The Asia Pacific Programmatic Display Advertising Market should witness market growth of 32.7% CAGR during the forecast period (2022-2028).
Due to several factors, including improved reach, far bigger audiences than ever before, connecting with consumers, allowing them to enhance brand recognition, and nurturing new leads, the growth of social media is driving the market for programmatic display advertising. These characteristics of social media advertising have made it possible for marketers and advertisers to allocate more of their advertising expenditures to social media advertising. Introducing new techniques and tools for tracking and measuring pertinent data on mobile devices impacts the possibilities for programmatic mobile video.
For example, Facebook is now significantly impacting the development of mobile programmatic. The market is growing as a result of the industry's increasing digitalization. Aiming for digitalization via digital technology and gadgets for innovation in company operations and revenue-generating prospects, almost every industrial sector globally is pursuing this goal. The adoption of digital devices by customers and their customers for data sharing leads to the developing a platform for programmatic advertising and expanding this market.
The APAC countries like China and Japan are essential marketplaces for many industry verticals, and many companies in these countries want to grow. As a result, these companies often use programmatic digital advertising. Some of the main factors influencing the rise of digital out-of-home advertising in the area include rising trends in personalization and increasing digitization, as well as a significant expansion of online gaming, OTT, and internet advertising. In addition, the government's declared plans to build several smart towns throughout the nation are also probably to have a favorable effect on the uptake of digital out-of-home advertising. These elements are predicted to assist the expansion of the programmatic digital advertising business.
The Germany market dominated the Europe Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $172,125.9 Million by 2028. The UK market is estimated to grow a CAGR of 30.5% during (2022-2028). Additionally, The France market would experience a CAGR of 32.5% during (2022-2028).
Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Due to several factors, including improved reach, far bigger audiences than ever before, connecting with consumers, allowing them to enhance brand recognition, and nurturing new leads, the growth of social media is driving the market for programmatic display advertising. These characteristics of social media advertising have made it possible for marketers and advertisers to allocate more of their advertising expenditures to social media advertising. Introducing new techniques and tools for tracking and measuring pertinent data on mobile devices impacts the possibilities for programmatic mobile video.
For example, Facebook is now significantly impacting the development of mobile programmatic. The market is growing as a result of the industry's increasing digitalization. Aiming for digitalization via digital technology and gadgets for innovation in company operations and revenue-generating prospects, almost every industrial sector globally is pursuing this goal. The adoption of digital devices by customers and their customers for data sharing leads to the developing a platform for programmatic advertising and expanding this market.
The APAC countries like China and Japan are essential marketplaces for many industry verticals, and many companies in these countries want to grow. As a result, these companies often use programmatic digital advertising. Some of the main factors influencing the rise of digital out-of-home advertising in the area include rising trends in personalization and increasing digitization, as well as a significant expansion of online gaming, OTT, and internet advertising. In addition, the government's declared plans to build several smart towns throughout the nation are also probably to have a favorable effect on the uptake of digital out-of-home advertising. These elements are predicted to assist the expansion of the programmatic digital advertising business.
The Germany market dominated the Europe Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $172,125.9 Million by 2028. The UK market is estimated to grow a CAGR of 30.5% during (2022-2028). Additionally, The France market would experience a CAGR of 32.5% during (2022-2028).
Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Scope of the Study
By Type
- Private Marketplaces
- Real time Bidding
- Automated Guaranteed
By Vertical
- BFSI
- Telecom & IT
- Automotive
- Healthcare
- Manufacturing
- Government
- Others
By Ad Format
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Programmatic Display Advertising Market, by Type
1.4.2 Asia Pacific Programmatic Display Advertising Market, by Vertical
1.4.3 Asia Pacific Programmatic Display Advertising Market, by Ad Format
1.4.4 Asia Pacific Programmatic Display Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players
Chapter 4. Asia Pacific Programmatic Display Advertising Market by Type
4.1 Asia Pacific Private Marketplaces Market by Country
4.2 Asia Pacific Real time Bidding Market by Country
4.3 Asia Pacific Automated Guaranteed Market by Country
Chapter 5. Asia Pacific Programmatic Display Advertising Market by Vertical
5.1 Asia Pacific BFSI Market by Country
5.2 Asia Pacific Telecom & IT Market by Country
5.3 Asia Pacific Automotive Market by Country
5.4 Asia Pacific Healthcare Market by Country
5.5 Asia Pacific Manufacturing Market by Country
5.6 Asia Pacific Government Market by Country
5.7 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Programmatic Display Advertising Market by Ad Format
6.1 Asia Pacific Online Video Market by Country
6.2 Asia Pacific Online Display Market by Country
6.3 Asia Pacific Mobile Video Market by Country
6.4 Asia Pacific Mobile Display Market by Country
Chapter 7. Asia Pacific Programmatic Display Advertising Market by Country
7.1 China Programmatic Display Advertising Market
7.1.1 China Programmatic Display Advertising Market by Type
7.1.2 China Programmatic Display Advertising Market by Vertical
7.1.3 China Programmatic Display Advertising Market by Ad Format
7.2 Japan Programmatic Display Advertising Market
7.2.1 Japan Programmatic Display Advertising Market by Type
7.2.2 Japan Programmatic Display Advertising Market by Vertical
7.2.3 Japan Programmatic Display Advertising Market by Ad Format
7.3 India Programmatic Display Advertising Market
7.3.1 India Programmatic Display Advertising Market by Type
7.3.2 India Programmatic Display Advertising Market by Vertical
7.3.3 India Programmatic Display Advertising Market by Ad Format
7.4 South Korea Programmatic Display Advertising Market
7.4.1 South Korea Programmatic Display Advertising Market by Type
7.4.2 South Korea Programmatic Display Advertising Market by Vertical
7.4.3 South Korea Programmatic Display Advertising Market by Ad Format
7.5 Singapore Programmatic Display Advertising Market
7.5.1 Singapore Programmatic Display Advertising Market by Type
7.5.2 Singapore Programmatic Display Advertising Market by Vertical
7.5.3 Singapore Programmatic Display Advertising Market by Ad Format
7.6 Malaysia Programmatic Display Advertising Market
7.6.1 Malaysia Programmatic Display Advertising Market by Type
7.6.2 Malaysia Programmatic Display Advertising Market by Vertical
7.6.3 Malaysia Programmatic Display Advertising Market by Ad Format
7.7 Rest of Asia Pacific Programmatic Display Advertising Market
7.7.1 Rest of Asia Pacific Programmatic Display Advertising Market by Type
7.7.2 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical
7.7.3 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format
Chapter 8. Company Profiles
8.1 LG Electronics (LG Corporation)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Magnite, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Recent strategies and developments:
8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.10. BasisTech LLC
8.10.1 Company Overview
Companies Mentioned
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Methodology
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