottica Group S.p.A., Persol Holdings Co Ltd., VSP Global Inc., Fielmann AG, Safilo Group S.p.A., Marcolin S.p.A., De Rigo Vision S.p.A., Oakley Inc., Maui Jim Inc., Julbo SA, Eyeking LLC, Alain Mikli International, Eyevan Inc., Bolon AB, Costa Del Mar Sunglasses Inc., Randolph Engineering Inc., Michael Kors Holdings Limited, Polo Ralph Lauren Corp, Prada SpA, Ralph Lauren Corp, Tiffany & Co, Gianni Versace S.r.l., Ray-Ban Sun Optics Pvt Ltd.

North America was the largest region in the sunglasses market in 2024 and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the sunglasses market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sunglasses market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sunglasses are specialized eyewear designed with tinted or colored lenses to shield the eyes from sunlight, protecting the eyelid, cornea, lens, and retina. They are recommended post-surgical procedures for patients to aid in eye protection.

Sunglasses come in two primary types such as non-polarized and polarized. Non-polarized sunglasses feature anti-reflective lenses, aiding visibility into the sky and underwater better than their polarized counterparts. They treat both day and night lighting equally and are favored for driving, hiking, golfing, fishing, and various outdoor activities where glare is a concern. Unsuch as polarized sunglasses, non-polarized ones don't entirely block all light. Sunglasses boast diverse designs such as aviator/pilot, rectangle, round, square, oval, cat eye, among others. Frames vary, encompassing injected, metal, acetate, and more. These sunglasses reach consumers through specialty stores, supermarkets & hypermarkets, online platforms, and various other distribution channels.

The sunglasses market research report is one of a series of new reports that provides sunglasses market statistics, including sunglasses industry global market size, regional shares, competitors with a sunglasses market share, detailed sunglasses market segments, market trends and opportunities, and any further data you may need to thrive in the sunglasses industry. This sunglasses market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sunglasses market consists of sales of Photochromic glasses, Blue lense glasses, and Anti-reflective lenses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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