Biotin Supplement Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Product Form, By Application, By Regional Outlook and Forecast, 2022 - 2028

The Global Biotin Supplement Market size is expected to reach $952.6 Million by 2028, rising at a market growth of 9.0% CAGR during the forecast period.

Biotin is one of the most required B vitamins and is also known as vitamin B7. This vitamin is utilized in a vast array of metabolic activities in humans and other creatures, especially pertaining to the consumption of carbohydrates, fatty acids, and amino acids. The US National Academy of Medicine revised Dietary Reference Intakes for a number of vitamins and the academy has established adequate intakes (AIs) of biotin for females and males.



Similarly, the European Food Safety Authority (EFSA) also detects AIs, establishing levels of 40 micrograms per day for adults, 40 micrograms per day during pregnancy, and 45 micrograms per day during lactation. The AIs for children aged 1 to 17 rise from 20 to 35 micrograms per day as they grow. B vitamin biotin is water-soluble, meaning that there is no maximum intake limit.

Large quantities consumed as a supplement are absorbed and the excess is excreted in the urine as biotin. Chronic alcohol consumption is related to a substantial decrease in plasma biotin. Intestinal biotin absorption appears to be susceptible to the effects of carbamazepine and primidone, two antiepileptic medications.

Biotin levels in the plasma or urine of patients with a partial gastrectomy or other origins of achlorhydria, burn victims, elderly adults, and athletes have also been observed to be relatively low. Pregnancy and breastfeeding may be connected with an increase in biotin requirement. This may be owing to a hypothesized augmentation of biotin catabolism during pregnancy.

COVID-19 Impact Analysis

During the COVID-19 pandemic, e-commerce was already in operation and experienced explosive growth as a distribution channel. This was due to the fact that customers avoided going to populated places and instead favored online sales channels because they offered the convenience of purchasing biotin supplements without having to leave their homes. During the pandemic, this led to an even greater spike in the need for biotin supplements. Additionally, the growing popularity of online pharmacies among customers all over the world contributed to an increase in sales of biotin supplements in every region of the world.

Market Growth Factors

Increasing consumption of nutrient-rich foods

Population growth is attributable to better healthcare options, decreased mortality rates, and consumer willingness to spend on health and wellness. This has provided the international nutraceutical industry with a much-needed boost. For example, according to a 2017 International Food Information Council (IFIC) study, more than two-thirds of U.S. adults consider food and beverage healthfulness when making purchases. In addition, the shift in consumer tastes toward functional meals has contributed to increased sales. The aforementioned reasons are anticipated to contribute to the market's steady expansion.

Increasing sensitivity to personal grooming across all age groups

A multitude of causes, including the rise in acne, scars, black spots, dullness, and tanning, have contributed to an increase in the need for skin-nourishing food products. In addition, the younger generation has a greater demand for skin-brightening products, toners, and scrubs. In contrast, the elderly population increasingly needs wrinkle-relieving goods and cracked-heel treatments. All of these problems are effectively managed by biotin. It is projected that changing consumer purchasing patterns and lifestyles will contribute to the overall rise of the industry.

Market Restraining Factors

Easy availability of biotin in organic foods

As many foods contain biotin, a rise in the desire for organic foods could hinder the expansion of the industry. Biotin can be obtained by consuming a range of foods, such as fish, eggs, meat, organ meats (like liver), seeds, as well as nuts. According to a report by the Office of Dietary Supplements of the National Institutes of Health, biotin is a vital vitamin that occurs naturally in various foods; therefore, a person who consumes food does not need biotin supplements. Biotin is abundant in animal-based protein sources such as chicken liver, salmon, beef liver, and eggs. These factors are ultimately serving as a market-restraining influence.

Distribution Channel Outlook

Based on the distribution channel, the biotin supplement market is categorized into supermarkets/hypermarkets, specialty store, and e-commerce. The specialty stores segment garnered the highest revenue share in the biotin supplement market in 2021. Biotin supplements can be easily bought from any specialty stores, like drugstores or beauty salons or even convenience stores. Most biotin supplement selling specialty stores usually sell products other supplements and health food and beverages as well. Low product prices, discounts, shopping ease, and a vast product selection are anticipated to assist in the continuing growth of the segment.

Application Outlook

On the basis of application, the biotin supplement market is divided into nail-care, pharmaceutical, skin-care, and hair-care. The hair-care segment acquired the largest revenue share in the biotin supplement market in 2021. Changing fashion preferences and growing awareness of providing better, more efficient, and safer products for hair care have contributed to the segment's rise. Biotin increases the production of keratin in hair and can accelerate follicle growth. Many consumers believe that by consuming vitamin B7 daily, a person may promote the health of their hair, strengthen it, and add shine. Biotin also prevents various health issues, such as hair loss, dandruff, and itchy scalp.

Product Form Outlook

Based on product form, the biotin supplement market is segmented into capsules, tablets, soft gels, liquid, gummies, and powders. The powders segment garnered a remarkable growth rate in the biotin supplement market in 2021. Companies in the supplement industry are investing in the creation of energy solutions for health and well-being. The rise of the powder segment is attributable to people's increased demand for energy-mix powders. In addition, makers of dietary supplements like Amway have incorporated powder forms of biotin into many of their most demanded products, like NUTRILITE, which can be blended with beverages and dairy products.

Regional Outlook

On the basis of region, the biotin supplement market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired the highest revenue share in the biotin supplement market in 2021. Due to China's vast output, the Asia-Pacific region has the largest market share in the biotin industry. Zhejiang Medicine Company is rumored to be the largest biotin manufacturer in the world. In China and India, numerous manufacturers produce biotin supplements. As a result, trade has increased between East and South Asia as well as other regions. In addition, the region has been experiencing increased consumer spending on health supplements due to biotin's health benefits.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Church & Dwight Co., Inc., Nestle S.A., Nutraceutical Corporation, Life Extension Foundation Buyers Club, Inc., The Nature’s Bounty Co. (Kohlberg Kravis Roberts & Co. L.P.), Zhou Nutrition LLC (Nutraceutical International Corporation), NOW Foods, Inc., Vytalogy Wellness, L.L.C. (New Mountain Capital, LLC), Doctor's Best, Inc. (Xiamen Kingdomway Group), and Designs for Health, Inc.

Strategies Deployed in Biotin Supplement Market

• Nov-2022: Church & Dwight partnered with IRI, a US-based provider of big data, forward-looking insights, predictive analytics, etc. The partnership involves leveraging IRi's technology and solutions to recognize growth areas. Further, the partnership complements and enhances Church & Dwight’s strategic plans.
• May-2022: Nestlé Health Science took over Puravida, a Brazil-based manufacturer of nutrient-dense clean-label products. This acquisition expands Nestle's market presence across multiple segments including, minerals, vitamins, supplements, and herbals. Further, the addition of Puravida expands Nestle's market position in consumer health in Brazil.
• Aug-2021: Nestlé Health Science acquired The Bountiful Company, a US-based manufacturer and marketer of nutritional supplements. The acquisition brings in Bountiful's trusted brands including Solgar, Puritan’s Pride, Sundown, etc. to Nestle. Further, the addition of The Bountiful Company provides Nestle with trusted brands, products, and multiple opportunities to better serve customers across the globe.
• Jun-2021: The Nature's Bounty introduced hair, nail & skin jelly beans. These new jelly beans include keratin, double the amount of biotin. Through this product launch, the company expands its presence to the beauty supplement segment.
• Jun-2021: The Nature's Bounty unveiled four new products, Daily Essentials, A Good Night, Master the Day, and Set the Foundation. Through these products, the company aims at supporting people to live healthy life.
• May-2021: Zhou Nutrition introduced 5 new products to its range of gummies, Hairfluence Gummies, Collagen Peptides Gummies, Screen Eyes Gummies, Apple Cider Vinegar Gummies, and D3 + K2 Gummies. The new products are based on science-backed formulations, are in chew formats, and are intended to aid people's wellness and health. Further, the ingredients used are lab-purified.
• Dec-2020: Church & Dwight acquired Matrixx Initiatives, a US-based developer and manufacturer of OTC healthcare products. The addition of Zicam perfectly complements Church's already existing product offerings. Zicam is a brand under Matrixx Initiatives.
• Aug-2020: Zhou Nutrition launched six water enhancers, Hairfluence Water Enhancer, Calm Now Water Enhancer, Neuro-Peak Water Enhancer, Collagen Peptides Water Enhancer, Glowfluence Water Enhancer, and Energy + Focus Water Enhancer. The new water enhancers easily mix with any beverage and support in energy boost, healthier hair, and sleep support.

Scope of the Study

By Distribution Channel

• Specialty Stores
• Ecommerce
• Supermarkets / Hypermarkets

By Product Form

• Capsules
• Tablets
• Gummies
• Liquid
• Soft Gels
• Powder

By Application

• Hair Care
• Skin Care
• Nail Care
• Pharmaceutical

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America

• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Church & Dwight Co., Inc.
• Nestle S.A.
• Nutraceutical Corporation
• Life Extension Foundation Buyers Club, Inc.
• The Nature’s Bounty Co. (Kohlberg Kravis Roberts & Co. L.P.)
• Zhou Nutrition LLC (Nutraceutical International Corporation)
• NOW Foods, Inc.
• Vytalogy Wellness, L.L.C. (New Mountain Capital, LLC)
• Doctor's Best, Inc. (Xiamen Kingdomway Group)
• Designs for Health, Inc.

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