The Global 3D Eye Tracking Software Market size is expected to reach $665.5 Million by 2028, rising at a market growth of 25.7% CAGR during the forecast period.
3D eye tracking software is used to quantify eye gazing, which provides new opportunities and applications for human-machine interaction. Using 3D eye-tracking technology, researchers may assess the attention of customers and retailers without concern of bias. Eye tracking can examine the movement of interest, perception, and purpose. When consumers become interested in a product, they evaluate it in a particular manner. Their opinion then determines whether they intend to purchase the item.
Customers are more likely to perceive a better value if the price comes first. Retailers require visual signals along the way to make an informed purchase decision. Using 3D eye tracking software, retailers can track visual attention in this process and determine the most effective optical techniques and positioning cues for products. Despite technological advancements, 3D eye-tracking software needs significant hardware and peripherals to measure correct data, resulting in expensive development and manufacturing costs for 3D eye-tracking software devices.
In recent years, eye-trackers have become an integral part of market research. Typically, these devices' data can improve a company's offline and online business organization. Using 3D eye tracking software technology breakthroughs, it can now evaluate focus on particular brands, goods, or critical messages. In addition, it is utilized to determine the store's ease of navigation.
This is why attention tracking provides organizations with vital information. 3D eye tracking software market forecast without calibration can give shelf-attention analytics that counts the number of views and focal spots. Retail and other marketing organizations utilize these data to develop innovative sales techniques and shopper approaches for their retail clients.
COVID-19 Impact Analysis
3D eye-tracking software sales are proportionate to demand from end-use industries, such as automotive, retail, and research. Due to import-export restrictions, blocked borders, and supply chain interruptions caused by the COVID-19 pandemic, the market for 3D eye-tracking software in retail was negatively impacted. The COVID-19 pandemic has halted the eye-tracking industry's rate of expansion. The shutdown of important consumer electronics, retail, automotive, and manufacturing industries affected product demand. However, the market is expected to show growth with the ease of the COVID-19-based restrictions, which will surge its usage by the primary end-use industries and aid the market in recovery.
Market Growth Factors
3D eye tracking in retail
Through 3D eye-tracking, visual attention data is the most readily available. In the context of retail research, visual attention shows customers' inherent interests. Eye-tracking reveals the amount of time it took a buyer to focus on a single product, the number of times they glanced at it, and the average amount of time they spent staring at an item. Typically, they purchase the products they examine the longest and most frequently. With eye-tracking, one can also examine the flow of interest, perception, and intent: if a product attracts a shopper's attention, they will view it in a particular way. The usage of 3D eye tracking in the retail sector to analyze consumer behavior and offer better products and services to them is expected to boost market growth.
Eye tracking for automotive applications
3D eye-tracking technology for the automotive sector is used to increase safety on roads. Gaze recognition will resolve two major problems with human-vehicle interaction. To monitor and enable coordinated handovers in semi-autonomous vehicles, it will be necessary to detect the driver's attention due to rising safety concerns by automotive safety authorities. The driver's concentration will be checked continuously in the future by using depth-sensing cameras. The tracking program uses data from the cameras to evaluate the driver's focus. Consequently, using the most recent technology, such as 3D eye tracking software, to optimize the performance and safety of the cars will propel market expansion.
Market Restraining Factors
Issues associated with 3D eye tracking
The fact that eye-tracking technology only records eye movements is a third challenge. To effectively interpret the recordings, eye-tracking technology must be combined with an additional data collection method. For instance, Likert scales assessing consumers' willingness to buy can be used to discover what information consumers visually check and consider when selecting whether to purchase a product. However, it can be challenging to interpret these data because visual attention is not the only element influencing customer behavior. Hence, the drawbacks associated with 3D eye-tracking devices are expected to hinder market growth.
Type Outlook
Based on type, the 3D eye tracking software market is segmented into mobile systems, remote eye tracking and tower-mounted eye tracking. The mobile systems segment dominated the 3D eye tracking software market with the maximum revenue share in 2021. This is due to its involvement in wearable devices, often eye-tracking glasses or headbands. A camera or mirror that records the scene or the user's field of vision is placed in front of one or both eyes. Modern mobile devices are untethered, enabling research in contexts far more relevant to daily life, such as sports, automotive and simulator use, motor-control and gait assessments, and athletics.
Application Outlook
On the basis of application, the 3D eye tracking software market is divided into scientific research, marketing & user research and industry & human performance. The industry & human performance segment procured a promising growth rate in the 3D eye tracking software market in 2021. This is due to the fact that eye tracking lets the user view an additional granularity in their organization's operations, allowing the user to discover methods to enhance procedures, decrease errors, and eliminate waste. Each person's approach to accomplishing a task is unique, and these variations might result in diverse outcomes.
Industry Outlook
By industry, the 3D eye tracking software market is classified into consumer devices, assistive technology solutions, automotive, retail, robotics and others. The robotics segment recorded a promising growth rate in the 3D eye tracking software market in 2021. This is because surgical robots are a classic illustration of how advances in medical technology have facilitated digital transformation and enhanced treatment. By executing very small incisions with highly exact maneuvers, remote-controlled surgical robots have enabled a variety of minimally invasive operations that encourage quick recovery, which is beneficial for patients, hospitals, and clinics, as well as those waiting in line.
Regional Outlook
Region-wise, the eye tracking software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North American region registered the highest revenue share in the 3D eye tracking software market in 2021. The growth is attributable to increased government investment in technologically advanced tracking methods. To provide virtual driver assistance, the incorporation of 3D eye-tracking software into an increasing number of electric vehicles is rising. In addition, the increase in sales of robotics-configured 3D eye-tracking devices in numerous industries, namely the automotive, and healthcare industries, is driving the growth of the 3D eye-tracking software market in the forecast period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tobii AB, iMotions A/S (Smart Eye A/S), Gaze Intelligence, ParallelDots, Inc., EyeTech Digital Systems, Inc., Eyegaze, Inc., Pupil Labs GmbH, Gazepoint, alea technologies gmbh (IntelliGaze), and Converus, Inc.
Scope of the Study
By Type
- Mobile Systems
- Remote Eye Tracking
- Tower-Mounted Eye Tracking
By Application
- Scientific Research
- Marketing & User Research
- Industry & Human Performance
By Industry
- Consumer Devices
- Robotics
- Automotive
- Retail
- Assistive Technology Solutions
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Tobii AB
- iMotions A/S (Smart Eye A/S)
- Gaze Intelligence
- ParallelDots, Inc.
- EyeTech Digital Systems, Inc.
- Eyegaze, Inc.
- Pupil Labs GmbH
- Gazepoint
- alea technologies gmbh (IntelliGaze)
- Converus, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global 3D Eye Tracking Software Market, by Type
1.4.2 Global 3D Eye Tracking Software Market, by Application
1.4.3 Global 3D Eye Tracking Software Market, by Industry
1.4.4 Global 3D Eye Tracking Software Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global 3D Eye Tracking Software Market by Type
3.1 Global Mobile Systems Market by Region
3.2 Global Remote Eye Tracking Market by Region
3.3 Global Tower-Mounted Eye Tracking Market by Region
Chapter 4. Global 3D Eye Tracking Software Market by Application
4.1 Global Scientific Research Market by Region
4.2 Global Marketing & User Research Market by Region
4.3 Global Industry & Human Performance Market by Region
Chapter 5. Global 3D Eye Tracking Software Market by Industry
5.1 Global Consumer Devices Market by Region
5.2 Global Robotics Market by Region
5.3 Global Automotive Market by Region
5.4 Global Retail Market by Region
5.5 Global Assistive Technology Solutions Market by Region
5.6 Global Others Market by Region
Chapter 6. Global 3D Eye Tracking Software Market by Region
6.1 North America 3D Eye Tracking Software Market
6.1.1 North America 3D Eye Tracking Software Market by Type
6.1.1.1 North America Mobile Systems Market by Country
6.1.1.2 North America Remote Eye Tracking Market by Country
6.1.1.3 North America Tower-Mounted Eye Tracking Market by Country
6.1.2 North America 3D Eye Tracking Software Market by Application
6.1.2.1 North America Scientific Research Market by Country
6.1.2.2 North America Marketing & User Research Market by Country
6.1.2.3 North America Industry & Human Performance Market by Country
6.1.3 North America 3D Eye Tracking Software Market by Industry
6.1.3.1 North America Consumer Devices Market by Country
6.1.3.2 North America Robotics Market by Country
6.1.3.3 North America Automotive Market by Country
6.1.3.4 North America Retail Market by Country
6.1.3.5 North America Assistive Technology Solutions Market by Country
6.1.3.6 North America Others Market by Country
6.1.4 North America 3D Eye Tracking Software Market by Country
6.1.4.1 US 3D Eye Tracking Software Market
6.1.4.1.1 US 3D Eye Tracking Software Market by Type
6.1.4.1.2 US 3D Eye Tracking Software Market by Application
6.1.4.1.3 US 3D Eye Tracking Software Market by Industry
6.1.4.2 Canada 3D Eye Tracking Software Market
6.1.4.2.1 Canada 3D Eye Tracking Software Market by Type
6.1.4.2.2 Canada 3D Eye Tracking Software Market by Application
6.1.4.2.3 Canada 3D Eye Tracking Software Market by Industry
6.1.4.3 Mexico 3D Eye Tracking Software Market
6.1.4.3.1 Mexico 3D Eye Tracking Software Market by Type
6.1.4.3.2 Mexico 3D Eye Tracking Software Market by Application
6.1.4.3.3 Mexico 3D Eye Tracking Software Market by Industry
6.1.4.4 Rest of North America 3D Eye Tracking Software Market
6.1.4.4.1 Rest of North America 3D Eye Tracking Software Market by Type
6.1.4.4.2 Rest of North America 3D Eye Tracking Software Market by Application
6.1.4.4.3 Rest of North America 3D Eye Tracking Software Market by Industry
6.2 Europe 3D Eye Tracking Software Market
6.2.1 Europe 3D Eye Tracking Software Market by Type
6.2.1.1 Europe Mobile Systems Market by Country
6.2.1.2 Europe Remote Eye Tracking Market by Country
6.2.1.3 Europe Tower-Mounted Eye Tracking Market by Country
6.2.2 Europe 3D Eye Tracking Software Market by Application
6.2.2.1 Europe Scientific Research Market by Country
6.2.2.2 Europe Marketing & User Research Market by Country
6.2.2.3 Europe Industry & Human Performance Market by Country
6.2.3 Europe 3D Eye Tracking Software Market by Industry
6.2.3.1 Europe Consumer Devices Market by Country
6.2.3.2 Europe Robotics Market by Country
6.2.3.3 Europe Automotive Market by Country
6.2.3.4 Europe Retail Market by Country
6.2.3.5 Europe Assistive Technology Solutions Market by Country
6.2.3.6 Europe Others Market by Country
6.2.4 Europe 3D Eye Tracking Software Market by Country
6.2.4.1 Germany 3D Eye Tracking Software Market
6.2.4.1.1 Germany 3D Eye Tracking Software Market by Type
6.2.4.1.2 Germany 3D Eye Tracking Software Market by Application
6.2.4.1.3 Germany 3D Eye Tracking Software Market by Industry
6.2.4.2 UK 3D Eye Tracking Software Market
6.2.4.2.1 UK 3D Eye Tracking Software Market by Type
6.2.4.2.2 UK 3D Eye Tracking Software Market by Application
6.2.4.2.3 UK 3D Eye Tracking Software Market by Industry
6.2.4.3 France 3D Eye Tracking Software Market
6.2.4.3.1 France 3D Eye Tracking Software Market by Type
6.2.4.3.2 France 3D Eye Tracking Software Market by Application
6.2.4.3.3 France 3D Eye Tracking Software Market by Industry
6.2.4.4 Russia 3D Eye Tracking Software Market
6.2.4.4.1 Russia 3D Eye Tracking Software Market by Type
6.2.4.4.2 Russia 3D Eye Tracking Software Market by Application
6.2.4.4.3 Russia 3D Eye Tracking Software Market by Industry
6.2.4.5 Spain 3D Eye Tracking Software Market
6.2.4.5.1 Spain 3D Eye Tracking Software Market by Type
6.2.4.5.2 Spain 3D Eye Tracking Software Market by Application
6.2.4.5.3 Spain 3D Eye Tracking Software Market by Industry
6.2.4.6 Italy 3D Eye Tracking Software Market
6.2.4.6.1 Italy 3D Eye Tracking Software Market by Type
6.2.4.6.2 Italy 3D Eye Tracking Software Market by Application
6.2.4.6.3 Italy 3D Eye Tracking Software Market by Industry
6.2.4.7 Rest of Europe 3D Eye Tracking Software Market
6.2.4.7.1 Rest of Europe 3D Eye Tracking Software Market by Type
6.2.4.7.2 Rest of Europe 3D Eye Tracking Software Market by Application
6.2.4.7.3 Rest of Europe 3D Eye Tracking Software Market by Industry
6.3 Asia Pacific 3D Eye Tracking Software Market
6.3.1 Asia Pacific 3D Eye Tracking Software Market by Type
6.3.1.1 Asia Pacific Mobile Systems Market by Country
6.3.1.2 Asia Pacific Remote Eye Tracking Market by Country
6.3.1.3 Asia Pacific Tower-Mounted Eye Tracking Market by Country
6.3.2 Asia Pacific 3D Eye Tracking Software Market by Application
6.3.2.1 Asia Pacific Scientific Research Market by Country
6.3.2.2 Asia Pacific Marketing & User Research Market by Country
6.3.2.3 Asia Pacific Industry & Human Performance Market by Country
6.3.3 Asia Pacific 3D Eye Tracking Software Market by Industry
6.3.3.1 Asia Pacific Consumer Devices Market by Country
6.3.3.2 Asia Pacific Robotics Market by Country
6.3.3.3 Asia Pacific Automotive Market by Country
6.3.3.4 Asia Pacific Retail Market by Country
6.3.3.5 Asia Pacific Assistive Technology Solutions Market by Country
6.3.3.6 Asia Pacific Others Market by Country
6.3.4 Asia Pacific 3D Eye Tracking Software Market by Country
6.3.4.1 China 3D Eye Tracking Software Market
6.3.4.1.1 China 3D Eye Tracking Software Market by Type
6.3.4.1.2 China 3D Eye Tracking Software Market by Application
6.3.4.1.3 China 3D Eye Tracking Software Market by Industry
6.3.4.2 Japan 3D Eye Tracking Software Market
6.3.4.2.1 Japan 3D Eye Tracking Software Market by Type
6.3.4.2.2 Japan 3D Eye Tracking Software Market by Application
6.3.4.2.3 Japan 3D Eye Tracking Software Market by Industry
6.3.4.3 India 3D Eye Tracking Software Market
6.3.4.3.1 India 3D Eye Tracking Software Market by Type
6.3.4.3.2 India 3D Eye Tracking Software Market by Application
6.3.4.3.3 India 3D Eye Tracking Software Market by Industry
6.3.4.4 South Korea 3D Eye Tracking Software Market
6.3.4.4.1 South Korea 3D Eye Tracking Software Market by Type
6.3.4.4.2 South Korea 3D Eye Tracking Software Market by Application
6.3.4.4.3 South Korea 3D Eye Tracking Software Market by Industry
6.3.4.5 Singapore 3D Eye Tracking Software Market
6.3.4.5.1 Singapore 3D Eye Tracking Software Market by Type
6.3.4.5.2 Singapore 3D Eye Tracking Software Market by Application
6.3.4.5.3 Singapore 3D Eye Tracking Software Market by Industry
6.3.4.6 Malaysia 3D Eye Tracking Software Market
6.3.4.6.1 Malaysia 3D Eye Tracking Software Market by Type
6.3.4.6.2 Malaysia 3D Eye Tracking Software Market by Application
6.3.4.6.3 Malaysia 3D Eye Tracking Software Market by Industry
6.3.4.7 Rest of Asia Pacific 3D Eye Tracking Software Market
6.3.4.7.1 Rest of Asia Pacific 3D Eye Tracking Software Market by Type
6.3.4.7.2 Rest of Asia Pacific 3D Eye Tracking Software Market by Application
6.3.4.7.3 Rest of Asia Pacific 3D Eye Tracking Software Market by Industry
6.4 LAMEA 3D Eye Tracking Software Market
6.4.1 LAMEA 3D Eye Tracking Software Market by Type
6.4.1.1 LAMEA Mobile Systems Market by Country
6.4.1.2 LAMEA Remote Eye Tracking Market by Country
6.4.1.3 LAMEA Tower-Mounted Eye Tracking Market by Country
6.4.2 LAMEA 3D Eye Tracking Software Market by Application
6.4.2.1 LAMEA Scientific Research Market by Country
6.4.2.2 LAMEA Marketing & User Research Market by Country
6.4.2.3 LAMEA Industry & Human Performance Market by Country
6.4.3 LAMEA 3D Eye Tracking Software Market by Industry
6.4.3.1 LAMEA Consumer Devices Market by Country
6.4.3.2 LAMEA Robotics Market by Country
6.4.3.3 LAMEA Automotive Market by Country
6.4.3.4 LAMEA Retail Market by Country
6.4.3.5 LAMEA Assistive Technology Solutions Market by Country
6.4.3.6 LAMEA Others Market by Country
6.4.4 LAMEA 3D Eye Tracking Software Market by Country
6.4.4.1 Brazil 3D Eye Tracking Software Market
6.4.4.1.1 Brazil 3D Eye Tracking Software Market by Type
6.4.4.1.2 Brazil 3D Eye Tracking Software Market by Application
6.4.4.1.3 Brazil 3D Eye Tracking Software Market by Industry
6.4.4.2 Argentina 3D Eye Tracking Software Market
6.4.4.2.1 Argentina 3D Eye Tracking Software Market by Type
6.4.4.2.2 Argentina 3D Eye Tracking Software Market by Application
6.4.4.2.3 Argentina 3D Eye Tracking Software Market by Industry
6.4.4.3 UAE 3D Eye Tracking Software Market
6.4.4.3.1 UAE 3D Eye Tracking Software Market by Type
6.4.4.3.2 UAE 3D Eye Tracking Software Market by Application
6.4.4.3.3 UAE 3D Eye Tracking Software Market by Industry
6.4.4.4 Saudi Arabia 3D Eye Tracking Software Market
6.4.4.4.1 Saudi Arabia 3D Eye Tracking Software Market by Type
6.4.4.4.2 Saudi Arabia 3D Eye Tracking Software Market by Application
6.4.4.4.3 Saudi Arabia 3D Eye Tracking Software Market by Industry
6.4.4.5 South Africa 3D Eye Tracking Software Market
6.4.4.5.1 South Africa 3D Eye Tracking Software Market by Type
6.4.4.5.2 South Africa 3D Eye Tracking Software Market by Application
6.4.4.5.3 South Africa 3D Eye Tracking Software Market by Industry
6.4.4.6 Nigeria 3D Eye Tracking Software Market
6.4.4.6.1 Nigeria 3D Eye Tracking Software Market by Type
6.4.4.6.2 Nigeria 3D Eye Tracking Software Market by Application
6.4.4.6.3 Nigeria 3D Eye Tracking Software Market by Industry
6.4.4.7 Rest of LAMEA 3D Eye Tracking Software Market
6.4.4.7.1 Rest of LAMEA 3D Eye Tracking Software Market by Type
6.4.4.7.2 Rest of LAMEA 3D Eye Tracking Software Market by Application
6.4.4.7.3 Rest of LAMEA 3D Eye Tracking Software Market by Industry
Chapter 7. Company Profiles
7.1 Tobii AB
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.2 iMotions A/S (Smart Eye A/S)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.3 EyeTech Digital Systems, Inc.
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Expansions:
7.4 Gaze Intelligence
7.4.1 Company Overview
7.5 ParallelDots, Inc.
7.5.1 Company Overview
7.6 Eyegaze, Inc.
7.6.1 Company Overview
7.7 Pupil Labs GmbH
7.7.1 Company Overview
7.8 Gazepoint
7.8.1 Company Overview
7.9 alea technologies gmbh (IntelliGaze)
7.9.1 Company Overview
7.10. Converus, Inc.
7.10.1 Company Overview
Companies Mentioned
- Tobii AB
- iMotions A/S (Smart Eye A/S)
- Gaze Intelligence
- ParallelDots, Inc.
- EyeTech Digital Systems, Inc.
- Eyegaze, Inc.
- Pupil Labs GmbH
- Gazepoint
- alea technologies gmbh (IntelliGaze)
- Converus, Inc.
Methodology
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