The Global Sales And Marketing Business Process Outsourcing Market size is expected to reach $49.2 billion by 2028, rising at a market growth of 9.5% CAGR during the forecast period.
Business process outsourcing (BPO) that particularly work as sales and marketing arm of a company are known as sales and marketing BPOs. BPO is the practice of firms contracting with an outside entity to handle specific business operations. Sales and marketing businessprocess outsourcing has become widely relevant, asfirms today heavily rely on outsourcing. By outsourcing, the business may collaborate with knowledgeable markets whocomplete the task of sales and marketing for them andalso provide themwith guidance.
Being surrounded by professionals is usually advantageous, particularly if they are focused on advancing company growth and supplying the customerwith fresh market perspectives. Simply put, sales and marketing business processoutsourcing will efficiently and swiftly increase revenue. A successful business relies heavily on business process outsourcing (BPO) for sales and marketing. Working with teams worldwide is now simpler than ever owing to the quickly evolving technologies of today.
Today's vertical functions range from traditional back-office duties like accounting, data processing,and payroll processing to digital services like customer support positions, contact center operations, as well as social media interactions. As a result, the staff can concentrate more on its core responsibilities instead of trying to pick up new abilities by outsourcing the task to a firm that excels in it instead of having to assist in-house resources.
For brands, providing meaningful consumer experiences is the emerging front in the market. Today's consumers want marketers to provide the appropriate user experiences at the appropriate times during each engagement. However, due to the growing complexity, creating a seamless brand experience is still a challenge.
Therefore,chief marketing officers (CMOs)lookfor knowledgeable international partners who can engage, run, and scale marketing administration projects, resulting in enhanced impact and marketing-led growth. An adaptive marketing operating model centered on the consumer and powered by intelligence to create amazing experiences across the organization is necessary to sustain this growth.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Accenture PLC, Capgemini SE, Genpact Limited, Infosys Limited, NCR Corporation, Teleperformance SE, Wipro Limited, Amdocs Limited, Automatic Data Processing, Inc., and Tata Consultancy Services Ltd.
Business process outsourcing (BPO) that particularly work as sales and marketing arm of a company are known as sales and marketing BPOs. BPO is the practice of firms contracting with an outside entity to handle specific business operations. Sales and marketing businessprocess outsourcing has become widely relevant, asfirms today heavily rely on outsourcing. By outsourcing, the business may collaborate with knowledgeable markets whocomplete the task of sales and marketing for them andalso provide themwith guidance.
Being surrounded by professionals is usually advantageous, particularly if they are focused on advancing company growth and supplying the customerwith fresh market perspectives. Simply put, sales and marketing business processoutsourcing will efficiently and swiftly increase revenue. A successful business relies heavily on business process outsourcing (BPO) for sales and marketing. Working with teams worldwide is now simpler than ever owing to the quickly evolving technologies of today.
Today's vertical functions range from traditional back-office duties like accounting, data processing,and payroll processing to digital services like customer support positions, contact center operations, as well as social media interactions. As a result, the staff can concentrate more on its core responsibilities instead of trying to pick up new abilities by outsourcing the task to a firm that excels in it instead of having to assist in-house resources.
For brands, providing meaningful consumer experiences is the emerging front in the market. Today's consumers want marketers to provide the appropriate user experiences at the appropriate times during each engagement. However, due to the growing complexity, creating a seamless brand experience is still a challenge.
Therefore,chief marketing officers (CMOs)lookfor knowledgeable international partners who can engage, run, and scale marketing administration projects, resulting in enhanced impact and marketing-led growth. An adaptive marketing operating model centered on the consumer and powered by intelligence to create amazing experiences across the organization is necessary to sustain this growth.
COVID-19 Impact Analysis
The effects of COVID-19 caused social and economic upheavals and complicated the process of outsourcing tasks. Nonetheless, these disruptions' effects on corporate operations are anticipated to ultimately fuel the industry. By reorganizingBusiness Continuity Plans orBCPto a distributed crew, BPO organizations have altered their business models. To create a more dependable business model that can withstand an unanticipated interruption like the COVID-19 pandemic, businesses acknowledged the significance of disaster recovery and continuous operations planning. Therefore, the pandemic harmed the sales and marketing business process outsourcing market.Market Growth Factors
Rising use of cloud computing in the business process outsourcing industry
Industry insiders claim that during the past five years, customer demand for multi-channel communications has skyrocketed. This transformation in customer management presents a substantial opportunity for BPO service providers. BPOs have been investing in the equipment and skills necessary to provide a variety of social media and digital contentmanagement services over the past few years. These services include anything from monitoring social media to gathering company analytics and taking client feedback into account.Increasing requirements for business agility, time effectiveness, and overall efficiency
In today's era of digitization, BPOhas developed into a simple and affordable approach used worldwide.Every firm in the worldis characterized by a perpetual dynamic. With a constantly changing internal and external environment, business agility aids a company inmaintainingits highest capability in terms of profitability and personnel. Moreover, it enables businesses to create and provide goods and services more efficiently, transforming market disruption into a competitive asset and flourishing in challenging situations.Market Restraining Factors
Growing concerns about privacy and data security
Since data security is now more crucial than ever, many individuals are interested in learning how BPO businesses handle data security. However, even though BPOis becoming more and more popular, many businesses worry that dealing with a third-party business process outsourcingcompany for their operations like sales and marketingwould compromise their data security. As a result, strict government laws and regulations are neededto maintainprivacy and data security. However, laws are not always efficient and helpful.Service Type Outlook
Based on service type, the sales and marketing business process outsourcing market is categorized into sales and marketing. The marketing segment procured a considerable growth rate in the sales and marketing business process outsourcing market in 2021. Reduced staffing needs, training expenses, and resource allocation are a few advantages of offshoring or nearshoringthe marketing process. One of the key drivers of the segment's expansion has been the widespread use of digital marketing, particularly with the start of the COVID-19 outbreak.End-Use Outlook
On the basis of end-use, the sales and marketing business process outsourcing market is divided into BFSI, healthcare, manufacturing, IT & telecommunication, retail, and others. The IT & telecommunication segment acquired the largest revenue share in the sales and marketing business process outsourcing market in 2021. In response to telecommunications companies' needs, BPO has provento be a wise strategy for telecommunications companies looking to broaden and improve their offerings. The cost and resources associated with in-house hiring are high and include office space, wages,IT infrastructure, training,and maintenance.Regional Outlook
Based on region, the sales and marketing business process outsourcing market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered the maximum revenue share in the sales and marketing business process outsourcing market in 2021. Major market participantsmay be found in North America.Many firms have led to the wider adoption of sales & marketing BPO services and solutions throughout the region's diverse businesses and industries. Moreover, Mexico has a large BPO industry because of affordable labor prices and a time zone comparable to that of the United States, making it attractive to businesses operating in the neighboring nationsfor services like call centers.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Accenture PLC, Capgemini SE, Genpact Limited, Infosys Limited, NCR Corporation, Teleperformance SE, Wipro Limited, Amdocs Limited, Automatic Data Processing, Inc., and Tata Consultancy Services Ltd.
Strategies Deployed in Sales And Marketing Business Process Outsourcing Market
Partnerships, Collaborations and Agreements:
- Oct-2022: Accenture expanded its partnership with Google Cloud, a cloud computing services provider, for the generation of new solutions with the use of data and AI. Through this partnership, Google cloud would enable Accenture to deliver an enhanced digital core to the clients by providing Google Cloud infrastructure and the best cloud experience.
Product Launches and Product Expansions:
- Oct-2021: Wipro Limited introduced Technology Business Management (TBM) Practice, developed in partnership with Apptio, a business management software technology company. TBM would empower Wipro to offer solutions that facilitate businesses to comprehend the cost, quality, and worthiness of their technology investments.
Acquisitions and Mergers:
- Aug-2022: Accenture took over The Stable, a business that links consumers with brands. With this acquisition, The Stable would provide omnichannel commerce potentiality and proficiency which would make revenue growth all over DTC channels and marketplaces and thus would enable Accenture to serve customers effectively.
- Jan-2022: Genpact acquired Hoodoo Digital, a full-service digital experience consultancy provider. With this acquisition, Hoodoo digital's expertise in providing excellent customer experience through innovation all over multiple industries would be utilized in adding Genpact's Rightpoint capabilities to empower clients to manage content, commerce, and marketing functioning.
- Dec-2021: Teleperformance completed the acquisition of Senture, a BPO operator in the US. Through this acquisition, Senture expertise in delivering crucial services to clients in the US would empower Teleperformance's citizen lines of service.
- Oct-2020: Accenture completed the acquisition of B2B Sales Firm N3, a B2B sales firm. This acquisition would fuse N3’s cloud-based AI/ML technology with Accenture’s SynOps platform allowing Accenture to synthesize multiple interactions points into useful insights facilitating clients to accelerate sales growth.
Scope of the Study
By End-use
- IT & Telecommunication
- BFSI
- Healthcare
- Manufacturing
- Retail
- Others
By Service Type
- Sales
- Marketing
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Accenture PLC
- Capgemini SE
- Genpact Limited
- Infosys Limited
- NCR Corporation
- Teleperformance SE
- Wipro Limited
- Amdocs Limited
- Automatic Data Processing, Inc.
- Tata Consultancy Services Ltd.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Sales And Marketing Business Process Outsourcing Market, by End Use
1.4.2 Global Sales And Marketing Business Process Outsourcing Market, by Service Type
1.4.3 Global Sales And Marketing Business Process Outsourcing Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Sales and Marketing Business Process Outsourcing Market
Chapter 4. Global Sales And Marketing Business Process Outsourcing Market by End-use
4.1 Global IT & Telecommunication Market by Region
4.2 Global BFSI Market by Region
4.3 Global Healthcare Market by Region
4.4 Global Manufacturing Market by Region
4.5 Global Retail Market by Region
4.6 Global Others Market by Region
Chapter 5. Global Sales And Marketing Business Process Outsourcing Market by Service Type
5.1 Global Sales Market by Region
5.2 Global Marketing Market by Region
Chapter 6. Global Sales And Marketing Business Process Outsourcing Market by Region
6.1 North America Sales And Marketing Business Process Outsourcing Market
6.1.1 North America Sales And Marketing Business Process Outsourcing Market by End-use
6.1.1.1 North America IT & Telecommunication Market by Country
6.1.1.2 North America BFSI Market by Country
6.1.1.3 North America Healthcare Market by Country
6.1.1.4 North America Manufacturing Market by Country
6.1.1.5 North America Retail Market by Country
6.1.1.6 North America Others Market by Country
6.1.2 North America Sales And Marketing Business Process Outsourcing Market by Service Type
6.1.2.1 North America Sales Market by Country
6.1.2.2 North America Marketing Market by Country
6.1.3 North America Sales And Marketing Business Process Outsourcing Market by Country
6.1.3.1 US Sales And Marketing Business Process Outsourcing Market
6.1.3.1.1 US Sales And Marketing Business Process Outsourcing Market by End-use
6.1.3.1.2 US Sales And Marketing Business Process Outsourcing Market by Service Type
6.1.3.2 Canada Sales And Marketing Business Process Outsourcing Market
6.1.3.2.1 Canada Sales And Marketing Business Process Outsourcing Market by End-use
6.1.3.2.2 Canada Sales And Marketing Business Process Outsourcing Market by Service Type
6.1.3.3 Mexico Sales And Marketing Business Process Outsourcing Market
6.1.3.3.1 Mexico Sales And Marketing Business Process Outsourcing Market by End-use
6.1.3.3.2 Mexico Sales And Marketing Business Process Outsourcing Market by Service Type
6.1.3.4 Rest of North America Sales And Marketing Business Process Outsourcing Market
6.1.3.4.1 Rest of North America Sales And Marketing Business Process Outsourcing Market by End-use
6.1.3.4.2 Rest of North America Sales And Marketing Business Process Outsourcing Market by Service Type
6.2 Europe Sales And Marketing Business Process Outsourcing Market
6.2.1 Europe Sales And Marketing Business Process Outsourcing Market by End-use
6.2.1.1 Europe IT & Telecommunication Market by Country
6.2.1.2 Europe BFSI Market by Country
6.2.1.3 Europe Healthcare Market by Country
6.2.1.4 Europe Manufacturing Market by Country
6.2.1.5 Europe Retail Market by Country
6.2.1.6 Europe Others Market by Country
6.2.2 Europe Sales And Marketing Business Process Outsourcing Market by Service Type
6.2.2.1 Europe Sales Market by Country
6.2.2.2 Europe Marketing Market by Country
6.2.3 Europe Sales And Marketing Business Process Outsourcing Market by Country
6.2.3.1 Germany Sales And Marketing Business Process Outsourcing Market
6.2.3.1.1 Germany Sales And Marketing Business Process Outsourcing Market by End-use
6.2.3.1.2 Germany Sales And Marketing Business Process Outsourcing Market by Service Type
6.2.3.2 UK Sales And Marketing Business Process Outsourcing Market
6.2.3.2.1 UK Sales And Marketing Business Process Outsourcing Market by End-use
6.2.3.2.2 UK Sales And Marketing Business Process Outsourcing Market by Service Type
6.2.3.3 France Sales And Marketing Business Process Outsourcing Market
6.2.3.3.1 France Sales And Marketing Business Process Outsourcing Market by End-use
6.2.3.3.2 France Sales And Marketing Business Process Outsourcing Market by Service Type
6.2.3.4 Russia Sales And Marketing Business Process Outsourcing Market
6.2.3.4.1 Russia Sales And Marketing Business Process Outsourcing Market by End-use
6.2.3.4.2 Russia Sales And Marketing Business Process Outsourcing Market by Service Type
6.2.3.5 Spain Sales And Marketing Business Process Outsourcing Market
6.2.3.5.1 Spain Sales And Marketing Business Process Outsourcing Market by End-use
6.2.3.5.2 Spain Sales And Marketing Business Process Outsourcing Market by Service Type
6.2.3.6 Italy Sales And Marketing Business Process Outsourcing Market
6.2.3.6.1 Italy Sales And Marketing Business Process Outsourcing Market by End-use
6.2.3.6.2 Italy Sales And Marketing Business Process Outsourcing Market by Service Type
6.2.3.7 Rest of Europe Sales And Marketing Business Process Outsourcing Market
6.2.3.7.1 Rest of Europe Sales And Marketing Business Process Outsourcing Market by End-use
6.2.3.7.2 Rest of Europe Sales And Marketing Business Process Outsourcing Market by Service Type
6.3 Asia Pacific Sales And Marketing Business Process Outsourcing Market
6.3.1 Asia Pacific Sales And Marketing Business Process Outsourcing Market by End-use
6.3.1.1 Asia Pacific IT & Telecommunication Market by Country
6.3.1.2 Asia Pacific BFSI Market by Country
6.3.1.3 Asia Pacific Healthcare Market by Country
6.3.1.4 Asia Pacific Manufacturing Market by Country
6.3.1.5 Asia Pacific Retail Market by Country
6.3.1.6 Asia Pacific Others Market by Country
6.3.2 Asia Pacific Sales And Marketing Business Process Outsourcing Market by Service Type
6.3.2.1 Asia Pacific Sales Market by Country
6.3.2.2 Asia Pacific Marketing Market by Country
6.3.3 Asia Pacific Sales And Marketing Business Process Outsourcing Market by Country
6.3.3.1 China Sales And Marketing Business Process Outsourcing Market
6.3.3.1.1 China Sales And Marketing Business Process Outsourcing Market by End-use
6.3.3.1.2 China Sales And Marketing Business Process Outsourcing Market by Service Type
6.3.3.2 Japan Sales And Marketing Business Process Outsourcing Market
6.3.3.2.1 Japan Sales And Marketing Business Process Outsourcing Market by End-use
6.3.3.2.2 Japan Sales And Marketing Business Process Outsourcing Market by Service Type
6.3.3.3 India Sales And Marketing Business Process Outsourcing Market
6.3.3.3.1 India Sales And Marketing Business Process Outsourcing Market by End-use
6.3.3.3.2 India Sales And Marketing Business Process Outsourcing Market by Service Type
6.3.3.4 South Korea Sales And Marketing Business Process Outsourcing Market
6.3.3.4.1 South Korea Sales And Marketing Business Process Outsourcing Market by End-use
6.3.3.4.2 South Korea Sales And Marketing Business Process Outsourcing Market by Service Type
6.3.3.5 Singapore Sales And Marketing Business Process Outsourcing Market
6.3.3.5.1 Singapore Sales And Marketing Business Process Outsourcing Market by End-use
6.3.3.5.2 Singapore Sales And Marketing Business Process Outsourcing Market by Service Type
6.3.3.6 Malaysia Sales And Marketing Business Process Outsourcing Market
6.3.3.6.1 Malaysia Sales And Marketing Business Process Outsourcing Market by End-use
6.3.3.6.2 Malaysia Sales And Marketing Business Process Outsourcing Market by Service Type
6.3.3.7 Rest of Asia Pacific Sales And Marketing Business Process Outsourcing Market
6.3.3.7.1 Rest of Asia Pacific Sales And Marketing Business Process Outsourcing Market by End-use
6.3.3.7.2 Rest of Asia Pacific Sales And Marketing Business Process Outsourcing Market by Service Type
6.4 LAMEA Sales And Marketing Business Process Outsourcing Market
6.4.1 LAMEA Sales And Marketing Business Process Outsourcing Market by End-use
6.4.1.1 LAMEA IT & Telecommunication Market by Country
6.4.1.2 LAMEA BFSI Market by Country
6.4.1.3 LAMEA Healthcare Market by Country
6.4.1.4 LAMEA Manufacturing Market by Country
6.4.1.5 LAMEA Retail Market by Country
6.4.1.6 LAMEA Others Market by Country
6.4.2 LAMEA Sales And Marketing Business Process Outsourcing Market by Service Type
6.4.2.1 LAMEA Sales Market by Country
6.4.2.2 LAMEA Marketing Market by Country
6.4.3 LAMEA Sales And Marketing Business Process Outsourcing Market by Country
6.4.3.1 Brazil Sales And Marketing Business Process Outsourcing Market
6.4.3.1.1 Brazil Sales And Marketing Business Process Outsourcing Market by End-use
6.4.3.1.2 Brazil Sales And Marketing Business Process Outsourcing Market by Service Type
6.4.3.2 Argentina Sales And Marketing Business Process Outsourcing Market
6.4.3.2.1 Argentina Sales And Marketing Business Process Outsourcing Market by End-use
6.4.3.2.2 Argentina Sales And Marketing Business Process Outsourcing Market by Service Type
6.4.3.3 UAE Sales And Marketing Business Process Outsourcing Market
6.4.3.3.1 UAE Sales And Marketing Business Process Outsourcing Market by End-use
6.4.3.3.2 UAE Sales And Marketing Business Process Outsourcing Market by Service Type
6.4.3.4 Saudi Arabia Sales And Marketing Business Process Outsourcing Market
6.4.3.4.1 Saudi Arabia Sales And Marketing Business Process Outsourcing Market by End-use
6.4.3.4.2 Saudi Arabia Sales And Marketing Business Process Outsourcing Market by Service Type
6.4.3.5 South Africa Sales And Marketing Business Process Outsourcing Market
6.4.3.5.1 South Africa Sales And Marketing Business Process Outsourcing Market by End-use
6.4.3.5.2 South Africa Sales And Marketing Business Process Outsourcing Market by Service Type
6.4.3.6 Nigeria Sales And Marketing Business Process Outsourcing Market
6.4.3.6.1 Nigeria Sales And Marketing Business Process Outsourcing Market by End-use
6.4.3.6.2 Nigeria Sales And Marketing Business Process Outsourcing Market by Service Type
6.4.3.7 Rest of LAMEA Sales And Marketing Business Process Outsourcing Market
6.4.3.7.1 Rest of LAMEA Sales And Marketing Business Process Outsourcing Market by End-use
6.4.3.7.2 Rest of LAMEA Sales And Marketing Business Process Outsourcing Market by Service Type
Chapter 7. Company Profiles
7.1 Accenture PLC
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Acquisition and Mergers:
7.1.6 SWOT Analysis
7.2 Wipro Limited
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.2.5 Recent strategies and developments:
7.2.5.1 Product Launches and Product Expansions:
7.2.6 SWOT Analysis
7.3 Infosys Limited
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 SWOT Analysis
7.4 Tata Consultancy Services Ltd.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 SWOT Analysis
7.5 Capgemini SE
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Regional Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Product Launches and Expansions:
7.6 Genpact Limited
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Recent strategies and developments:
7.6.4.1 Acquisition and Mergers:
7.7 Teleperformance SE
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental Analysis
7.7.4 Recent strategies and developments:
7.7.4.1 Acquisition and Mergers:
7.8 NCR Corporation
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expenses
7.9 Amdocs Limited
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Regional Analysis
7.9.4 Research & Development Expense
7.10. Automatic Data Processing, Inc.
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental and Regional Analysis
Companies Mentioned
- Accenture PLC
- Capgemini SE
- Genpact Limited
- Infosys Limited
- NCR Corporation
- Teleperformance SE
- Wipro Limited
- Amdocs Limited
- Automatic Data Processing, Inc.
- Tata Consultancy Services Ltd.
Methodology
LOADING...
