The Global Customer Intelligence Platform Market size is expected to reach $8.3 billion by 2028, rising at a market growth of 28.1% CAGR during the forecast period.
Customer intelligence (CI) is gathering and analyzing specific customer data to determine the most effective methods to communicate with each client. Customers reveal information about themselves every time they connect with the organization in today's digitally driven environment, including their interests, demographic information, preferences, requirements, and wishes. Marketers that discover methods to use this untapped resource in their customer data can interact with each consumer in a manner that makes them feel valued, appreciated, and understood.
This results in goodwill, improved brand impression, word-of-mouth advertising, and enduring consumer loyalty. To suggest that understanding customer intelligence is essential for every organization to compete - and grow effectively - in this era of strong online competition and communications overload is not an exaggeration. To enhance customer experiences and promote corporate objectives, enterprises may use the Customer Intelligence Platform to collect, analyze, and act on customer data.
To give a complete picture of the customer journey, customer intelligence platforms enable businesses to gather and store consumer data from various sources, such as web analytics, customer relationship management (CRM) systems, social media, and others. There are several drivers, including the growing desire for tailored customer experiences, the transition to data-driven marketing and advertising, the increasing requirement to give an omnichannel experience, and the expanding need to acquire a holistic perspective of consumer data.
As businesses increasingly understand the value of customer data in guiding strategic choices and enhancing customer experiences, the market for customer intelligence platforms has expanded recently. The sector is increasing because of the rising need for actionable consumer insights and the desire for individualized customer experiences.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions.
The major strategies followed by the market participants are Acquisition. Based on the Analysis presented in the Cardinal matrix, Microsoft Corporation and Google, LLC. are the forerunners in the Customer Intelligence Platform Market. Companies such as Accenture Plc, IBM Corporation and Oracle Corporation are some of the key innovators in Customer Intelligence Platform Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
Customer intelligence (CI) is gathering and analyzing specific customer data to determine the most effective methods to communicate with each client. Customers reveal information about themselves every time they connect with the organization in today's digitally driven environment, including their interests, demographic information, preferences, requirements, and wishes. Marketers that discover methods to use this untapped resource in their customer data can interact with each consumer in a manner that makes them feel valued, appreciated, and understood.
This results in goodwill, improved brand impression, word-of-mouth advertising, and enduring consumer loyalty. To suggest that understanding customer intelligence is essential for every organization to compete - and grow effectively - in this era of strong online competition and communications overload is not an exaggeration. To enhance customer experiences and promote corporate objectives, enterprises may use the Customer Intelligence Platform to collect, analyze, and act on customer data.
To give a complete picture of the customer journey, customer intelligence platforms enable businesses to gather and store consumer data from various sources, such as web analytics, customer relationship management (CRM) systems, social media, and others. There are several drivers, including the growing desire for tailored customer experiences, the transition to data-driven marketing and advertising, the increasing requirement to give an omnichannel experience, and the expanding need to acquire a holistic perspective of consumer data.
As businesses increasingly understand the value of customer data in guiding strategic choices and enhancing customer experiences, the market for customer intelligence platforms has expanded recently. The sector is increasing because of the rising need for actionable consumer insights and the desire for individualized customer experiences.
COVID-19 Impact Analysis
With the widespread COVID-19 pandemic, numerous companies required assistance to guarantee that their employees had adequate access to accurate data. To maintain their current level of commercial activity, companies were seen increasing their investments in infrastructure that grants users’ access to the data that they have accumulated. In addition to this, many different industries have developed methods for working remotely based on the services and products they offer. For instance, a consumer-oriented business that focuses on acquiring new customers and retaining the ones it already has must rely heavily on information collected from existing customers to maintain a healthy level of profitability. Thus, the market has profited from the outspread of the COVID-19 pandemic.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions.
Market Growth Factors
The requirement to have a comprehensive understanding of consumer data
In order to maximize the value of vast volumes of consumer data, businesses must build an actual 360-degree image of their customers by integrating what they currently know and may infer about them. The core of the customer intelligence platform is constructing a single unified customer profile for each customer using profile, transactional, and behavioral data from across the companies. So, the adoption of customer intelligence platforms is driven by the growing requirement to have a comprehensive perspective of consumer data.Increased use of consumer intelligence technologies to track market developments
In order to create richer, more fruitful interactions with consumers and enhance decision-making, marketers acquire customer intelligence (CI) and analyze data about the specifics of the activities of their target market. Gathering customer intelligence enables organizations to access crucial data, gain a competitive edge, increase client loyalty, and increase profitability in today's customer-centric environment. Companies may use predictive and prescriptive analytics to improve consumer choices and adapt their strategies to changing market conditions.Market Restraining Factor
Failures of organizations to utilize consumer data effectively
Businesses now have access to an unprecedented quantity of client data, but they are often unsure what to do with it. Since firms still utilize outdated systems that make it impossible to fulfill their data integration, standardization, and quality objectives, this data flood has made things worse for businesses. Another problem that often thwarts attempts to develop a single customer perspective is poor data quality. The time and effort spent creating a single customer perspective is only helpful with accurate and trustworthy data. These elements could be detrimental to the market expansion of consumer intelligence platforms.Component Outlook
By component, the customer intelligence platform market is segmented into platform (without services) and services. The platform (without services) segment dominated the customer intelligence platform market with the maximum revenue share in 2021. The next stage of consumer data management is the customer intelligence platform. It combines billions of data points from many data sources to reveal insights, serving and connecting business users in sales, commerce, marketing, and services. Companies have spent much money on analytics, but they are now aware that they also need to spend money on data governance and management to avoid basing choices on faulty information and getting undesirable outcomes.
Deployment Mode Outlook
On the basis of deployment mode, the customer intelligence platform market is divided into cloud and on-premise. The cloud segment projected the highest revenue share in the customer intelligence platform market in 2021. Scalability, flexibility, ease of deployment, and cost-effectiveness are just a few benefits that cloud-based customer intelligence systems provide, all of which encourage the acceptance of cloud deployment across enterprises. Organizations are particularly interested in using the cloud as a delivery method because of its cheap cost and simplicity of setup.Organization Size Outlook
Based on the organization size, the consumer intelligence platform market is divided into large enterprises and SMEs. The SMEs segment acquired a significant revenue share in the customer intelligence market in 2021. Small and medium-sized enterprises (SMEs) are attempting to scale up their businesses using cost-effective marketing strategies to maximize the return on their marketing investments. Hence, a consumer intelligence platform may assist SMEs in staying within their tight budget and achieving their growth goals. In addition, SMEs are under pressure to adopt the newest trends and employ cutting-edge technology to assist their company operations as quick technical advances, and digital revolutions affect several sectors.Application Outlook
Based on application, the customer intelligence platform market is bifurcated into customer data collection & management, customer behavior analytics, customer segmentation & targeting, customer experience management & personalized recommendation, customer retention & engagement, and omnichannel marketing & others. The customer behavior analytics segment garnered a significant revenue share in the customer intelligence platform market in 2021. A framework for gathering, examining, and effectively applying customer data is provided by a customer behavior analysis. Customer experience optimization, message timing, churn reduction, higher conversion rates, and increased customer lifetime value are some advantages of customer behavior analytics driving segment growth.Vertical Outlook
Based on the vertical, the customer intelligence platform market is divided into BFSI, retail & e-commerce, healthcare & life sciences, telecom, travel & hospitality, government & defense, manufacturing, energy & utilities, media & entertainment, and other sectors. The retail & e-commerce segment covered a considerable revenue share in the customer intelligence platform market in 2021. A consumer intelligence platform makes it simple for merchants to take advantage of expanding possibilities. Customer intelligence platforms provide conversational AI-based customer service, intelligent and automated tailored experiences, engagement of loyal customers, and cost reduction.Data Channel Outlook
Based on the data channel, the customer intelligence platform market is bifurcated into web & Email, social media, mobile, call centers, in-store, and others. In 2021, the web & email segment witnessed the largest revenue share in the customer intelligence platform market. Customer service representatives and other employees may rapidly comprehend, integrate, and use crucial information in a conversation due to customer intelligence platforms. Furthermore, the user can extract the essential components from a web page or email for further study by employing artificial intelligence (Machine Learning, Natural Language Processing, and Natural Language Understanding).Regional Outlook
Region wise, the customer intelligence platform market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the customer intelligence platform market by generating highest revenue share in 2021. Due to rising technical improvements, the market for customer intelligence platforms in North America is expected to increase. In addition, the market expansion is anticipated to be fueled by the expanding number of participants in consumer intelligence platforms across geographies.
The major strategies followed by the market participants are Acquisition. Based on the Analysis presented in the Cardinal matrix, Microsoft Corporation and Google, LLC. are the forerunners in the Customer Intelligence Platform Market. Companies such as Accenture Plc, IBM Corporation and Oracle Corporation are some of the key innovators in Customer Intelligence Platform Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
Recent Strategies Deployed in Customer Intelligence Platform Market
Partnerships, Collaborations and Agreements:
- Sep-2022: Salesforce, Inc., partnered with AWS, a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Under this partnership, Salesforce, Inc would be combining the Amazon SageMaker and Salesforce Platform. Furthermore, these new combinations convey a change to an open AI platform strategy for Salesforce further allowing customers with fresh options to catch the unique requirements of their business.
- Sep-2022: Salesforce, Inc. came into partnership with Snowflake, Inc., a cloud computing-based data cloud company based in Bozeman, Montana. Under this partnership, both organizations would aid their customers in safely uniting with data in real time between Snowflake and Salesforce Customer Data Platform (CDP), further reducing the costs and risks from classic sync methods.
- May-2022: Informatica, Inc., came into collaboration with Wipro Limited, a leading global information technology, consulting, and business process services company. Under this collaboration, Informatica, LLCwould be binding with Wipro FullStride Cloud Services as a prime collaboration partner. Moreover, this acquisition sustains Informatica's aim to use the flexibility and power of the cloud to carry analytics and data to its stakeholders and clients.
- Feb-2022: Microsoft Corporation partnered with Teradata Corporation, an American software company that provides cloud database and analytics-related software, products, and services. Under this partnership, Microsoft Corporation depicts serious dedication to working together for its customers to successfully manage their cloud strategies and resolve the world’s strongest data analytics hurdles together.
- Dec-2021: Google Cloud partnered with Kyndryl Holdings, Inc., an American multinational information technology infrastructure services provider that designs, builds, manages, and develops large-scale information systems. Under this partnership, Google would be supported with Kyndryl's managed services to let customers drive their most critical business systems on Google Cloud’s global and endurable infrastructure.
- Nov-2021: Google LLC came into collaboration with Qualcomm Technologies, Inc., an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. Under this collaboration, Google LLC would be able to help Qualcomm Technologies with making and optimizing new AI models in weeks instead of months. Furthermore, this would have a greater impact on the people using Snapdragon-powered devices.
- Oct-2021: IBM Corporation collaborated with Apptio, Inc. (a leading provider of technology business management SaaS applications. Under this collaboration, IBM Corporation would aid its clients to enhance hybrid cloud technology, and decision-making and carry the acceptance of Red Hat OpenShift and IBM’s open hybrid cloud approach. Moreover, the combination of Apptio's decision support and financial analytics along with IBM's open hybrid cloud leadership would lead to the crafting of an offering to provide exceptional values to clients at all phases of their cloud journeys.
- Apr-2021: IBM Corporation came into partnership with Celonis, a software company, and Red Hat, Inc., an American software company that provides open-source software products to enterprises. Under this partnership, IBM Corporation would aid fasten the acceptance of Celonis Execution Management System (EMS) and assist provide better flexibility and preference in how customers deploy the technology.
- Jan-2021: Accenture plc extended its partnership with Salesforce.com, an American cloud-based software company headquartered in San Francisco, California. Under this partnership, both organizations are growing their association to aid companies implant sustainability into their business, encounter stakeholders, and grow customer anticipation further contributing to promoting the United Nations Sustainable Development Goals (SDGs).
- Jun-2020: Microsoft Corporation came into partnership with SAS Institute, Inc., an American multinational developer of analytics software based in Cary, North Carolina. Under this partnership, both organizations would support their customers to fasten growth and discover the latest ways to carry innovation with a wide set of SAS Analytics offerings on Microsoft Azure.
- Apr-2019: Google LLC came into collaboration with Accenture plc, an Irish American professional services company based in Dublin, specializing in information technology services and consulting. Under this collaboration, both organizations would be working on solutions to help enterprises improve and modernize their customers’ experiences in three main areas: enhancing data management, allowing multi-channel customer relations, and building services for hyper-personalization in services, marketing, and sales.
Product Launches and Product Expansions:
- Nov-2022: IBM Corporation unveiled the IBM Business Analytics Enterprise. This new software is crafted to aid enterprises to disintegrate data and analytics silos for making data-driven decisions rapidly and steer unpredictable disruptions. Additionally, IBM Business Analytics Enterprise is a package of business intelligence planning, reporting, budgeting, dashboard capabilities, and forecasting capabilities that delivers users with a raw view of data sources throughout their whole business.
- Oct-2022: Oracle Corporation expanded its product line of Oracle Unity. Oracle Unity is a Customer Data Platform (CDP). Additionally, Oracle Corporation has introduced 15 baselines artificial intelligence (AI) models to Oracle Unity. Moreover, these added features would be able to aid organizations in consumer-packaged goods, automotive, financial services, communications, high-tech, healthcare, and utility industries.
- May-2022: Informatica, Inc., unveiled the Master Data Management-as-a-service. The Master Data Management-as-a-service is deployed on Microsoft Azure to bring the benefit of the scalability delivered by Azure. Additionally, this would further enable Microsoft Corporation and Informatica, Inc., to elaborate cloud abilities jointly to aid its customers to scale rapidly with their digital transformation endeavors to the cloud.
- Mar-2022: Google LLC expanded its product line Contact Center AI by introducing the Google Cloud Contact Center AI Platform. Google Cloud Contact Center AI Platform provides the benefits of cloud stability, AI, experience capabilities, and tight integration with customer relationship management (CRM) platforms.
- Apr-2021: Adobe, Inc. unveiled the Adobe Customer Journey Analytics. Adobe Customer Journey Analytics is the latest enterprise application in Adobe Experience Cloud. Additionally, Adobe Customer Journey Analytics allows brands to join omnichannel data into a suitable view, analyze and easily visualize entire customer paths, and permit real-time analytics dashboards from anywhere all at speed and scale.
- Apr-2021: Adobe, Inc., expanded its product line of the Customer Data Platform (CDP) by introducing the Adobe Real-time CDP. The Adobe Real-time CDP aids brands to trigger unknown and known customer data to handle the complete customer profile and journey effortlessly in one system without requiring third-party cookies.
Acquisitions and Mergers:
- Dec-2022: Accenture plc took over Fiftyfive5, a customer insights and advisory business. Through this acquisition, Accenture plc would be able to strengthen its Accenture Song’s capability to aid clients to tap performance marketing data insights to fasten innovation and growth across New Zealand and Australia.
- Sep-2022: Accenture plc acquired Inspirage LLC, a company that provides supply chain solutions for businesses. Through this acquisition, Accenture plc would be able to improve Accenture’s Oracle Cloud capabilities further supporting its fasten innovation for clients via emerging technologies, namely, digital twins and touchless supply chain.
- Sep-2022: Google LLC took over Mandiant, Inc., a recognized leader in dynamic cyber defense, threat intelligence, and incident response services. Through this acquisition, Google LLC would be able to build great value for its customers and the safety industry. Moreover, this acquisition would allow Google LLC to provide a complete cybersecurity solution.
- Jul-2022: SAP SE took over Askdata, a startup focused on search-driven analytics. Through this acquisition, SAP SE would be able to strengthen its capability to aid organizations to take improved findings by leveraging AI-driven natural language searches.
- May-2022: Salesforce, Inc acquired Troops.ai, a leading provider of a revenue communications solution used to improve sales velocity, forecasting, visibility, and collaboration across teams. Through this acquisition, Salesforce, Inc would further strengthen the combination between Salesforce and the Slack platforms that would fasten the flow of information in Digital HQ.
- Apr-2022: Accenture plc took over Ergo, an Argentina-based firm that specializes in big data, analytics, and artificial intelligence. Through this acquisition, Accenture plc would be able to extend its Cloud First abilities and increase its customer base in the Hispanic South American market, traversing Colombia, Argentina, and Chile.
- Mar-2022: Microsoft Corporation took over Nuance Communications Inc., a leader in conversational AI and ambient intelligence across industries including healthcare, financial services, retail, and telecommunications. Through this acquisition, Microsoft Corporation would be able to deliver more effective, affordable, and accessible healthcare. Moreover, this would help organizations in every industry produce more meaningful and personlized customer experiences.
- Feb-2022: IBM Corporation took over Neudesic, a leading U.S. cloud services consultancy specializing primarily in the Microsoft Azure platform. Through this acquisition, IBM Corporation would be able to extend its portfolio of hybrid multi-cloud services. Moreover, IBM Corporation would enhance the company's AI strategy and Hybrid Cloud.
- Jun-2021: IBM Corporation took over Turbonomic, Inc., an Application Resource Management (ARM) and Network Performance Management (NPM) software provider based in Boston, MA. Through this acquisition, IBM Corporation would be the only organization to deliver the full service of AI-powered automation capabilities, everything built on Red Hat OpenShift to run anywhere. Moreover, IBM Corporation's other acquisitions, namely, Instana and the launch of IBM Cloud Pak for Watson AIOps to automate IT Operations using AI would be complimented.
- Jan-2021: SAS Institute, Inc., took over Boemska, a privately held technology company specializing in low-code/no-code application deployment and analytic workload management. Through this acquisition, SAS Institute, Inc. would be able to improve SAS Viya, a cloud-native and advanced analytics platform.
- Aug-2019: Salesforce, Inc., took over Tableau Software, an American interactive data visualization software company focused on business intelligence. Through this acquisition, Salesforce, Inc would be able to change the way people comprehend not only their customers but their entire world along with providing powerful AI-driven understandings through all types of use cases and data for people of every skill level.
- Feb-2019: Informatica, Inc., took over AllSight Inc., the Toronto startup and customer insights market innovator. Through this acquisition, Informatica, LLCwould be able to fasten its data hub strategy to allow its customers to have the most powerful and trustworthy sole source of truth for their data.
- Jul-2018: Salesforce, Inc acquired Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Through this acquisition, Salesforce, Inc would further improve the ability of Marketing Cloud with intelligence and expanded data integration. Moreover, with one complete view of insights and data, companies can create smarter conclusions across the whole customer journey and optimize engagement at scale.
Geographical Expansions:
- Aug-2021: SAS Institute, Inc., expanded its footprints in Mumbai, India by setting up SAS Customer Intelligence 360 Marketing Cloud Instance. The SAS Customer Intelligence 360 Marketing Cloud Instance provides outstanding services that deliver data privacy, low latency, local support, and data sovereignty. Additionally, this would allow SAS customers to step up their initiatives to produce satisfying, relevant, and appreciated customer experiences crafted for each unique customer's journey.
Scope of the Study
By Data Channel
- Web & Email
- Social Media
- Mobile
- Call Centers
- In Store
- Others
By Vertical
- BFSI
- Telecom
- Travel & Hospitality
- Retail & eCommerce
- Healthcare & Life Sciences
- Manufacturing
- Energy & Utilities
- Media & Entertainment
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Platform (without Services)
- Services
By Application
- Customer Data Collection & Management
- Customer Behaviour Analytics
- Customer Segmentation & Targeting
- Customer Experience Management & Personalized Recommendation
- Customer Retention & Engagement
- Omnichannel Marketing & Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Customer Intelligence Platform Market, by Data Channel
1.4.2 Global Customer Intelligence Platform Market, by Vertical
1.4.3 Global Customer Intelligence Platform Market, by Deployment Mode
1.4.4 Global Customer Intelligence Platform Market, by Organization Size
1.4.5 Global Customer Intelligence Platform Market, by Component
1.4.6 Global Customer Intelligence Platform Market, by Application
1.4.7 Global Customer Intelligence Platform Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Acquisition and Mergers : 2018, Jul - 2022, Dec) Leading Players
Chapter 4. Global Customer Intelligence Platform Market by Data Channel
4.1 Global Web & Email Market by Region
4.2 Global Social Media Market by Region
4.3 Global Mobile Market by Region
4.4 Global Call Centers Market by Region
4.5 Global In Store Market by Region
4.6 Global Others Market by Region
Chapter 5. Global Customer Intelligence Platform Market by Vertical
5.1 Global BFSI Market by Region
5.2 Global Telecom Market by Region
5.3 Global Travel & Hospitality Market by Region
5.4 Global Retail & eCommerce Market by Region
5.5 Global Healthcare & Life Sciences Market by Region
5.6 Global Manufacturing Market by Region
5.7 Global Energy & Utilities Market by Region
5.8 Global Media & Entertainment Market by Region
5.9 Global Other Vertical Market by Region
Chapter 6. Global Customer Intelligence Platform Market by Deployment Mode
6.1 Global Cloud Market by Region
6.2 Global On-premise Market by Region
Chapter 7. Global Customer Intelligence Platform Market by Organization Size
7.1 Global Large Enterprises Market by Region
7.2 Global Small & Medium Enterprises Market by Region
Chapter 8. Global Customer Intelligence Platform Market by Component
8.1 Global Platform (without Services) Market by Region
8.2 Global Services Market by Region
Chapter 9. Global Customer Intelligence Platform Market by Application
9.1 Global Customer Data Collection & Management Market by Region
9.2 Global Customer Behaviour Analytics Market by Region
9.3 Global Customer Segmentation & Targeting Market by Region
9.4 Global Customer Experience Management & Personalized Recommendation Market by Region
9.5 Global Customer Retention & Engagement Market by Region
9.6 Global Omnichannel Marketing & Others Market by Region
Chapter 10. Global Customer Intelligence Platform Market by Region
10.1 North America Customer Intelligence Platform Market
10.1.1 North America Customer Intelligence Platform Market by Data Channel
10.1.1.1 North America Web & Email Market by Country
10.1.1.2 North America Social Media Market by Country
10.1.1.3 North America Mobile Market by Country
10.1.1.4 North America Call Centers Market by Country
10.1.1.5 North America In Store Market by Country
10.1.1.6 North America Others Market by Country
10.1.2 North America Customer Intelligence Platform Market by Vertical
10.1.2.1 North America BFSI Market by Country
10.1.2.2 North America Telecom Market by Country
10.1.2.3 North America Travel & Hospitality Market by Country
10.1.2.4 North America Retail & eCommerce Market by Country
10.1.2.5 North America Healthcare & Life Sciences Market by Country
10.1.2.6 North America Manufacturing Market by Country
10.1.2.7 North America Energy & Utilities Market by Country
10.1.2.8 North America Media & Entertainment Market by Country
10.1.2.9 North America Other Vertical Market by Country
10.1.3 North America Customer Intelligence Platform Market by Deployment Mode
10.1.3.1 North America Cloud Market by Country
10.1.3.2 North America On-premise Market by Country
10.1.4 North America Customer Intelligence Platform Market by Organization Size
10.1.4.1 North America Large Enterprises Market by Country
10.1.4.2 North America Small & Medium Enterprises Market by Country
10.1.5 North America Customer Intelligence Platform Market by Component
10.1.5.1 North America Platform (without Services) Market by Country
10.1.5.2 North America Services Market by Country
10.1.6 North America Customer Intelligence Platform Market by Application
10.1.6.1 North America Customer Data Collection & Management Market by Country
10.1.6.2 North America Customer Behaviour Analytics Market by Country
10.1.6.3 North America Customer Segmentation & Targeting Market by Country
10.1.6.4 North America Customer Experience Management & Personalized Recommendation Market by Country
10.1.6.5 North America Customer Retention & Engagement Market by Country
10.1.6.6 North America Omnichannel Marketing & Others Market by Country
10.1.7 North America Customer Intelligence Platform Market by Country
10.1.7.1 US Customer Intelligence Platform Market
10.1.7.1.1 US Customer Intelligence Platform Market by Data Channel
10.1.7.1.2 US Customer Intelligence Platform Market by Vertical
10.1.7.1.3 US Customer Intelligence Platform Market by Deployment Mode
10.1.7.1.4 US Customer Intelligence Platform Market by Organization Size
10.1.7.1.5 US Customer Intelligence Platform Market by Component
10.1.7.1.6 US Customer Intelligence Platform Market by Application
10.1.7.2 Canada Customer Intelligence Platform Market
10.1.7.2.1 Canada Customer Intelligence Platform Market by Data Channel
10.1.7.2.2 Canada Customer Intelligence Platform Market by Vertical
10.1.7.2.3 Canada Customer Intelligence Platform Market by Deployment Mode
10.1.7.2.4 Canada Customer Intelligence Platform Market by Organization Size
10.1.7.2.5 Canada Customer Intelligence Platform Market by Component
10.1.7.2.6 Canada Customer Intelligence Platform Market by Application
10.1.7.3 Mexico Customer Intelligence Platform Market
10.1.7.3.1 Mexico Customer Intelligence Platform Market by Data Channel
10.1.7.3.2 Mexico Customer Intelligence Platform Market by Vertical
10.1.7.3.3 Mexico Customer Intelligence Platform Market by Deployment Mode
10.1.7.3.4 Mexico Customer Intelligence Platform Market by Organization Size
10.1.7.3.5 Mexico Customer Intelligence Platform Market by Component
10.1.7.3.6 Mexico Customer Intelligence Platform Market by Application
10.1.7.4 Rest of North America Customer Intelligence Platform Market
10.1.7.4.1 Rest of North America Customer Intelligence Platform Market by Data Channel
10.1.7.4.2 Rest of North America Customer Intelligence Platform Market by Vertical
10.1.7.4.3 Rest of North America Customer Intelligence Platform Market by Deployment Mode
10.1.7.4.4 Rest of North America Customer Intelligence Platform Market by Organization Size
10.1.7.4.5 Rest of North America Customer Intelligence Platform Market by Component
10.1.7.4.6 Rest of North America Customer Intelligence Platform Market by Application
10.2 Europe Customer Intelligence Platform Market
10.2.1 Europe Customer Intelligence Platform Market by Data Channel
10.2.1.1 Europe Web & Email Market by Country
10.2.1.2 Europe Social Media Market by Country
10.2.1.3 Europe Mobile Market by Country
10.2.1.4 Europe Call Centers Market by Country
10.2.1.5 Europe In Store Market by Country
10.2.1.6 Europe Others Market by Country
10.2.2 Europe Customer Intelligence Platform Market by Vertical
10.2.2.1 Europe BFSI Market by Country
10.2.2.2 Europe Telecom Market by Country
10.2.2.3 Europe Travel & Hospitality Market by Country
10.2.2.4 Europe Retail & eCommerce Market by Country
10.2.2.5 Europe Healthcare & Life Sciences Market by Country
10.2.2.6 Europe Manufacturing Market by Country
10.2.2.7 Europe Energy & Utilities Market by Country
10.2.2.8 Europe Media & Entertainment Market by Country
10.2.2.9 Europe Other Vertical Market by Country
10.2.3 Europe Customer Intelligence Platform Market by Deployment Mode
10.2.3.1 Europe Cloud Market by Country
10.2.3.2 Europe On-premise Market by Country
10.2.4 Europe Customer Intelligence Platform Market by Organization Size
10.2.4.1 Europe Large Enterprises Market by Country
10.2.4.2 Europe Small & Medium Enterprises Market by Country
10.2.5 Europe Customer Intelligence Platform Market by Component
10.2.5.1 Europe Platform (without Services) Market by Country
10.2.5.2 Europe Services Market by Country
10.2.6 Europe Customer Intelligence Platform Market by Application
10.2.6.1 Europe Customer Data Collection & Management Market by Country
10.2.6.2 Europe Customer Behaviour Analytics Market by Country
10.2.6.3 Europe Customer Segmentation & Targeting Market by Country
10.2.6.4 Europe Customer Experience Management & Personalized Recommendation Market by Country
10.2.6.5 Europe Customer Retention & Engagement Market by Country
10.2.6.6 Europe Omnichannel Marketing & Others Market by Country
10.2.7 Europe Customer Intelligence Platform Market by Country
10.2.7.1 Germany Customer Intelligence Platform Market
10.2.7.1.1 Germany Customer Intelligence Platform Market by Data Channel
10.2.7.1.2 Germany Customer Intelligence Platform Market by Vertical
10.2.7.1.3 Germany Customer Intelligence Platform Market by Deployment Mode
10.2.7.1.4 Germany Customer Intelligence Platform Market by Organization Size
10.2.7.1.5 Germany Customer Intelligence Platform Market by Component
10.2.7.1.6 Germany Customer Intelligence Platform Market by Application
10.2.7.2 UK Customer Intelligence Platform Market
10.2.7.2.1 UK Customer Intelligence Platform Market by Data Channel
10.2.7.2.2 UK Customer Intelligence Platform Market by Vertical
10.2.7.2.3 UK Customer Intelligence Platform Market by Deployment Mode
10.2.7.2.4 UK Customer Intelligence Platform Market by Organization Size
10.2.7.2.5 UK Customer Intelligence Platform Market by Component
10.2.7.2.6 UK Customer Intelligence Platform Market by Application
10.2.7.3 France Customer Intelligence Platform Market
10.2.7.3.1 France Customer Intelligence Platform Market by Data Channel
10.2.7.3.2 France Customer Intelligence Platform Market by Vertical
10.2.7.3.3 France Customer Intelligence Platform Market by Deployment Mode
10.2.7.3.4 France Customer Intelligence Platform Market by Organization Size
10.2.7.3.5 France Customer Intelligence Platform Market by Component
10.2.7.3.6 France Customer Intelligence Platform Market by Application
10.2.7.4 Russia Customer Intelligence Platform Market
10.2.7.4.1 Russia Customer Intelligence Platform Market by Data Channel
10.2.7.4.2 Russia Customer Intelligence Platform Market by Vertical
10.2.7.4.3 Russia Customer Intelligence Platform Market by Deployment Mode
10.2.7.4.4 Russia Customer Intelligence Platform Market by Organization Size
10.2.7.4.5 Russia Customer Intelligence Platform Market by Component
10.2.7.4.6 Russia Customer Intelligence Platform Market by Application
10.2.7.5 Spain Customer Intelligence Platform Market
10.2.7.5.1 Spain Customer Intelligence Platform Market by Data Channel
10.2.7.5.2 Spain Customer Intelligence Platform Market by Vertical
10.2.7.5.3 Spain Customer Intelligence Platform Market by Deployment Mode
10.2.7.5.4 Spain Customer Intelligence Platform Market by Organization Size
10.2.7.5.5 Spain Customer Intelligence Platform Market by Component
10.2.7.5.6 Spain Customer Intelligence Platform Market by Application
10.2.7.6 Italy Customer Intelligence Platform Market
10.2.7.6.1 Italy Customer Intelligence Platform Market by Data Channel
10.2.7.6.2 Italy Customer Intelligence Platform Market by Vertical
10.2.7.6.3 Italy Customer Intelligence Platform Market by Deployment Mode
10.2.7.6.4 Italy Customer Intelligence Platform Market by Organization Size
10.2.7.6.5 Italy Customer Intelligence Platform Market by Component
10.2.7.6.6 Italy Customer Intelligence Platform Market by Application
10.2.7.7 Rest of Europe Customer Intelligence Platform Market
10.2.7.7.1 Rest of Europe Customer Intelligence Platform Market by Data Channel
10.2.7.7.2 Rest of Europe Customer Intelligence Platform Market by Vertical
10.2.7.7.3 Rest of Europe Customer Intelligence Platform Market by Deployment Mode
10.2.7.7.4 Rest of Europe Customer Intelligence Platform Market by Organization Size
10.2.7.7.5 Rest of Europe Customer Intelligence Platform Market by Component
10.2.7.7.6 Rest of Europe Customer Intelligence Platform Market by Application
10.3 Asia Pacific Customer Intelligence Platform Market
10.3.1 Asia Pacific Customer Intelligence Platform Market by Data Channel
10.3.1.1 Asia Pacific Web & Email Market by Country
10.3.1.2 Asia Pacific Social Media Market by Country
10.3.1.3 Asia Pacific Mobile Market by Country
10.3.1.4 Asia Pacific Call Centers Market by Country
10.3.1.5 Asia Pacific In Store Market by Country
10.3.1.6 Asia Pacific Others Market by Country
10.3.2 Asia Pacific Customer Intelligence Platform Market by Vertical
10.3.2.1 Asia Pacific BFSI Market by Country
10.3.2.2 Asia Pacific Telecom Market by Country
10.3.2.3 Asia Pacific Travel & Hospitality Market by Country
10.3.2.4 Asia Pacific Retail & eCommerce Market by Country
10.3.2.5 Asia Pacific Healthcare & Life Sciences Market by Country
10.3.2.6 Asia Pacific Manufacturing Market by Country
10.3.2.7 Asia Pacific Energy & Utilities Market by Country
10.3.2.8 Asia Pacific Media & Entertainment Market by Country
10.3.2.9 Asia Pacific Other Vertical Market by Country
10.3.3 Asia Pacific Customer Intelligence Platform Market by Deployment Mode
10.3.3.1 Asia Pacific Cloud Market by Country
10.3.3.2 Asia Pacific On-premise Market by Country
10.3.4 Asia Pacific Customer Intelligence Platform Market by Organization Size
10.3.4.1 Asia Pacific Large Enterprises Market by Country
10.3.4.2 Asia Pacific Small & Medium Enterprises Market by Country
10.3.5 Asia Pacific Customer Intelligence Platform Market by Component
10.3.5.1 Asia Pacific Platform (without Services) Market by Country
10.3.5.2 Asia Pacific Services Market by Country
10.3.6 Asia Pacific Customer Intelligence Platform Market by Application
10.3.6.1 Asia Pacific Customer Data Collection & Management Market by Country
10.3.6.2 Asia Pacific Customer Behaviour Analytics Market by Country
10.3.6.3 Asia Pacific Customer Segmentation & Targeting Market by Country
10.3.6.4 Asia Pacific Customer Experience Management & Personalized Recommendation Market by Country
10.3.6.5 Asia Pacific Customer Retention & Engagement Market by Country
10.3.6.6 Asia Pacific Omnichannel Marketing & Others Market by Country
10.3.7 Asia Pacific Customer Intelligence Platform Market by Country
10.3.7.1 China Customer Intelligence Platform Market
10.3.7.1.1 China Customer Intelligence Platform Market by Data Channel
10.3.7.1.2 China Customer Intelligence Platform Market by Vertical
10.3.7.1.3 China Customer Intelligence Platform Market by Deployment Mode
10.3.7.1.4 China Customer Intelligence Platform Market by Organization Size
10.3.7.1.5 China Customer Intelligence Platform Market by Component
10.3.7.1.6 China Customer Intelligence Platform Market by Application
10.3.7.2 Japan Customer Intelligence Platform Market
10.3.7.2.1 Japan Customer Intelligence Platform Market by Data Channel
10.3.7.2.2 Japan Customer Intelligence Platform Market by Vertical
10.3.7.2.3 Japan Customer Intelligence Platform Market by Deployment Mode
10.3.7.2.4 Japan Customer Intelligence Platform Market by Organization Size
10.3.7.2.5 Japan Customer Intelligence Platform Market by Component
10.3.7.2.6 Japan Customer Intelligence Platform Market by Application
10.3.7.3 India Customer Intelligence Platform Market
10.3.7.3.1 India Customer Intelligence Platform Market by Data Channel
10.3.7.3.2 India Customer Intelligence Platform Market by Vertical
10.3.7.3.3 India Customer Intelligence Platform Market by Deployment Mode
10.3.7.3.4 India Customer Intelligence Platform Market by Organization Size
10.3.7.3.5 India Customer Intelligence Platform Market by Component
10.3.7.3.6 India Customer Intelligence Platform Market by Application
10.3.7.4 South Korea Customer Intelligence Platform Market
10.3.7.4.1 South Korea Customer Intelligence Platform Market by Data Channel
10.3.7.4.2 South Korea Customer Intelligence Platform Market by Vertical
10.3.7.4.3 South Korea Customer Intelligence Platform Market by Deployment Mode
10.3.7.4.4 South Korea Customer Intelligence Platform Market by Organization Size
10.3.7.4.5 South Korea Customer Intelligence Platform Market by Component
10.3.7.4.6 South Korea Customer Intelligence Platform Market by Application
10.3.7.5 Singapore Customer Intelligence Platform Market
10.3.7.5.1 Singapore Customer Intelligence Platform Market by Data Channel
10.3.7.5.2 Singapore Customer Intelligence Platform Market by Vertical
10.3.7.5.3 Singapore Customer Intelligence Platform Market by Deployment Mode
10.3.7.5.4 Singapore Customer Intelligence Platform Market by Organization Size
10.3.7.5.5 Singapore Customer Intelligence Platform Market by Component
10.3.7.5.6 Singapore Customer Intelligence Platform Market by Application
10.3.7.6 Malaysia Customer Intelligence Platform Market
10.3.7.6.1 Malaysia Customer Intelligence Platform Market by Data Channel
10.3.7.6.2 Malaysia Customer Intelligence Platform Market by Vertical
10.3.7.6.3 Malaysia Customer Intelligence Platform Market by Deployment Mode
10.3.7.6.4 Malaysia Customer Intelligence Platform Market by Organization Size
10.3.7.6.5 Malaysia Customer Intelligence Platform Market by Component
10.3.7.6.6 Malaysia Customer Intelligence Platform Market by Application
10.3.7.7 Rest of Asia Pacific Customer Intelligence Platform Market
10.3.7.7.1 Rest of Asia Pacific Customer Intelligence Platform Market by Data Channel
10.3.7.7.2 Rest of Asia Pacific Customer Intelligence Platform Market by Vertical
10.3.7.7.3 Rest of Asia Pacific Customer Intelligence Platform Market by Deployment Mode
10.3.7.7.4 Rest of Asia Pacific Customer Intelligence Platform Market by Organization Size
10.3.7.7.5 Rest of Asia Pacific Customer Intelligence Platform Market by Component
10.3.7.7.6 Rest of Asia Pacific Customer Intelligence Platform Market by Application
10.4 LAMEA Customer Intelligence Platform Market
10.4.1 LAMEA Customer Intelligence Platform Market by Data Channel
10.4.1.1 LAMEA Web & Email Market by Country
10.4.1.2 LAMEA Social Media Market by Country
10.4.1.3 LAMEA Mobile Market by Country
10.4.1.4 LAMEA Call Centers Market by Country
10.4.1.5 LAMEA In Store Market by Country
10.4.1.6 LAMEA Others Market by Country
10.4.2 LAMEA Customer Intelligence Platform Market by Vertical
10.4.2.1 LAMEA BFSI Market by Country
10.4.2.2 LAMEA Telecom Market by Country
10.4.2.3 LAMEA Travel & Hospitality Market by Country
10.4.2.4 LAMEA Retail & eCommerce Market by Country
10.4.2.5 LAMEA Healthcare & Life Sciences Market by Country
10.4.2.6 LAMEA Manufacturing Market by Country
10.4.2.7 LAMEA Energy & Utilities Market by Country
10.4.2.8 LAMEA Media & Entertainment Market by Country
10.4.2.9 LAMEA Other Vertical Market by Country
10.4.3 LAMEA Customer Intelligence Platform Market by Deployment Mode
10.4.3.1 LAMEA Cloud Market by Country
10.4.3.2 LAMEA On-premise Market by Country
10.4.4 LAMEA Customer Intelligence Platform Market by Organization Size
10.4.4.1 LAMEA Large Enterprises Market by Country
10.4.4.2 LAMEA Small & Medium Enterprises Market by Country
10.4.5 LAMEA Customer Intelligence Platform Market by Component
10.4.5.1 LAMEA Platform (without Services) Market by Country
10.4.5.2 LAMEA Services Market by Country
10.4.6 LAMEA Customer Intelligence Platform Market by Application
10.4.6.1 LAMEA Customer Data Collection & Management Market by Country
10.4.6.2 LAMEA Customer Behaviour Analytics Market by Country
10.4.6.3 LAMEA Customer Segmentation & Targeting Market by Country
10.4.6.4 LAMEA Customer Experience Management & Personalized Recommendation Market by Country
10.4.6.5 LAMEA Customer Retention & Engagement Market by Country
10.4.6.6 LAMEA Omnichannel Marketing & Others Market by Country
10.4.7 LAMEA Customer Intelligence Platform Market by Country
10.4.7.1 Brazil Customer Intelligence Platform Market
10.4.7.1.1 Brazil Customer Intelligence Platform Market by Data Channel
10.4.7.1.2 Brazil Customer Intelligence Platform Market by Vertical
10.4.7.1.3 Brazil Customer Intelligence Platform Market by Deployment Mode
10.4.7.1.4 Brazil Customer Intelligence Platform Market by Organization Size
10.4.7.1.5 Brazil Customer Intelligence Platform Market by Component
10.4.7.1.6 Brazil Customer Intelligence Platform Market by Application
10.4.7.2 Argentina Customer Intelligence Platform Market
10.4.7.2.1 Argentina Customer Intelligence Platform Market by Data Channel
10.4.7.2.2 Argentina Customer Intelligence Platform Market by Vertical
10.4.7.2.3 Argentina Customer Intelligence Platform Market by Deployment Mode
10.4.7.2.4 Argentina Customer Intelligence Platform Market by Organization Size
10.4.7.2.5 Argentina Customer Intelligence Platform Market by Component
10.4.7.2.6 Argentina Customer Intelligence Platform Market by Application
10.4.7.3 UAE Customer Intelligence Platform Market
10.4.7.3.1 UAE Customer Intelligence Platform Market by Data Channel
10.4.7.3.2 UAE Customer Intelligence Platform Market by Vertical
10.4.7.3.3 UAE Customer Intelligence Platform Market by Deployment Mode
10.4.7.3.4 UAE Customer Intelligence Platform Market by Organization Size
10.4.7.3.5 UAE Customer Intelligence Platform Market by Component
10.4.7.3.6 UAE Customer Intelligence Platform Market by Application
10.4.7.4 Saudi Arabia Customer Intelligence Platform Market
10.4.7.4.1 Saudi Arabia Customer Intelligence Platform Market by Data Channel
10.4.7.4.2 Saudi Arabia Customer Intelligence Platform Market by Vertical
10.4.7.4.3 Saudi Arabia Customer Intelligence Platform Market by Deployment Mode
10.4.7.4.4 Saudi Arabia Customer Intelligence Platform Market by Organization Size
10.4.7.4.5 Saudi Arabia Customer Intelligence Platform Market by Component
10.4.7.4.6 Saudi Arabia Customer Intelligence Platform Market by Application
10.4.7.5 South Africa Customer Intelligence Platform Market
10.4.7.5.1 South Africa Customer Intelligence Platform Market by Data Channel
10.4.7.5.2 South Africa Customer Intelligence Platform Market by Vertical
10.4.7.5.3 South Africa Customer Intelligence Platform Market by Deployment Mode
10.4.7.5.4 South Africa Customer Intelligence Platform Market by Organization Size
10.4.7.5.5 South Africa Customer Intelligence Platform Market by Component
10.4.7.5.6 South Africa Customer Intelligence Platform Market by Application
10.4.7.6 Nigeria Customer Intelligence Platform Market
10.4.7.6.1 Nigeria Customer Intelligence Platform Market by Data Channel
10.4.7.6.2 Nigeria Customer Intelligence Platform Market by Vertical
10.4.7.6.3 Nigeria Customer Intelligence Platform Market by Deployment Mode
10.4.7.6.4 Nigeria Customer Intelligence Platform Market by Organization Size
10.4.7.6.5 Nigeria Customer Intelligence Platform Market by Component
10.4.7.6.6 Nigeria Customer Intelligence Platform Market by Application
10.4.7.7 Rest of LAMEA Customer Intelligence Platform Market
10.4.7.7.1 Rest of LAMEA Customer Intelligence Platform Market by Data Channel
10.4.7.7.2 Rest of LAMEA Customer Intelligence Platform Market by Vertical
10.4.7.7.3 Rest of LAMEA Customer Intelligence Platform Market by Deployment Mode
10.4.7.7.4 Rest of LAMEA Customer Intelligence Platform Market by Organization Size
10.4.7.7.5 Rest of LAMEA Customer Intelligence Platform Market by Component
10.4.7.7.6 Rest of LAMEA Customer Intelligence Platform Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.5.3 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Salesforce.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expense
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Acquisition and Mergers:
11.2.6 SWOT Analysis
11.3 Microsoft Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.5.2 Acquisition and Mergers:
11.3.6 SWOT Analysis
11.4 Google LLC (Alphabet, Inc.)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Oracle Corporation
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 Accenture PLC
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Acquisition and Mergers:
11.6.6 SWOT Analysis
11.7 SAP SE
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Acquisition and Mergers:
11.7.6 SWOT Analysis
11.8 Informatica, LLC
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.5.3 Acquisition and Mergers:
11.9 Adobe, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental and Regional Analysis
11.9.4 Research & Development Expense
11.9.5 Recent strategies and developments:
11.9.5.1 Product Launches and Product Expansions:
11.10. SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 Recent strategies and developments:
11.10.2.1 Acquisition and Mergers:
11.10.2.2 Geographical Expansions:
Companies Mentioned
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Methodology
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