Understanding Healthcare Practitioners Can Transform Your Supplement Business
Whether you are a supplement brand that sells directly through healthcare professionals (HCPs) or a brand that sells directly to consumers, you need to know what influences healthcare practitioners’ supplement decisions and recommendations.
Why?
- Interest and engagement in integrative health and medicine is expanding rapidly. 49% of adults believe in many or some alternative medicines and therapies.
- The practitioner channel represents 10% of all U.S. supplement sales but its influence on the overall sale of supplements is far greater. What HCPs recommend translates into consumer sales.
When It Comes to Supplement Brand Evaluation, Not All HCPs Are Alike
Most complementary and integrative HCPs consider their philosophy of health and wellness to be holistic. However, the term “holistic” has a broad definition, and within the spectrum of this definition some HCPs take more of a “vitalistic” approach, while others align more closely with a “pragmatic” approach.
This 83-page written report and 21-pages of market sizing charts provide a comprehensive overview of each of the health professional credentials that are most likely to influence the use of dietary supplements and other integrative products and services among their patient groups:
- Integrative MDs/DOs
- Licensed Naturopathic Doctors
- Dietitians and Nutritionists
- Doctors of Chiropractic
- Licensed Acupuncturists
- Independent Pharmacists
- Nurses (RNs and APRNs)
- Physician Assistants
- Unlicensed Naturopaths, Health Coaches, and Herbalists
- Massage Therapists
- Holistic and Biological Dentists
- Veterinary Clinics
While these HCPs share criteria for evaluating supplement brands, each of these professional credentials are different enough to warrant careful consideration before educating, marketing or selling to them.
Within each of the 14 HCP credential chapters you’ll learn:
- Overview of Credential
- Market Size
- Practice Types
- Degrees
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
In addition, you’ll find a resource guide with major organizations, educational institutions and associations that serve each credential.
What companies will benefit from this report?
- Professional supplement brands
- Consumer supplement brands
- Medical foods companies
- Testing & diagnostic labs
- Medical device companies
- Diagnostic & therapeutic device companies
- Health technology companies
- Genomic research and product companies
- Health systems
- Health centers & clinics
- Research centers
- Recruiters
- Academics/universities
- Insurance providers
- Think tanks
Who will benefit?
- CEOs
- COOs
- CMOs
- Marketing directors
- Category managers
- Innovation managers
- M&A groups
- New ventures
- Entrepreneurs
Table of Contents
- Introduction
- A Note about Vitalism and Pragmatism
- Integrative MDs and DOs
- Overview of Credentials
- Market Size
- Practice Types
- Degrees
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
- Additional Information
- Licensed Naturopathic Doctors
- Overview of Credentials
- Market Size
- Practice Types
- Degree
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
- Dietitians and Nutritionists
- Overview of Credentials
- Registered Dietitians
- Nutritionists
- Market Size
- Practice Types
- Degrees and Credentials
- Dietitian
- Nutritionist
- Education
- Registered Dietitian
- Nutritionist
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Doctors of Chiropractic
- Overview of Credential
- Market Size
- Practice Types
- Degree
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
- Additional Information
- Licensed Acupuncturists
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
- Additional Information
- Independent Pharmacists
- Overview of Credential
- Market Size
- Degree
- Education
- Nutritional Education
- Practice Types
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Nurses (RNs and APRNs)
- Overview of credentials
- Registered Nurses (RNs)
- Advanced Practice Registered Nurses (APRNs)
- Holistic Nurses
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Physician Assistants
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Unlicensed Naturopaths, Health Coaches, and Herbalists
- Unlicensed Naturopaths
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Education and Training
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Health Coaches
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Education and Training
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Additional Information
- Herbalists
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Other Degrees and Memberships
- Education and Training
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Massage Therapists
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Holistic and Biological Dentists
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Veterinary Clinics
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Certifications
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Resources
- Integrative MDs and DOs Resource Guide
- Major Organizations
- Acupuncturists Resource Guide
- CCAOM Member Colleges
- Major Organizations
- Licensed Naturopathic Doctors Resource Guide
- Major Organizations
- Unlicensed Naturopaths Resource Guide
- Major Associations
- Health Coaches Resource Guide
- Major Organizations
- Herbalists Resource Guide
- Additional education and training
- Major Organizations
Samples
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Companies Mentioned
- Academic Consortium for Integrative Medicine
- Academy for Five Element Acupuncture
- Academy of Chinese Culture and Health Sciences
- Academy of Integrative Health and Medicine (AIHM)
- Academy of Veterinary Homeopathy
- Accreditation Commission for Acupuncture and Herbal Medicine (ACAHM)
- Accreditation Commission for Acupuncture and Oriental Medicine (ACAOM)
- Accreditation Commission for Education in Nursing (ACEN)
- Accreditation Commission for Midwifery Education (ACME)
- Accreditation Council for Pharmacy Education (ACPE)
- Accreditation Review Commission on Education for the Physician Assistant (ARC-PA)
- Acupuncture and Integrative Medicine College, Berkeley
- Acupuncture and Massage College
- Acupuncture and Oriental Medicine National Coalition
- Adiantum School of Plant Medicine
- Age Management Medicine Group (AMMG)
- Alhambra Medical University
- Alma Herba
- Alternative Medicine College of Canada
- American Academy of Acupuncture and Oriental Medicine
- American Academy of Anti-Aging Medicine (A4M)
- American Academy of Medical Acupuncture (AAMA)
- American Academy of Pain Management (AAPM)
- American Academy of Physician Associates (AAPA)
- American Academy of Veterinary Acupuncture
- American Association of Acupuncture and Oriental Medicine (AAAOM)
- American Association of Integrative Medicine (AAIM)
- American Association of Naturopathic Physicians (AANP)
- American Association of Nurse Practitioners
- American Association of Nutritional Consultants (AANC)
- American Association of Oriental Medicine (AAOM)
- American Association of Veterinary Medical Colleges (AAVMC)
- American Board of Anti-Aging Health Practitioners (ABAAHP)
- American Board of Anti-Aging/Regenerative Medicine (ABAARM)
- American Board of Integrative Medicine (ABOIM)
- American Board of Lifestyle Medicine (ABLM)
- American Board of Regenerative Medicine (ABRM)
- American Botanical Council (ABC)
- American Chiropractic Association (ACA)
- American College for Advancement in Medicine (ACAM)
- American College of Acupuncture and Oriental Medicine
- American College of Healthcare Sciences
- American College of Lifestyle Medicine (ACLM)
- American College of Preventive Medicine (ACPM)
- American College of Traditional Chinese Medicine at CIIS
- American College of Veterinary Nutrition (ACVN)
- American Council on Exercise (ACE)
- American Dental Association (ADA)
- American Fitness Professionals and Associates (AFPA)
- American Fitness Professionals Association (AFPA)
- American Health Source
- American Herbalists Guild
- American Holistic Nurses Association (AHNA)
- American Holistic Nurses Credentialing Corp. (AHNCC)
- American Holistic Veterinary Medical Association (AHVMA)
- American Institute of Alternative Medicine
- American Institute of Naturopathic Medicine (AINM)
- American Massage Therapy Association (AMTA)
- American Naturopathic Certification Board
- American Naturopathic Medical Association (ANMA)
- American Naturopathic Medical Certification Board
- American Nurses Association
- American Nurses Credentialing CenterAmerican Nutrition Association (ANA)
- American Nutrition Association Certified Nutrition Specialist (CNS)
- American Organization for the Bodywork Therapies of Asia (AOBTA)
- American Pet Products Association’s (APPA)
- American School of Natural Health
- American Society of Acupuncturists (ASA)
- American Veterinary Chiropractic Association (ACCC/AVCA)
- American Veterinary Medical Association (AVMA)
- Ancestral Apothecary
- Northwestern Health Sciences University, College of Health and Wellness
- AOMA Graduate School of Integrative Medicine
- ArborVitae School of Traditional Herbalism
- Arizona School of Acupuncture and Oriental Medicine
- Associated Bodywork and Massage Professionals (ABMP)
- Association for the Advancement of Restorative Medicine (AARM)
- Association of Accredited Naturopathic Medical Colleges (AANMC)
- Atlantic Institute of Oriental Medicine
- Bastyr University
- Bellebuono School of Herbal Medicine
- Blue Ridge School of Herbal Medicine
- Board of Integrative Medicine (BOIM)
- BotanoLogos School of Herbal Studies
- California School of Herbal Studies
- Canadian Chiropractic Association (CCA)
- Canadian College of Naturopathic Medicine
- Canyon College
- Cedar Mountain Herb School
- Center for Mind-Body Medicine (CMBM)
- Certified Nutrition Specialists (CNS)
- Chestnut School of Herbal Medicine
- Clearpath School of Herbal Medicine
- College of Practitioners of Phytotherapy
- College of Unani Tibb and Alternative Medicine (CUTAM)
- Colorado School of Clinical Herbalism
- Colorado School of Traditional Chinese Medicine
- Commission on Collegiate Nursing Education (CCNE)
- Commission on Dental Education (CODA)
- Commission on Massage Therapy Accreditation (COMTA)
- CommonWealth Center for Holistic Herbalism
- Council of Acupuncture and Oriental Medicine Associations
- Council of Colleges of Acupuncture and Oriental Medicine (CCAOM)
- Council on Chiropractic Education (CCE)
- Council on Naturopathic Medical Education (CNME)
- Daoist Traditions College of Chinese Medical Arts
- David Winston's Center for Herbal Studies
- Dietitians in Integrative and Functional Medicine (DIFM)
- Dongguk University Los Angeles
- Dr. Sears Wellness Institute
- Dragon Rises College of Oriental Medicine
- Duke University Health and Well-Being
- East West College of Natural Medicine
- East West School of Herbology
- Eastern School of Acupuncture and Traditional Medicine
- Emperor’s College of Traditional Oriental Medicine
- Federation of Naturopathic Medicine Regulatory Authorities
- Five Branches University: Graduate School of Traditional Chinese Medicine
- Florida College of Integrative Medicine
- Florida School of Holistic Living
- Florida State Oriental Medical Association
- Medicine Lodge Ranch
- Genesis School of Natural Health
- Golden State University
- Greenwood Herbals
- Hawthorn Institute
- Health Coach Institute (HCI)
- Heart of Herbs Herbal School
- Heartstone Center for Earth Essentials
- Herb Research Foundation (HRF)
- Herbal Academy
- Herbal Wisdom Institute
- Herbalism Roots
- Hill College
- Holistic Dental Association (HDA)
- HomeGrown Herbalist School of Botanical Medicine
- Huckleberry Mountain Botanicals School of Herbalism
- Institute for Functional Medicine (IFM)
- Institute for Integrative Nutrition (IIN)
- Institute for Natural Medicine (INM)
- Institute for Transformational Nutrition
- Institute of Chinese Herbology
- Institute of Clinical Acupuncture and Oriental Medicine
- Institute of Taoist Education and Acupuncture
- Integrative Healthcare Symposium (IHS)
- International Academy of Biological Dentistry and Medicine (IABDM)
- International Academy of Oral Medicine and Toxicology (IAOMT)
- International Association of Health Coaches (IAHC)
- International Association of Wellness Professionals (IAWP)
- International Veterinary Acupuncture Society
- Jing Well Essential Oil Academy
- Joint Commission on National Dental Examinations (JCNDE)
- Jung Tao School of Classical Chinese Medicine
- Kingdom College of Natural Health
- Kresser Institute for Functional and Evolutionary Medicine
- Maryland University of Integrative Health (MUIH)
- Middle Way Acupuncture Institute
- Midwest College of Oriental Medicine
- Midwest School of Herbal Studies
- Milagro School of Herbal Medicine
- Misty Meadows Herbal Center
- Modern Acupuncture
- National Acupuncture Detoxification Association (NADA)
- National Association of Nutrition Professionals
- National Certification Board for Therapeutic Massage and Bodywork (NCBTMB)
- National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)
- National Community Pharmacists Association
- National Council Licensure Examination for Registered Nurses (NCLEX-RN)
- National Federation of Chinese TCM Organizations
- National Institute of Medical Herbalists (NIMH)
- National Society of Health Coaches (NSHC)
- National University of Health Sciences
- National University of Natural Medicine
- Native Roots School
- Natural Healing Institute
- Natural Nurse
- Naturopathic Institute of Therapies and Education
- Naturopathic Medical Student Association
- New Eden School of Natural Health and Herbal Studies
- New England School of Acupuncture at MCPHS University
- New York College of Health Professions
- New York College of Traditional Chinese Medicine
- New York University College of Dentistry
- Nine Star University of Health Sciences
- North American Board of Naturopathic Examiners
- Ojai School of Herbal Studies
- Orchard Botanicals Farm & Herb School
- Oregon College of Oriental Medicine
- PA Foundation
- Pacific College of Oriental Medicine
- Phoenix Institute of Herbal Medicine and Acupuncture
- POCA Technical Institute
- Purple Moon Herbs and Studies
- Quantum University for Integrative Medicine
- Reidman College
- Rockwell School of Holistic Medicine
- Rocky Mountain Field Botany Course Certificate
- Rutgers School of Dental Medicine
- Sacred Journey School of Herbalism
- Sacred Plant Traditions
- Seattle Institute of East Asian Medicine
- Society for Acupuncture Research (SAR)
- Society for Integrative Oncology (SIO)
- Society of Wellness Nutritional Systems
- SomaVeda College of Natural Health
- Sonoran University of Health Sciences
- South Baylo University
- Southern California University of Health Sciences
- Southwest Acupuncture College
- Southwest College of Naturopathic Medicine
- Southwest Institute of Healing Arts
- Sports Acupuncture Alliance
- Terra Sylva School of Botanical Medicine
- Texas Complementary and Alternative Medical Association
- Texas Health and Science University
- The American Board of Anti-Aging Health Practitioners (ABAAHP)
- The American Council on Exercise (ACE)
- The American Herbalists Guild (AHG)
- The Bitter Herb Academy
- The Boston School of Herbal Studies
- The Chiropractic Board of Clinical Nutrition (CBCN)
- The College of Practitioners of Phytotherapy (CPP)
- The Hermit’s Grove Master Herbalist Program
- The Human Path / Herbal Medics Academy
- The Institute for Functional Medicine (IFM)
- The International Academy of Oral Medicine and Toxicology (IAOMT)
- The Medicine Wheel
- The Northwest School for Botanical Sciences
- Thyme Herbal
- Trinity School of Natural Health
- Twin Star Connecticut’s School of Herbal and Energetic Studies
- University of Bridgeport Acupuncture Institute
- University of East-West Medicine
- University of Iowa Dental School
- University of Natural Health
- University of Natural Medicine
- University of Nevada at Las Vegas Dental School
- Virginia University of Integrative Medicine
- VITAL WAYS School of Holistic Clinical Herbalism
- Wellcoaches School of Coaching
- Westbrook University
- White Pine Institute
- Wild Women Herb School
- Wildflower School of Botanical Medicine
- Wildwood Institute
- Wintergreen Botanicals Education Center
- Wisdom of the Plants Seminary
- Won Institute of Graduate Studies
- Wongu University of Oriental Medicine
- World Naturopathic Federation
- Yo San University of Traditional Chinese Medicine
